MIAMI BEACH, Florida, Nov. 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Car-buyers are loving the new Scion iA and iM, propelling the brand to sales records in September and October. The two new, 2016 models will ride the wave of momentum into the Miami International Auto Show, held Nov. 6-15 at the Miami Beach Convention Center.
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The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. The iA, Scion’s first sedan, is designed to appeal to young people who need a little more practicality, but still want attractive styling and outstanding driving dynamics. Along with the FR-S and tC sport coupes, both vehicles represent the evolution of Scion and mark powerful momentum for the brand.
“The sporty iM 5-door hatchback and iA compact sedan just arrived at dealerships in September, and the response has been great,” said Scion Vice President Andrew Gilleland. “New customers are drawn to the styling and value of our new cars.”
The iA and iM bring unexpected touches to consumers, like a heap of desirable standard features at practical prices. Available with either a 6-speed manual or continuously variable transmission, the 5-door hatchback Scion iM delivers a lengthy list of amenities including the 7-inch Pioneer Display Audio unit with standard HD Radio and the Aha™ music streaming app, rear-view backup camera, and a 4.2-inch color multi-information display. The iM starts at $18,460, excluding a $795 delivery, processing and handling fee. The sporty styling, estimated 37 mpg highway, and versatile space lets drivers envision their own ordinary – or odd – adventures.
The Scion iA brings sophistication to the compact sedan class as safety and sensibility meet style. The iA features a low-speed pre-collision system, sporty handling and an estimated 42 mpg highway. Standard features include piano black bumper treatment, a grill and tailpipe trimmed in chrome, keyless entry with push-button start, a rear-view backup camera and a 7-inch touch screen multimedia system with voice recognition. The iA starts at $15,700, excluding a $795 delivery, processing and handling fee.
In Miami Beach, the iA and iM will be joined by the FR-S and tC sports coupes. The 2016 tC adds new sound, smarts and swishes, including a new standard audio system, a host of upgraded interior features (including a Smart Key with push-button start) and the addition of a standard rear windshield wiper. With a new premium feel featuring bright silver interior accents, two fresh exterior colors, a new standard audio system and an integrated rearview backup camera, the 2016 FR-S adds more style and safety to its solid enthusiast credentials.
About Scion
Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion’s goal was to offer products and processes that stand apart from the crowd. Scion offers distinctive vehicles that reflect owners’ passions with a model line-up that includes the all-new iM five-door hatchback, the all-new iA sports sedan, the iconic xB urban utility vehicle, the tC sports coupe, and the FR-S rear-wheel drive sports car. Scion also appeals to a youthful audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways. For more information, visit www.scion.com.
