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Amscot Financial sponsors 38th Annual Calle Ocho Festival

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Amscot Financial sponsors 38th Annual Calle Ocho Festival


MIAMI, March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — For the third consecutive year Amscot Financial, a leading provider of convenient, consumer-oriented financial services, is pleased to be a sponsor of the Annual Calle Ocho festival, scheduled to take place on March 15th in the heart of Miami’s Little Havana district.

Logo – http://photos.prnewswire.com/prnh/20060316/FLAMSCOTLOGO

Organized by the Kiwanis of Little Havana, Calle Ocho is one of the world’s largest street festivals, held annually in South Florida. This year’s event will bring together folkloric groups from Costa Rica, Mexico, Peru, Venezuela, Bolivia, Colombia, the Dominican Republic and Brazil parading down Southwest 8th Street from 8th to 27th Avenue. More than 200 dancers dressed in colorful costumes will perform to the music of their native countries, welcoming all nationalities in celebration of Calle Ocho’s 38th anniversary.

Amscot associates will participate in the festival as well. At the Amscot booth, associates will invite patrons to spin a Carnaval prize wheel and present winners with bike helmets bearing Amscot’s name. Look for the Amscot booth near the intersection of 8th Street and 23rd Avenue, near the Telemundo booth.

Amscot Financial was founded 25 years ago in Tampa and expanded into the South Florida market in 2012. Of Amscot’s 235 branch locations within the State of Florida, 42 are located in Miami-Dade and Broward counties.

Ian MacKechnie, founder and CEO of Amscot Financial, said: “Calle Ocho is a celebration of the many diverse cultures in South Florida. We are proud to partner with the Kiwanis of Little Havana to be part of bringing this major event to the residents of South Florida.”

About Amscot Financial

Headquartered in Tampa, Fla., Amscot Financial is a leading provider of convenient, consumer-oriented financial services, including check cashing, bill payment, money transfers, cash advances, prepaid cards and money orders through its wholly owned division, Amscot International Money Order Company.  Amscot Financial currently operates 235 retail financial service centers throughout Florida and employs more than 1,600 employees. Amscot Financial was recognized by the Tampa Bay Business Journal as one of Tampa Bay’s Best Places to Work from 2007-2011. For additional information, please visit the company’s website at www.amscot.com.


U.S. DOT Launches First-Ever National Tween Seat Belt Advertising Campaign

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U.S. DOT Launches First-Ever National Tween Seat Belt Advertising Campaign


Ads encourage parents to “Never Give Up Until They Buckle Up”


WASHINGTON, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced its first-ever, national advertising campaign aimed at parents of children ages 8-14 to make sure their kids are consistently and properly wearing their seat belt every time the car is moving.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7467951-psa-kids-seat-belt-safety-ad-council/

Photo – http://photos.prnewswire.com/prnh/20150312/181271

“Buckling up is an important habit to instill in children at a young age.  As parents, we need to lead by example and reinforce the message to make sure it sticks,” said U.S. Transportation Secretary Anthony Foxx. “This campaign urges parents to never give up until their kids buckle up.”

A recent series of NHTSA focus groups found seat belt use can fall by the wayside when shuttling kids to and from school and activities, when running short errands, or when parents are a bit worn down by the daily grind, which makes this campaign urgently important.

Seat belts save lives and NHTSA data show that as children get older they are less likely to buckle up. Over the past 5 years, 1,552 kids between the ages of 8 and 14 died in car, SUV and van crashes – of those who died, almost half were unbelted.

The percentage of child passengers who die while riding unrestrained generally increases with age and is most pronounced among 13- and 14-year-olds regardless of seating position.

“Kids will always test the limits with their parents or caregivers, but there is no room for compromise when it comes to wearing a seat belt,” said NHTSA Administrator Dr. Mark Rosekind.  “Sounding like a broken record can save your child’s life. Kids need constant reminders and this is one that can’t be skipped.”

Tweens test the limits, because it’s how they learn and grow. The focus groups confirmed that it’s critical that they absorb the message now that the car doesn’t move until everyone in the vehicle is buckled up. After a while, it won’t be a fight; it will be second nature. And it is a lifesaving lesson that they’ll carry with them always.

A lot of kids already understand. “Everybody’s parents teach them as children; first they do it for them, then the children pick it up and do it themselves,” said a 14 year old Dallas boy.

The campaign, developed in both English and Spanish, includes television, radio, outdoor, print and digital ads.  The ads take a direct approach to parents, as one radio spot says, “You’re the driver. The one in control. Stand firm. Just wait. And move only when you hear the click that says they’re buckled in for the drive.”

The new PSAs, produced in partnership with the Ad Council and created pro bono by McCann Worldgroup, Casanova Pendrill (pro bono) and Mister Face, will be distributed to nearly 33,000 media outlets nationwide and will run entirely in donated air and space. Visit www.safercar.gov/kidsbuckleup and www.safercar.gov/chicosabrochense for tips in both English and Spanish, respectively.

Stay connected with NHTSA: 
Search for open recalls with VIN look up 
Download the Safercar Mobile App for Apple or Android devices,  
Receive recall alerts on RSS feed or Email.  
Visit us on Facebook.com/NHTSA 
Follow us on Twitter.com/NHTSAgov 
YouTube.com/USDOTNHTSA 
SaferCar.gov

 

When the Noise Level Hits 11

 

When the Games Begin

 

When They're Tuning You Out

 


Course to Certify Non-Attorneys to Practice Immigration Law Available at Wesley Seminary

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Course to Certify Non-Attorneys to Practice Immigration Law Available at Wesley Seminary


MARION, Ind., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — In conjunction with The Wesleyan Church’s partnership in The Immigration Alliance — an organization that equips local churches across the country to provide immigration legal services to under-resourced immigrants — Wesley Seminary of Indiana Wesleyan University will offer Church-Based Immigrant Ministry. This course, taught in partnership with World Relief and Immigrant Connection, provides a foundation for understanding the immigration system in the United States in preparation for taking the Board of Immigration Appeals (BIA) accreditation exam, the government certification that allows non-attorneys to practice immigration law.

Logo – http://photos.prnewswire.com/prnh/20141212/164191LOGO

“This course equips local ministry leaders to serve their neighbors in a way that is truly helpful personally and is strengthening to their community,” said Dr. Wayne Schmidt, Vice President for Wesley Seminary. “While U.S. immigrants come from many nations, our Spanish-language Master of Divinity students have heightened our awareness and strengthened our resolve to provide a solution to what is both a legal and spiritual challenge.”

With more than 22 million foreign-born, non-citizens in the U.S. — and with only 12,000 private immigration attorneys and 2,800 non-profit immigration attorneys and accredited staff in the U.S. — the need for trustworthy, authorized legal services has never been greater. That need was the impetus for The Wesleyan Church to join with more than a dozen other denominations and organizations to form The Immigration Alliance.

Currently a coalition of 15 evangelical church-based denominations that represent more than 28,500 churches, The Immigration Alliance is committed to dramatically multiplying the number of sites across the country providing low-cost, high-quality immigrant legal services over the next three years.

With a mantra of “Immigration is an issue, but immigrants are people,” the course will equip non-attorneys with the knowledge to provide much-needed legal counsel on immigration-related matters at Immigrant Connection sites approved by the BIA. Church-Based Immigrant Ministry will cover biblical and theological bases for Christian engagement with issues of immigration, giving church and faith-based workers tools to integrate immigration legal ministry into a holistic outreach program. Course participants will also visit the active Immigration Connection site at The Bridge Community Church in Logansport, Indiana.

Equipping more individuals with this training and certification opens the door to the possibility of setting up an Immigrant Connection Legal Clinic in the graduates’ local churches. In a released statement, The Immigration Alliance’s Board Chair and Christian Community Development Association Chief Executive Officer Noel Castellanos said, “The Immigration Alliance is uniquely positioned to equip local churches to provide legal services to under-resourced immigrants. Churches are a trusted presence in immigrant communities that can – and should – help address this critical shortage of legal services.”

