MIAMI, June 22, 2015 /PRNewswire-HISPANIC PR WIRE/ — Newlink America, a leading Hispanic market consulting and communications firm, is pleased to announce  industry expert Lisette Hoyo as its newly appointed senior vice president of client services. She joins Eduardo del Rivero, Managing Partner and Sergio Roitberg, Partner, to lead the practice and manage a team servicing a roster of blue chip companies. In addition to providing clients with senior strategy and counsel, Hoyo will also be responsible for the growth of the operation.

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“Lisette’s arrival complements our stellar team of multidisciplinary professionals with her first-class, integrated marketing experience,” said del Rivero. “In addition to bringing a wealth of expertise and experience in the U.S. Hispanic market, she also has a strong healthcare and pharmaceutical background that will take our SALUTEAM partnership to new heights. We’re thrilled to have her on board.”

Prior to joining Newlink America, Hoyo served as executive vice president of client services for Republica, where she led client strategy for U.S. Hispanic and cross-cultural marketing initiatives, and oversaw the agency’s research and planning, account services and communications disciplines. Previously, Hoyo served as president and managing partner for Accentmarketing (IPG), a full-service multicultural advertising communications agency, where she was responsible for the overall business and strategic vision, and led the development of numerous award-winning Hispanic campaigns over her 14 year tenure. She has also held leadership positions at Grey/FOVA, Gannett and Hearst Magazines in New York.

“I’m looking forward to this important step in my career,” said Hoyo. “There’s a wealth of knowledge and expertise within Newlink America, and I’m excited to be a key part of this collaborative team. I welcome the opportunity to leverage my Hispanic market understanding and diverse experience in developing innovative strategies and programs for our clients.”

Newlink America forms part of Newlink Group, which was ranked among the top 30 agencies in the nation and the top 50 agencies in the world by PR Week in 2015. Created in partnership with Newlink Group CEO Sergio Roitberg, the Group’s leadership is committed to support the growth of Newlink America’s impressive list of clients.

“At Newlink Group, we are dedicated to investing in top talent,” said Roitberg. “Under Lisette’s leadership, Newlink America will continue to develop products and services that will surely set new standards of effectiveness in this industry.”

Leveraging a winning approach that combines Roitberg’s innovative spirit and vision with Hoyo and del Rivero’s vast U.S. Hispanic expertise, Newlink America’s team is determined to be a key player in the U.S. Hispanic marketplace.

With offices in Miami and New York, Newlink America is a certified minority-owned Hispanic market consulting and communications firm, and the recent recipient of a Silver Anvil Award of Excellence for multicultural public relations. In partnership with global health communications firm Chandler Chicco Companies, Newlink America launched SALUTEAM to help health clients develop and deploy culturally relevant communications to engage with Latinos and achieve their business, policy and communications objectives.