Rev. Wayne MacBeth, Executive Director of the Communication and Administration Division for The Wesleyan Church, said, “Beyond our moral responsibility to serve our neighbors in need, it is a privilege to share God’s love in such a practical way. Many immigrant and refugee families’ current legal status forces them to live in the shadow economy. We can help many find their way into legal and spiritual light.”

Church-Based Immigrant Ministry will be offered at Wesley Seminary May 31-June 5. The course, which offers three-hour graduate credits, is also open to those without a bachelor’s degree. Those interested in taking the course can get more information on the IWU website. Registration is limited to 20 participants.

Indiana Wesleyan University is home to many graduate, undergraduate and associate degree programs. A well-respected evangelical Christian university, IWU is committed to providing a comprehensive, liberal arts education. IWU offers residential programs at its main campus in Marion, IN, and programs for adult students online and at learning sites located throughout Indiana, Kentucky and Ohio. Over 10,000 are enrolled in our adult degree courses, enabling many adults who work full or part-time or have other obligations to successfully complete their undergraduate and graduate degrees.

For more information on any of the over 80 degrees offered by IWU, contact the Admissions Office.

CONTACT: Jerry Shepherd, Associate Vice President for Adult Enrollment and Marketing, IWU. 765.677.2285


Beechwood Opens Headquarters in Hamilton, Bermuda

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Beechwood Opens Headquarters in Hamilton, Bermuda


NEW YORK, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Beechwood Re announced today the opening of its affiliate Beechwood Bermuda International Limited’s new headquarters in Hamilton, Bermuda. The office, located at Cumberland House, 1 Victoria Street, will support both Beechwood’s reinsurance business that provides capacity to Life, Health, and Annuity insurance companies and Beechwood’s wealth management business that offers direct-written investment products to global (non-U.S.) investors. The new office, according to David Lessing, Executive Vice President of Beechwood, “represents an important next step in Beechwood’s commitment to offering unique solutions for our clients. It allows us to more effectively leverage the world-class infrastructure and expertise available in Bermuda.”

Beechwood Logo

Logo – http://photos.prnewswire.com/prnh/20140731/132418

Beechwood’s Bermuda office will be managed by Graham Mackay, FSA, whom Beechwood has appointed Chief Operating Officer and Head of Underwriting. In this role, Graham will be responsible for key operating functions of the company and the underwriting and management of reinsurance transactions written into Bermuda.

Graham has provided reinsurance solutions and services to clients for over 30 years, covering the full range of products written by life and annuity insurers in key global markets. Graham joins Beechwood from Ernst & Young, LLP where he led their Life Reinsurance Practice serving clients in Bermuda, the Cayman Islands and the U.S.  Prior to EY, Graham held senior management and technical roles with global reinsurers including Mercantile & General Reinsurance, Lincoln Reinsurance, ING Reinsurance, Imagine Re, and Duncanson & Holt and established Milliman’s life actuarial practice. Graham is a Fellow of the Society of Actuaries and the Canadian Institute of Actuaries, and a Member of the American Academy of Actuaries.  He holds a Bachelors of Mathematics from the University of Waterloo.

About Beechwood Re, Ltd. and Beechwood Bermuda International Ltd.
The Beechwood family of companies includes Beechwood Re, a reinsurer domiciled in Grand Cayman and regulated by the Cayman Islands Monetary Authority (CIMA), and Beechwood Bermuda International Ltd., a licensed long-term insurer regulated by the Bermuda Monetary Authority (BMA).  The companies were formed with the belief that there is a shortage in attractive capacity for the life and annuity markets, driven by a need for flexibility and creativity in underwriting and product development in markets associated with asset risk.  The Beechwood companies provide life, annuity, and long-term care reinsurance to primary insurance companies in the U.S. and internationally, and direct-written investment products to clients globally. 

Media Relations – Julianne Pepe – jpepe@beechwood.com – (646) 356-1629

RELATED LINKS
http://www.beechwoodbermuda.com
http://www.beechwood.com


Smirnoff Celebrates Music For Everyone; Named Official Vodka Sponsor

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Smirnoff Celebrates Music For Everyone; Named Official Vodka Sponsor

– Global Strategic Partnership Encompasses 26 Music Festivals around the World –


LOS ANGELES, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment, the world’s leading live entertainment company, today announced a global, multi-year partnership with Smirnoff, the world’s most popular spirit, to become the official vodka sponsor in a strategic partnership of 26 music festivals around the world.

Logo – http://photos.prnewswire.com/prnh/20150312/181206LOGO

Smirnoff believes music is the ultimate force in bringing people together. In partnership with Live Nation, the brand will create experiences that bring artists and fans even closer together through the thrill of the festival experience.

“Smirnoff and Live Nation share common beliefs and values, making us great partners. This long-term partnership with Live Nation will amplify our global vision around our passion for music and always making the fan experience a top priority,” said Matt Bruhn, global brand director for Smirnoff. “Together we have the opportunity to enhance this experience even further through tearing down the barriers between fans and artists.”

The Smirnoff brand will create fan experiences at each festival, aimed at consumer engagement. In addition, Smirnoff will develop unique content to share with fans around the globe — through both brand- and festival-related social channels, including their Smirnoff Sound Collective. The brand will leverage the sponsorship with consumer promotions in both on- and off-premise locations to expand opportunities for fans to experience the featured Live Nation festivals.

“Live Nation has the biggest and most diverse festival platform in the world,” said Russell Wallach, president of Live Nation Media & Sponsorships. “We are focused on finding partners that want to enhance the fan experience on-site and create compelling content for the fans not there. Smirnoff has an incredible vision to bring this to life at 26 of our festivals around the globe and extend it to retail, on- and off-premise, online and beyond.”

The Smirnoff sponsored Live Nation festivals include:

EDC – New York (U.S.)
EDC – Las Vegas (U.S.)
EDC – Orlando (U.S.)
Nocturnal Wonderland – Los Angeles (U.S.)
Beyond Wonderland – Los Angeles (U.S.)
Beyond Wonderland – San Francisco (U.S.)
Escape from Wonderland – Los Angeles (U.S.)
White Wonderland – Los Angeles (U.S.)
HARD Red Rocks – Denver (U.S.)
HARD Summer – Los Angeles (U.S.)
HARD Day Of The Dead – Los Angeles (U.S.)
Voodoo Music + Arts Experience – New Orleans (U.S.)
Wireless – London (UK)
EDC – London (UK)
Latitude – Suffolk (UK)
Reading (UK)
Leeds (UK)
V Festival North – Shropshire (UK)
V Festival South – Chelmsford (UK)
Creamfields – Liverpool (UK)
Glasgow Sessions (UK)
SonneMondSterne (Germany)
Rock’n’Heim (Germany)
Pinkpop (Netherlands)
We Are Electric (Netherlands)
Dcode (Spain)

Live Nation produces more than 25 festivals in the U.S. and over 50 worldwide, with thrilling artists and diverse audiences across myriad genres of music, ranging from Electric Dance Music (EDM) to Alternative, Indie, Rock and Country.

About Smirnoff

The SMIRNOFF brand, which boasts the world’s number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF vodka has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com

About Diageo

Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include JOHNNIE WALKER, GUINNESS, SMIRNOFF, J&B, BAILEYS, TANQUERAY, CAPTAIN MORGAN, CROWN ROYAL, and BEAULIEU VINEYARDS wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com

Visit www.drinkaware.co.uk and our global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

PLEASE ENJOY ALCOHOL RESPONSIBLY


Hispanics Turn to Internet for Political News but Use is Determined by Several Factors, FAU Poll Finds

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Hispanics Turn to Internet for Political News but Use is Determined by Several Factors, FAU Poll Finds


Poll also finds Hispanics remain optimistic on economy


BOCA RATON, Fla., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hispanics are turning to the Internet to get their political news, and more than four out of five younger Hispanics are using social media as their source for news, according to the latest survey conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.

The survey also shows a digital divide in the use of the Internet for news and politics. Hispanics with a college degree are more likely to use the Internet for their news source (52 percent to just 32 percent of Hispanics overall). More than 68 percent of the highest earning respondents in the survey ($75,000 and above) check online for political news at least once per day.

Younger Hispanics (18-34) are most likely (84 percent) to use social media for their news. That contrasts sharply with 48 percent of those 55 and above who do not use social media for any of their news.

“Social media will have a huge impact on elections since it is an opportunity to be in touch with large number of voters quickly, constantly and at a low cost,” said Monica Escaleras, Ph.D., director of BEPI.

The survey also found that males are more than twice as likely as females (34 to 14 percent) to seek out opinions that conform to their ideology. Older people (55 and older) are more likely to seek out contrary opinions (26 percent), compared with just over 5 percent of those 18-34 and 11 percent of those 35-54.

“Anyone that wants to reach Hispanics, especially the younger generation, needs to recognize the growing role that the Internet and social media are playing,” said Kevin Wagner, associate professor of political science at FAU.

The poll was part of a monthly survey by BEPI of consumer optimism among Hispanics, which continued to stay strong at 98.1 compared to 100.7 in January, when the index reached its highest numbers since FAU started it in August 2014. The Current Conditions Index was down to 93 from 95.1, and the Consumer Expectations Index dipped to 101.4 from 104.3. For more information, visit www.business.fau.edu/bepi or contact Escaleras at 561-297-1312 or BEPI@fau.edu.


New Fashion Doll Line Inspired By Latin Culture Launches

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Vi and Va, new fashion doll line inspired by Latin culture, launches at Target Stores.





New Fashion Doll Line Inspired By Latin Culture Launches


Vi and Va Dolls Celebrate Family Bonds And Traditions


LOS ANGELES, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — As of this month, girls now have beautiful doll choices that celebrate unique Hispanic cultural traditions.  Vi and Va, a new line of fashion dolls from MGA Entertainment, the world’s largest private toy company, are now available at Target stores nationwide and on Target.com.

Photo – http://photos.prnewswire.com/prnh/20150211/175011

Viviana (Vi) and Valentina (Va) are sisters, and best friends with their cousins, Felicia and Roxxi.  For these girls, every day is an adventure and a reason to celebrate the bonds of family and friendship.

“We have always made dolls that appeal widely to all types of girls,” said Isaac Larian, CEO of MGA Entertainment.  “In 2002, our multicultural Bratz brand launched, serviced an untapped market, and skyrocketed to success. So when this unique opportunity arose to launch Vi and Va at Target stores, we knew all girls would love to have doll choices that celebrate some special Hispanic customs and traditions.”

The Vi and Va brand launches with the introduction of four unique characters, with more planned in the Fall.

Vi, 16, is spontaneous and easy going. She’s passionate about sharing her love of music, and she’s always ready to break out her guitar at family gatherings. She also loves creating new styles as a fashion designer.

Va, 15, is so neat and organized. She loves learning to cook from her mother and grandmothers. She’s already perfected several savory family recipes, like empanadas.  She also loves trying out new hairstyles, and making herself look unique with ribbons and flowers in her hair. 

Felicia and Roxxi are Vi and Va’s cousins. Felicia is 17 years old and an artist. Roxxi is 18 years old and a dancer. 

The product line includes several dolls and activity sets to help little girls play out each character’s storyline and enjoy her special talents.  The line also has a birthday party collection, where the family celebrates Vi turning 16 and Va turning 15 with a combined party.  Girls can even dress up and join the fun with role play and styling accessories. 

The full assortment of Vi and Va fashion dolls is available at Target stores and on Target.com.  For more information, please visit www.vi-and-va.com or www.facebook.com/viandva.

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its products in such areas as home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Moxie Girlz™, Mooshka™, Bratz®, Vi and Va™, and Zapf Creation®.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


Hispanic Dental Association and MassMutual Team Up to Help Hispanic Oral Care Professionals Reach Economic Success

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WASHINGTON, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Dental Association (HDA) is pleased to announce the launch of a key strategic collaboration with Massachusetts Mutual Life Insurance Company (MassMutual). The yearlong partnership will allow the HDA to further its mission of providing service, education, advocacy, and leadership intended to eliminate oral health disparities in the Hispanic community. At the same time, this collaboration will allow MassMutual to help raise financial acumen among dental professionals as well as the Hispanic community.

"This collaboration brings key support to dentists and
members of the Oral Health Team across the country," noted David Pena, Jr, Executive Director, Hispanic Dental Association. "We are confident that our partnership with MassMutual will bring valuable information and services to our Members and the Hispanic community across the country."

As part of this collaboration, MassMutual will provide much-needed support to HDA chapters across the country including Houston, San Antonio, Northern Texas, Los Angeles and Chicago. The strategic collaboration will provide support in the form of financial education via seminars, scholarships for oral care students, recruitment at the professional and student levels via networking events, and community engagement via oral care screenings.

"We are proud to collaborate with the HDA to help Hispanic dental professionals obtain the resources needed to succeed at the personal and
professional levels," said Dr. Chris Mendoza, Vice President, Multicultural Market Development. "At MassMutual, we care about improving the financial literacy of our communities and this collaboration does just that. It not only helps educate Hispanic professionals about finances but also brings much needed oral care support to local Hispanic communities."

MassMutual's collaboration with the HDA is part of the company's ongoing commitment to empower Hispanic consumers by helping them take positive steps toward financial security for themselves and their families. For more information about the MassMutual please visit http://www.massmutual.com.

About the Hispanic Dental Association (HDA) @HDAssoc

The Hispanic Dental Association is a national, non-profit organization comprised of oral health professionals and students dedicated to eliminating oral health disparities in the Hispanic community by providing Service, Education, Advocacy, and Leadership. We are the leaders for Hispanic oral health providing Service, Education, Advocacy, and Leadership. For more information visit, www.HDAssoc.org

About MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyowners consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives.
MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

For more information, visit www.massmutual.com or find MassMutual on Facebook, Twitter, LinkedIn, YouTube and Google+.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. Local sales agencies are not subsidiaries of MassMutual or its affiliated companies. Agency officers are not officers of MassMutual.

CRN201703-190906

Contact:

David Pena 

512-904-0252   dpena@hdassoc.org

Claudia Mejia-Haffner

413.238.7702 cmhaffner@gmail.com

An Unrelenting Sore Throat or Cough Got You Down? All-Natural Honey May “Bee” the Solution

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An Unrelenting Sore Throat or Cough Got You Down? All-Natural Honey May “Bee” the Solution


FIRESTONE, Colo., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — This winter has been one for the books for most Americans, with blistering cold and record snow. With the cold comes throngs of people feeling under the weather, experiencing scratchy throats, nagging coughs and colds. If this sounds all too familiar and you are seeking quick, soothing relief, it can be as easy as reaching into your pantry.

For centuries, honey has been a proven remedy to alleviate and soothe the irritation of a cough. Being a natural cough suppressant, honey offers an effective way to get relief from pesky illness-related symptoms. And when paired with other proven natural ingredients that complement honey’s qualities, this holistic approach to soothing ailments is also great for the body in the long run, according to certified holistic and well-being expert, Nataly Valenzuela.

“As a holistic living counselor, I take pride in educating my clients and helping them learn the value of leading a natural lifestyle. This is especially true when they get sick,” says Valenzuela, who is also known throughout Southern California as a dynamic TV and radio personality. “The most common ingredient I remind people to keep in their kitchen is honey. It’s at the very top of my ‘go-to’ list as a natural soother for scratchy throats because it can serve as a substitute for any quick over-the-counter cough suppressant for adults and children over the age of one. Best of all, honey is readily available, economical and tastes delicious.”    

Valenzuela’s palate-pleasing DIY natural remedies sound like confections from a candy store: fragrant vanilla, tart yet energizing citrus juices, refreshing herbs like mint or warm cinnamon and cloves. All of these ingredients are filled with their own unique, soothing properties and when combined with nature’s sweetener, they create a wide array of delightful drops, pops, and lozenges to ease a hacking cough. However, remember to consult your physician if symptoms persist for more than two or three days.

Among Valenzuela’s fast-acting holistic honey soothers featured on www.mielpura.org are:

Cinnamon-Honey Lozenges

Makes 8-10

Ingredients:

1/2 cup honey
1/4 cup coconut oil
2 tsp ground cinnamon

Preparation:

Add coconut oil into a mixing bowl and beat with a hand mixer until it’s whipped. If you don’t have a hand mixer, you can use a whisk instead, making sure to move at a fast pace to obtain the desired texture. Add the honey and continue to whip until the honey and oil are well incorporated. Begin adding cinnamon and continue to mix. Once thoroughly combined, pour the mixture into silicone candy molds and freeze for about 20 minutes. Once frozen, you can wrap them up individually using small squares of wax paper and store in the refrigerator.

*Candies must remain refrigerated.

Kicked-Up Honey Relief

Makes 8-10

1/2 cup honey
1/4 cup water
1-2 tsp cayenne pepper (or to taste)

Preparation:

Place water in a saucepan on medium heat. Add the honey and stir frequently to avoid burning. After approximately 15 – 20 minutes and as the temperature gets closer to 300 degrees (use a candy thermometer if you have one) add the cayenne pepper and continue stirring. When the mixture reaches 300 degrees, remove from heat and pour into silicone candy molds or carefully drop by the tablespoonful onto a parchment paper-lined baking sheet. Allow to cool and harden at room temperature. Once set, you can wrap them up individually using small squares of wax paper and store them at room temperature.

For other soothing honey recipes and information about honey as a natural holistic remedy, visit www.mielpura.org. 

About the National Honey Board

The National Honey Board is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs.

 


New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators

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Honda Logo.





New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators

– Multi-million dollar print, digital and radio advertising campaign urges Honda and Acura owners to check for open recalls and complete airbag inflator repairs

– Ad campaign expands existing Honda actions to notify owners affected by Takata airbag inflator recalls

– Campaign will prioritize regions deemed the greatest risk


TORRANCE, Calif., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Honda has initiated a new, voluntary consumer information advertising campaign urging Honda and Acura owners to immediately check for open recalls and safety improvement campaigns, and to take affected vehicles to an authorized dealer for free repair as soon as possible. This new effort builds on the comprehensive approach Honda has taken to identify, locate and contact registered owners with vehicles included in one or more recalls to replace Takata airbag inflators.

Honda Logo.

Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

“The goals of this campaign are to save lives and prevent injuries,” said John Mendel, Executive Vice President of the Automobile Division of American Honda Motor Co., Inc. “Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators. These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible,” said Mendel.

The consumer information campaign includes a multi-million dollar advertising push that will begin on Monday, March 16. Full-page, color advertisements will appear in more than 120 newspapers, while 30-second radio announcements will air in more than 110 markets. In addition, sponsored, customized Facebook posts that mention the specific vehicle owned by each identified user will appear on owners’ timelines, in an additional effort to capture attention and encourage owners to take action. The newspaper and radio advertisements will appear in Spanish or English to match the primary language of each targeted media outlet.

Download the newspaper advertisement in English: http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/181127-airbag-marketing-campaign—english.pdf

Download the newspaper advertisement in Spanish: http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/181126-airbag-marketing-campaign—spanish.pdf

The advertising campaign will prioritize the 11 states and U.S. territoriesi that have been identified by Honda as representing the greatest risk to affected owners. These geographic areas expand on the four states and territories (Florida, Hawaii, the U.S. Virgin Islands and Puerto Rico) that the National Highway Transportation Safety Administration (NHTSA) and Takata initially targeted based on the consistent high absolute humidity levels present in those regions. It is believed that high absolute humidity contributes to a greater risk of inflator rupture in certain older-model Takata front airbags. Honda voluntarily expanded the scope of the safety improvement campaign to include vehicles in Alabama, Georgia, Louisiana, Mississippi, South Carolina, Texas and California, a total of 11 states and territories, in an effort to include other potential areas that experience consistently humid conditions over extended periods of time.

Honda strives for 100 percent vehicle repair completion in every recall and every safety improvement campaign it undertakes. Since initiating the first Takata airbag inflator recall in 2008, Honda has distributed millions of mailed notifications to registered owners in English and Spanish, but many vehicles included in these recalls remain unrepaired. Unfortunately, it is estimated that one-third of all recalled vehicles in the U.S. are never repaired. The problem is more prevalent among older model vehicles.

To help improve owner response rates, Honda has implemented various means of consumer outreach for recall notification and re-notification, including automated phone calls, mailing notices by registered mail and overnight delivery services, enlisting the support of authorized dealers and other measures. In cases where mailed notifications have been returned to Honda as undeliverable, Honda has engaged firms with specialized search skills and access to unique databases to locate registered owners.

Taking Care of our Customers

Honda and Acura owners with any pending recalls should schedule an appointment with their local authorized Honda or Acura dealership. The dealership will replace the part at no charge to the customer. Honda has taken significant actions to accelerate the pace of airbag inflator repairs, including securing agreements with two additional inflator suppliers. As a result, Honda expects replacement part capacity to fully meet demand by later this Spring. However, the current availability of replacement parts, as well as the time required to complete repairs, could lead to delays for individual customers. If a customer affected by the Takata airbag inflator recalls requests alternative transportation until their vehicle can be repaired, including use of a loaner vehicle or rental vehicle, Honda will accommodate their needs at no charge.

Summary of Affected Models (certain specific vehicles only):

  • 2001-2007 Honda Accord
  • 2001-2005 Honda Civic
  • 2002-2006 Honda CR-V
  • 2003-2011 Honda Element
  • 2002-2004 Honda Odyssey
  • 2003-2007 Honda Pilot
  • 2006 Honda Ridgeline
  • 2003-2006 Acura MDX
  • 2002-2003 Acura TL
  • 2003 Acura CL
  • 2005 Acura RL

***Note to News Media: Please consider including the information below when reporting this story. Honda appreciates your help in reaching as many affected owners as possible with this important message. Thank you very much!***

Honda continues to urge owners of Honda and Acura vehicles affected by the Takata airbag inflator recalls to get their vehicles repaired at an authorized dealer as soon as possible. Honda owners can check their vehicles’ recall status at www.recalls.honda.com or by calling 1-800-999-1009, option 4. Acura owners can check their vehicles’ recall status at www.recalls.acura.com or by calling 1-800-382-2238, option 4.

i Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the U.S. Virgin Islands; bordering states may be included


MIT Enterprise Forum Event Gathers Industry Experts To Promote Entrepreneurship And Sustainable Societies In Mexico

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MIT Enterprise Forum Event Gathers Industry Experts To Promote Entrepreneurship And Sustainable Societies In Mexico


CAMBRIDGE, Mass., March 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — MIT Enterprise Forum (www.MITEF.org) is pleased to announce the second annual MIT Enterprise Forum Mexico 2015, to be held in Guadalajara, Mexico on March 24–25, 2015. MITEF Mexico will bring together over a thousand entrepreneurs, academics, students, technologists, and key leaders in business and technology to create a space for inspiration, discussion, and action.

With over 18 international speakers, 20 specialized workshops, four panel discussions, and even an event focused on teaching robotics to children aged 8 to 12, MIT Enterprise Forum Mexico 2015 promises to be a very exciting event.

“Sustainable societies” is the theme of the event—a call to action for the next generation of scientists and entrepreneurs to generate solutions for a more sustainable Mexico. “The tremendous entrepreneurial potential of Mexican scientists and engineers is a national resource that is just beginning to be tapped. They are accelerating the transformation of Mexico’s innovation economy, reducing economic inequality while solving significant social problems that afflict countries around the world,” says Jose Pacheco, chairman and co-founder of the MIT Enterprise Forum Mexico chapter.

The second day, StartSmart Mexico, is a day geared toward informing entrepreneurs, coaching them, and connecting them with the ideas and people they need to succeed. The event will include case studies and lessons from successful technology entrepreneurs and investors, interactive workshops, pitches from local entrepreneurs, networking, and a startup showcase. “We are supporting and empowering the next generation of entrepreneurs through a binational ecosystem of seasoned entrepreneurs, academics, and corporations from Mexico and the U.S.,” says Ricardo Godinez, co-founder of MITEF Mexico. 

Speakers include Carlos Gomez Uribe, vice president of product innovation at Netflix; Max Linares, CEO of Forbes Latin America; Marina Hatsopoulos, 3D printing entrepreneur and investor; Earnest Earon, president of PrecisionHawk; Enrique Lomnitz, CEO of the Isla Urbana; Shaddi Hasan, CTO at Endaga; and more.

For more information, visit http://www.foro.mitefmexico.org/.

About MIT Enterprise Forum
MIT Enterprise Forum informs, connects, and coaches technology entrepreneurs—enabling them to rapidly transform their ideas into world-changing companies. We are a global network of local organizations, inspired by MIT, and open to the world. We are a nonprofit managed by MIT Technology Review, an independent global media company wholly owned by MIT.

Media Contact
Joyce Chen
617-475-8113
mediarelations@mitef.org


March of Dimes Coin Celebrates Conquest of Polio and Today’s Mission for Baby Health

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March of Dimes Coin Celebrates Conquest of Polio and Today’s Mission for Baby Health



FDR and Dr. Jonas Salk On New Silver Dollar From US Mint


WEST POINT, N.Y., March 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — The March of Dimes legacy from conquering polio to championing the health of babies is celebrated on a new 2015 commemorative coin, minted today in honor of the organization’s more than 75 years of life-changing achievements.

The silver dollar coin, authorized by act of Congress, blends the March of Dimes past, present and future. It features a president and a scientist, Franklin D. Roosevelt and Dr. Jonas Salk, who played key roles in the March of Dimes work to conquer polio, on the coin’s head or obverse side. The coin’s reverse is the image of a baby being cuddled in the hand of its parent, symbolic of the March of Dimes mission today to help each and every one of the 4 million babies born in the United States each year get a healthy start in life.

Seven-year-old Aidan Lamothe, of Manchester, New Hampshire who was born 11 weeks too soon, joined March of Dimes President Dr. Jennifer L. Howse, Peter L. Salk, MD, Dr. Jonas Salk’s eldest son and president of the Jonas Salk Legacy Foundation, and Treasurer of the United States Rosie Rios to help mint the a coin at the US Mint at West Point today.

“The vision and leadership of FDR and Dr. Jonas Salk sparked the drive towards a world that is now nearly free from polio,” said Dr. Howse.  “We are thrilled to see this accomplishment – as well as our current work – recognized by Congress and the Secretary of the Treasury with the 2015 March of Dimes Silver Dollar.” 

“The fight against polio has been a collective effort involving the contributions of millions of individuals around the globe,” said Dr.  Salk. “This coin is a tribute to both the March of Dimes and my father’s legacy, and it honors all those who are striving to improve the health of babies and children everywhere. It is especially meaningful to have this coin minted during the centenary year of my father’s birth.”

“I am excited to be here today to honor the March of Dimes Foundation’s 75th anniversary.  I congratulate the Foundation for its years of dedication and providing services toward improving the lives of women, infants and children,” said Ms. Rios.

“It was so cool to see how coins get made,” said Aidan, who served as the 2014 March of Dimes National Ambassador and whose grandfather was a “polio pioneer” — one of the children who took part in the massive field trial to test the Salk polio vaccine in 1954. Aidan plans to be among the first to order the coin and will be giving them away as presents to the nurses who cared for him as a newborn.

Premature birth is the leading cause of newborn death in the United States. Worldwide, more than one million children die each year due to complications of premature birth. Babies who survive an early birth often face lifetime health challenges, such as vision and breathing problems, cerebral palsy, and learning disabilities.

The March of Dimes commemorative coin bill was sponsored in Congress by Former Sen. Kay Hagan (D-NC), Sen. Susan Collins (R-Maine), Rep. Bob Dold (R-IL), and Rep. Nita Lowey (D-NY). President Barack Obama signed the bill into law in 2012 authorizing the production of up to 500,000 silver dollars commemorating the 75th anniversary of the March of Dimes and celebrating “its distinguished record of generating Americans’ support to protect our children’s health.”

The introductory prices of $46.95 (proof) and $43.95 (uncirculated) are valid until 3:00 p.m. April 13, 2015. Surcharges of $10 for each silver dollar sold are authorized to be paid to the March of Dimes to help finance research, education and services aimed at improving the health of women, infants, and children. The public can purchase coins at http://1.usa.gov/1MoGVwF.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. Find out how you can help raise funds to prevent premature birth and birth defects by walking in March for Babies at marchforbabies.org. Find us on Facebook and follow us on Twitter.

March for Babies is sponsored nationally by the March of Dimes number one corporate supporter Kmart, and top partners Famous Footwear, Macy’s, Cigna, United Airlines and Mission Pharmacal.  

 


Diamond Celebration Will Light Up the Disneyland Resort Beginning With Dazzling 24-Hour Event, May 22-23

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Diamond Celebration Will Light Up the Disneyland Resort Beginning With Dazzling 24-Hour Event, May 22-23

Guests Will Enjoy Debuts of Three, New Nighttime Spectaculars as 24-Hour Party Kicks Off Summer in Disneyland and Disney California Adventure Parks


ANAHEIM, Calif., March 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — A dynamic 24-hour party will kick off the summer and launch the Disneyland Resort Diamond Celebration, May 22-23, as guests enjoy the thrilling premieres of three, new nighttime spectaculars: the glittering “Paint the Night” parade and the groundbreaking “Disneyland Forever” fireworks show at Disneyland Park, plus the new presentation, “World of Color – Celebrate! The Wonderful World of Walt Disney,” at Disney California Adventure Park.

The all-day/all-night celebration will begin at 6 a.m. Friday, May 22, and will conclude 24 hours* later at 6 a.m. Saturday, May 23, 2015 local time. The revelry will include dancing and special character encounters at locations in Disneyland and Disney California Adventure parks, along with enchanting Diamond decor throughout the resort and the exciting shows and attractions that bring guests back year after year. The Disneyland Resort invites guests of all ages to kick off the summer travel season in Southern California, celebrating 60 years of magic at a resort that remains forever young. 

At Disneyland

  • “Paint the Night” Parade – After dark along the Disneyland parade route, 24-hour guests will be among the first to see the “Paint the Night” parade, showcasing beloved Disney characters in dazzling parade scenes illuminated with more than 1.5 million individually controlled lights – the first all-LED parade in Disneyland Resort history. The luminescent parade introduces a new era of magical entertainment, as Mickey Mouse uses his imagination to harness the power of Tinker Bell’s pixie dust to “Paint the Night” in dazzling Disney dreams. Those dreams include special appearances by Mickey’s pals and beloved characters from tales such as “Monsters, Inc.,” “Cars,” “The Little Mermaid,” “Beauty and the Beast,” “Toy Story” and “Frozen.” The parade features some of the most spectacular floats, unforgettable music and special effects ever presented at the Disneyland Resort, along with energetic performers who add to the brilliance with colorful costumes that light up, too.
  • “Disneyland Forever” Fireworks Show – Disneyland Park itself plays a starring role in the “Disneyland Forever” fireworks spectacular, also premiering during the 24-hour event. Breathtaking fireworks shows have long been a Disneyland Resort tradition and “Disneyland Forever” soars to new levels, immersing guests from the tips of their toes to the brilliant pyrotechnic bursts above, thanks to special effects that turn the storefronts of Main Street, U.S.A., the Matterhorn mountain, the “Fantasmic!” water screens and the facade of “it’s a small world” into gigantic projections screens filled with color, characters and surprises. “Disneyland Forever” transports guests into the worlds of beloved Disney and Disney-Pixar films, including a dance with King Louie from the “The Jungle Book” and a flight over London with characters from “Peter Pan.” Two original songs also energize the show: the theme “Live the Magic,” and the inspiring closing song “Kiss Goodnight,” written by Disney Legend Richard M. Sherman. “Disneyland Forever” will be visible from Main Street, U.S.A., and several Disneyland locations.

At Disney California Adventure

  • “World of Color – Celebrate! The Wonderful World of Walt Disney” – Award-winning actor Neil Patrick Harris and Mickey Mouse will appear in film sequences and animated imagery of the all-new “World of Color” show, premiering May 22 during the 24-hour party. “World of Color – Celebrate!” illuminates the night in a fun-filled and inspirational journey exploring Walt Disney’s decades-long legacy of memorable animated moments and his dream of Disneyland park. It culminates in a madcap musical tour of Disneyland Resort attractions as you’ve never seen them before. Both epic and intimate in scope, “World of Color – Celebrate!” comes to life with animation, live-action film, fountains, lasers, special effects and a stirring musical score, all on the magical water canvas of “World of Color.”

Just the Beginning 
The 24-hour party is just the beginning of the summer fun at Disney Parks on both coasts.

At Disneyland, in addition to the spectacular nighttime parade and fireworks, guests will enjoy the daytime “Mickey’s Soundsational Parade” and the classic after-dark “Fantasmic!” show on the Rivers of America in Frontierland and New Orleans Square. Glistening diamond-themed decor adds extra sparkle to Sleeping Beauty Castle, while Anna and Elsa from the hit Disney animated feature “Frozen” appear in a playfully comic retelling of their story on the Fantasy Faire stage. Disneyland also features more than 60 rides and attractions, including Space Mountain, Pirates of the Caribbean and “it’s a small world,” to delight guests of all ages.

At Disney California Adventure, the new “World of Color – Celebrate!” show continues nightly throughout the summer along with the new “Mad T Party Diamond Celebration,” plus “Pixar Play Parade,” “Disney’s Aladdin – A Musical Spectacular” and all the favorite attractions throughout the park, including Radiator Springs Racers in Cars Land, the Twilight Zone Tower of Terror™** in Hollywood Land and the California Screamin’ roller coaster in Paradise Pier.  The “Frozen” fun is extended at Anna & Elsa’s Royal Welcome, where guests have a chance to meet the sisters, who also make appearances in the “For the First Time in Forever” sing-along.

The “Diamond Celebration” stretches outside the gates of the theme parks, adding sparkle throughout the Downtown Disney District and the Disneyland Resort hotels. Creative Diamond Celebration merchandise and food items will complement the celebration, while surrounding streets in the Anaheim Resort Area will glisten with Diamond Celebration decor and festive banners in shades of Disneyland blue. Additional information about the Diamond Celebration will be shared in coming months at www.Disneyland.com/60 and www.DisneyParksBlog.com.

‘Coolest Summer Ever’ at Walt Disney World Resort in Florida
Walt Disney World Resort in Florida will have its own 24-hour* event at the Magic Kingdom, May 22-23, as it inaugurates the “Coolest Summer Ever,” hosted by Olaf, the summer-loving snowman from “Frozen.”  Throughout the summer, guests will find cool thrills across Walt Disney World Resort, including cool attractions in all four theme parks, cool characters, cool water parks, plus Frozen Summer Fun at Disney’s Hollywood Studios.

* Hours of operation: 6 a.m. on 5/22/15 to 6 a.m. on 5/23/15 local time, subject to capacity restrictions. Only select attractions, entertainment and services will be available. Valid theme park admission required. Subject to restrictions and change without notice.
** The Twilight Zone® is a registered trademark of CBS, Inc., and is used with permission pursuant to a license from CBS, Inc. ©Disney/CBS, Inc

About the Disneyland Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and the reimagined Disney California Adventure Park – plus three hotels and the Downtown Disney District, comprised of unique dining, entertainment and shopping experiences. The Resort’s hotels are the luxurious, 948-room Disney’s Grand Californian Hotel & Spa, which also features 50 two-bedroom equivalent DVC units; the magical, recently renovated, 975-room Disneyland Hotel – both AAA Four Diamond properties – and the 481-room Disney’s Paradise Pier Hotel with its “day-at-the-beach” fun. For information on attractions and vacations at Disneyland Resort, visit Disneyland.com, call (866) 43-DISNEY or contact local travel agents.

 


Sand Castle in the Snow Announces 24-Hour Event To Kick Off ‘Coolest Summer Ever’ at Walt Disney World Resort

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BOSTON and LAKE BUENA VISTA, Fla., March 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — Walt Disney World Resort will kick off the “Coolest Summer Ever” with 24 hours of nonstop fun during a special event May 22-23 at the Magic Kingdom, hosted by Olaf, the summer-loving snowman from Disney’s blockbuster animated hit “Frozen.”

Photo – http://photos.prnewswire.com/prnh/20150311/180987

To announce the 24-hour event and the cool summer season, Disney today brought to life a warm summer scene inspired by Olaf’s dream, creating a 20-foot-wide beach complete with a Cinderella Castle made of sand in the middle of winter-weary Boston.

Surprised pedestrians near historic Faneuil Hall were greeted by Olaf and joined by playful beach-goers in summer attire with beach chairs and beach balls – all reminders of an exciting season of fun ahead at Walt Disney World Resort and a welcome relief from the city’s near-record snowfall approaching nine feet.

24-Hour Kickoff to Summer Travel

Memorial Day weekend is the traditional start of family vacation time, and Walt Disney World Resort will launch into the season full force. The Magic Kingdom will be open 24 hours to guests from 6 a.m. to 6 a.m., Friday May 22 to Saturday, May 23*. Guests will be invited to come in costume** to show their Disney Side while a selection of favorite attractions, entertainment, special event merchandise, plus food and beverage are on tap all night long to celebrate the start of the “Coolest Summer Ever” at Walt Disney World Resort.

The around-the-clock celebration features Disney character greetings, dance parties and surprises into the wee hours of the night.

‘Coolest Summer Ever’ Brings Excitement Throughout Walt Disney World Resort

During the “Coolest Summer Ever,” with Olaf as the official host, Walt Disney World guests can get their cool on all summer long at four theme parks and two water parks.

Among the highlights:

  • Frozen Fun – “Frozen” Summer Fun LIVE will bring together Princess Anna, Queen Elsa, Kristoff and Olaf with citizens of Arendelle, all appearing daily in shows and experiences at Disney’s Hollywood Studios, June 17-Sept. 7.  Guests will find cool thrills this summer including a royal processional, a sing-along show, Frozen-themed treats and merchandise, plus a Frozen fireworks display above Hollywood Blvd.
  • Cool Thrill Rides – Guests will find thrills from mild to wild to out of this world in all four Walt Disney World theme parks.  Don’t-miss attractions include Seven Dwarfs Mine Train, Space Mountain, Big Thunder Mountain Railroad and Splash Mountain at Magic Kingdom; Test Track presented by Chevrolet and Soarin’ at Epcot; Expedition Everest at Disney’s Animal Kingdom; Rock ‘n’ Roller Coaster Starring Aerosmith and Twilight Zone™ Tower of Terror at Disney’s Hollywood Studios.
  • Star Wars Weekends – Guests at Disney’s Hollywood Studios will find stars from another galaxy during Star Wars Weekends May 15-June 14.
  • New Restaurants and Shopping – Throughout the summer, new waterfront dining and boutique shops flow into the Downtown Disney shopping/dining/entertainment district as its transformation into Disney Springs continues.
  • Epcot Entertainment – New entertainment acts will appear throughout Epcot World Showcase, which also brings a fresh summery twist on a fan favorite, Voices of Liberty.
  • A Splash at Water Parks – A cool new deal doubles the fun at Disney’s two iconic water parks – Disney’s Typhoon Lagoon and Disney’s Blizzard Beach. Purchase a one-day water park ticket and park-hop between the two water parks in the same day that both are open.

For more information, visit Disneyworld.com/CoolestSummerEver.

24 Hours of Fun as Disneyland Resort in California Kicks Off Diamond Celebration of the 60th Anniversary

On the West Coast, Disneyland Resort will kick off the summer with a dynamic 24-hour event of its own, May 22-23, to launch the Disneyland Resort Diamond Celebration. Marking the 60th anniversary of the resort, the Diamond Celebration includes the premieres of three new nighttime spectaculars: “Disneyland Forever” fireworks, “Paint the Night” parade and “World of Color – Celebrate!”

The all-day/all-night revelry of the 24-hour party will include dancing and special character encounters at locations in Disneyland and Disney California Adventure parks, along with enchanting Diamond decor throughout the resort and the exciting shows and attractions that bring guests back year after year. The Disneyland Resort invites guests of all ages to kick off the summer travel season in Southern California, celebrating 60 years of magic at a resort that remains forever young. 

*Hours of operation: 6 a.m. on 5/22/15 to 6 a.m. on 5/23/15, subject to capacity restrictions. Only select attractions, entertainment and services will be available. Valid theme park admission required. Subject to restrictions and change without notice.

**Disney characters will be in the parks throughout the day and all night, inviting guests to dress up for the occasion, too. Guests may join the party dressed in costume. Costumes should be child-friendly and adhere to any guidelines determined by Disney.  


Alcohol Justice Reports Drug Take-Back Program Forced on Big Pharma in San Francisco

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Alcohol Justice Reports Drug Take-Back Program Forced on Big Pharma in San Francisco

Health, Senior and Environmental Leaders Thank SF Board of Supervisors


SAN FRANCISCO, March 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — Despite a major push by lobbyists for pharmaceutical corporations, the San Francisco Board of Supervisors voted unanimously today to hold drug companies financially responsible for a plan to take back and safely dispose of unused medications in the City. Alcohol Justice and the San Rafael Alcohol and Drug Coalition joined other groups and individuals today to thank the San Francisco Board of Supervisors for passing the Safe Drug Disposal Stewardship program. The ordinance goes for a second vote next week and then to Mayor Ed Lee for “likely signature” according to proponents.

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

“The SF Board of Supervisors made great public health policy today over aggressive lobbying by Big Pharma, building on a model program from Alameda County,” stated Bruce Lee Livingston, Executive Director / CEO of Alcohol Justice and a staff of the San Rafael Alcohol and Drug Coalition, which both supported passage of the ordinance. “Every year there are tons of excess prescription drugs posing a threat to public safety, the environment, and our children in particular. This legislation protects kids and seniors from excess drugs and reduces harm to the Bay and Ocean.”

The ordinance was authored by Board of Supervisors President London Breed, and co-sponsored by Supervisors Eric Mar, Norman Yee, and Jane Kim. They followed the lead of Alameda County public health officials who passed a similar ordinance last year. That measure prompted a lawsuit by Big Pharma front groups. The U.S. Court of Appeals in San Francisco, however, upheld the law’s constitutionality and rejected the lawsuit. The plaintiffs are still appealing further to the Supreme Court and have vowed to file lawsuits in San Francisco.

“For every one hundred pills that could be disposed of in this program, it costs approximately one penny,” stated Hene Kelly, Legislative Director at the California Alliance for Retired Americans (CARA). “Our environment, our children, our elders, three things we have to protect, will be protected by this ordinance.”

“We talk to the public every day; people in San Francisco recognize that these pharmaceutical are getting in the Bay, and they are concerned when they flush or throw these chemicals into the trash and they are looking for solutions that are cost effective,” said Andria Ventura, Toxics Program Manager for Clean Water Action (CWA). “Most of all we have heard that industry needs to take responsibility both for the physical creation of these programs and for the financial aspects.”

“We are grateful that both Alameda and San Francisco have taken the bold step of holding the drug industry accountable for safely disposing the dangerous substances they create,” added Livingston. “We look forward now to helping Marin County do the same within months.”

For more information: www.alcoholjustice.org

Contact: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336

 


New Colgate® Optic White® Express White Toothpaste Partners With YouTube Beauty Stylists Andrea Brooks And Blair Fowler To Launch “The Smile Show™”

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New Colgate® Optic White® Express White Toothpaste Partners With YouTube Beauty Stylists Andrea Brooks And Blair Fowler To Launch “The Smile Show™”

Top YouTube Beauty Stylists Join Forces for a Seven Part YouTube Series to Share Exclusive Tips with Fans


NEW YORK, March 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — To celebrate the launch of Colgate® Optic White® Express White toothpaste, the brand has announced a first of its kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07. Together, these leading YouTube stylists will engage fans through a seven part online video series titled, “The Smile Show™.”  Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and most importantly, how to make your smile your best accessory.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/

Photo – http://photos.prnewswire.com/prnh/20150310/180928

“We are beyond thrilled to partner with Colgate Optic White and kick off The Smile Show video series,” said Andrea Brooks. “Our viewers look to us for the latest and greatest beauty tips and we have to admit that of all of our beauty tips, we truly believe that your best accessory will always be your smile,” added Blair Fowler.

To officially kick off this program and engage their loyal subscribers, Andrea and Blair will co-host a 30-minute Google+ Hangout tonight, March 11, 2015 beginning at 8:00pm EST. Andrea and Blair will reveal their beauty routine secrets, including ways to achieve a #brilliantsmile. To participate in the live chat, visit (http://bit.ly/SmileShow_Hangout).

Andrea and Blair will bring “The Smile Show” to life by posting videos on the hottest topics and the latest trends, which can be viewed directly on the Colgate Optic White Brand’s YouTube channel beginning now through July 2015. Additionally, they will continue to share beauty content on their own social media channels throughout the year and will be co-hosting live Twitter chats with @OpticWhite.           

Follow these beauty and style tips from Andrea and Blair and check out the Smile Show for more exclusive content:

  1. Give your hair a lift, big hair is in! Wear pin curls at night so you wake up with nice bouncy curls the next morning. Roll your hair around your fingers, bobby pin in place – and sleep! (Andrea)
  2. After applying a red lipstick, dust a tiny bit of translucent powder over it, then reapply the color. This sets your lips and makes the hue last all day.  (Blair)
  3. Your mouth is a focal point of your face so having a brilliant smile is a must. Use the entire Optic White regimen for whiter teeth in just one day!*  (Andrea)
  4. Show your personality by layering up lots of accessories. Go with a neutral outfit so you can throw on lots of chunky jewelry and then just change the jewelry to change your look! (Blair)

“As stylists and successful YouTube stars with millions of fans, it’s safe to say that Andrea and Blair have their finger on the pulse of the latest trends,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing at Colgate-Palmolive Company. “As trusted advisors in the competitive beauty arena, they understand and value the confidence a beautiful, white smile can deliver.” 

Colgate Optic White Express White Toothpaste contains 2X the whitening ingredient of Colgate Optic White Sparkling Mint toothpaste, making it Colgate’s fastest whitening toothpaste. Colgate Optic White Express White Toothpaste allows users to get whiter teeth in just three days** and is currently available at mass retailers and grocery stores nationwide. For more information on the Colgate Optic White line of products visit www.colgateopticwhite.com.

To view “The Smile Show” videos and get tips for making your smile your best accessory, follow @OpticWhite, @juicystar007 and @AndreasChoice on Twitter and visit youtube.com/colgateopticwhite. For more information on this partnership and series, visit: http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/

*Use the full Optic White line of products including the Colgate Optic White Toothpaste, Colgate Optic White Mouthwash and Colgate Optic White Toothbrush + Whitening Pen, use the mouthwash before the whitening pen. For best results, use as directed. 
**For best results, use as directed for four weeks

About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

 


Yandel: Legacy- De Lider A Leyenda Tour And Yandel: Camino Al Concierto, A New Two-Part Concert Special Celebrating Ground-Breaking Reggeatonero Yandel, Premieres April 10 On HBO Latino

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Yandel: Legacy- De Lider A Leyenda Tour And Yandel: Camino Al Concierto, A New Two-Part Concert Special Celebrating Ground-Breaking Reggeatonero Yandel, Premieres April 10 On HBO Latino

Documentary features interviews with Wisin, Gilberto Santa Rosa, Farruko, Tego Calderon and More


NEW YORK, March 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — From leader to legend, Yandel wants everyone to see his incredible journey to delivering an unforgettable concert. HBO LATINO, HBO’s dedicated Spanish-language premium channel, announces the highly-anticipated, Yandel: Legacy-De Lider a Leyenda Tour acquired from Sony Music Latin is a presentation of HBO Latino Concerts, premiering Friday, April 10th at 8PM ET/7CT. The special, Yandel: Camino al Concierto, will air at 7:30PM ET/6:30PM CT leading up to the concert.

Filmed in Puerto Rico last fall, the 90-minute concert special captures the essence of Yandel’s sizzling new solo act. Surrounding his landmark sold-out performance at Jose Miguel Agrelot Coliseum, watch Yandel and his legion of musical collaborators explode with euphoric energy, igniting the stage with reggaeton anthems from his multiplatinum-selling discography and hits off his Latin Grammy-nominated, certified-gold solo album, De Lider a Leyenda (From Leader to Legend), which was released late 2013 and debuted at #1 on Billboard‘s Top Latin Albums chart.

HBO Latino invites viewers on a journey to Puerto Rico, where he candidly reflects upon the ascension of his career, giving fans an exclusive, all-access pass to meet Yandel, the man, musician, entrepreneur and leader. Fellow trailblazing reggeatoneros such as Wisin, Tego Calderon, Farruko and tropical music kings like Gilberto Santa Rosa, who have each inspired or collaborated with the thriving soloist, are just some of the featured musicians, who make cameos in support of Yandel’s concert preparation. Along with this special, all-access pass, HBO Latino will be releasing five one-minute webisodes titled Marcando Territorio, of extra behind-the-scenes footage that will be released leading up to the premiere of the concert special.

An exciting time for the reggeaton heavyweight, after his incredible triumph as a solo artist in 2014, Yandel just released a second solo album, Legacy: De Lider a Leyenda Tour Deluxe Version in February 2015.  Already a friend to the HBO brand, he recently lent his lyrical skills to the Catch the Throne: The Mixtape Vol. 2, the soundtrack compilation with “Marcando Territorio,” for HBO’s ground-breaking series Game of Thrones.

The 2015 premiere of Yandel: Legacy- De Lider A Leyenda Tour and Yandel: Camino al Concierto is the first installment representing reggeaton and the Urban Latino genre, marking a full circle for the HBO Latino Concerts portfolio, which has already enjoyed success with riveting specials about internationally acclaimed Hispanic artists such as Romeo Santos (The King Stays King), Carlos Santana (Live it to Believe it, Live From Mexico), Thalia (Viva Tour En Vivo) andReik (En Vivo Desde El Auditorio Nacional). Each HBO Latino Concerts special (except for Romeo Santos) is available for 24-7 viewing on HBO On Demand and HBO GO within the “Documentaries” categories.

About HBO LATINO®
HBO Latino is a dedicated Spanish-language premium channel that delivers compelling and relevant programming to the U.S. Latino market. Exclusive to the channel are the regular U.S. premieres of Spanish-language series, films, and documentaries acquired from North America, Latin America, Spain and Caribbean, as well as original short-form programming. HBO Latino additionally offers the best Hollywood movies and HBO original programming from the network’s main channel in Spanish. HBO Latino is included with an HBO subscription.

About Yandel:
Born Llandel Veguilla Malave Salazar on January 14, 1977 and raised in Cayey, Puerto Rico, Yandel began his career in 1995. He formed Wisin & Yandel together with Wisin (Juan Luis Morera Luna) in 1998, before delivering Los Reyes del Nuevo Milenio, their debut album in 2000. That album’s title—”Kings of The New Millennium”—proved to be true to life, as their nine studio LPs have collectively sold more than 20 million copies. Through 15 years, he has collaborated with the likes of Jennifer Lopez, Akon, R. Kelly, 50 Cent, Ja Rule, Eve, Nelly Furtado, Gloria Estefan, Ricky Martin and Enrique Iglesias. Legacy: De Lider a Leyenda Tour Deluxe Version, which Sony released last month, marks Yandel’s second solo album. As a solo artist, Yandel has more than 7 million likes on Facebook, and upwards of 585,000 Twitter followers. For more information on Yandel visit:  www.yandellaleyenda.com 

About Sony Music US Latin:
Sony Music US Latin, a wholly owned subsidiary of Sony Music Entertainment, is the leading Latin music company overseeing the U.S. and Puerto Rico and home to the most prolific artists in the Latin genre.

Social Media:
Keep up with HBO Latino’s latest news and updates, view compelling video content and get sneak peeks with behind-the scenes footage, all on HBO Latino’s Facebook (www.facebook.com/hbolatino), YouTube (www.youtube.com/hbolatino), Twitter (www.twitter.com/hbolatino) and Instagram (http://instagram.com/hbolatino). And don’t forget to follow #LEGACYENVIVO for Yandel updates.

Contact:
Janice I. Torres, 212-363-0140, Janice@TheBrandPhoenix.com 
Mellony Torres, 212-512-7552, Mellony.Torres@hbo.com

 

 


Aeromexico Adds Its Boeing 787 Dreamliner To The Los Angeles, California Route

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Aeromexico Adds Its Boeing 787 Dreamliner To The Los Angeles, California Route

The carrier will use this aircraft to operate four weekly flights from Mexico City as of April 5th, 2015

The incorporation of its Boeing 787 Dreamliner will increase seat capacity between these two destinations


LOS ANGELES, March 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, announced that it will begin to operate four weekly flights between Mexico City and Los Angeles with its Boeing 787 Dreamliner as of April 5th, 2015.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

The flight schedules served with the most modern aircraft of the 21st century are listed as follows:

Mexico City-Los Angeles*

Los Angeles-Mexico City*

AM019

10:30 a.m.

12:35 p.m.

Monday,
Tuesday,
Friday and
Sunday

AM647

2:20 p.m.

7:55 p.m.

Monday,
Tuesday,
Friday and
Sunday

*Times are published in local time and are subject to changes without notice.

Aeromexico’s Chief Revenue Officer, Anko van der Werff said, “We want our passengers to enjoy a better travel experience with the addition of the Boeing 787 on the Mexico City-Los Angeles -which is the route in which we offer more frequencies in the US and that we have flown for almost 60 years- while significantly increasing our seat and cargo capacity between these cities.”

Aeromexico continues to strengthen its presence in Los Angeles, with increasing 10 percent in our weekly offer of seats with regard to the five daily flights from Mexico City, two nonstop and direct daily flights from Guadalajara and one from Hermosillo, providing more and better connectivity, transportation and cargo options.

oo00oo

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network reaches over 80 cities on three continents: including 45 destinations in Mexico, 16 in the United States, 15 in Latin America, three in Europe, two in Asia and two in Canada.

The Group’s fleet of more than 1120 aircraft is comprised of Boeing 787, 777, 767 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX 737 jet airliners and ten 787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 178 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 516 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com, www.skyteam.com and http://disfrutaam.tumblr.com



PLAYSTUDIOS Takes myVEGAS Rewards Program to New Heights with Announcement of Allegiant Travel Company Partnership

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myVEGAS Rewards program soars to new heights with the addition of its newest partner, Allegiant Air.





PLAYSTUDIOS Takes myVEGAS Rewards Program to New Heights with Announcement of Allegiant Travel Company Partnership


Vacation Packages, Air Travel, and Service Upgrades Now Available to myVEGAS Players


BURLINGAME, Calif. and LAS VEGAS, March 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — PLAYSTUDIOS, a developer of top ranking free-to-play casino games, today announced the extension of its Real World Rewards program into another new category – air travel. For the first time, players of myVEGAS mobile slots, myVEGAS mobile blackjack, and myVEGAS on Facebook can redeem their in-game Loyalty currency for travel and vacation packages with Allegiant Air.

Photo – http://photos.prnewswire.com/prnh/20150310/180604

“Allegiant Air is an exciting new rewards partner,” said CEO of PLAYSTUDIOS Andrew Pascal. “With their focus on leisure travel, Allegiant connects 100 U.S. cities with popular vacation destinations. We know that our community of loyal myVEGAS players is going to be very excited to access these new travel rewards,” Pascal said.

Brian Davis, vice president of marketing for Allegiant Travel Company said, “We’re looking forward to our new partnership with PLAYSTUDIOS. As a company, they share our entrepreneurial spirit and our commitment to delivering a great experience and value to our customers. Their popular social games represent a unique channel through which we can attract new travelers and deliver something fun to our existing ones.”

PLAYSTUDIOS continues to enrich the value of its myVEGAS Real World Rewards proposition with the addition of new travel perks. The partnership with Allegiant Travel Company introduces vacation packages to Orlando and Las Vegas, complimentary airfare, service upgrades, and travel discounts. PLAYSTUDIOS expects to see widespread redemption of these rewards.

myVEGAS is the #1 free-to-play casino app and the only game that gives loyal players real rewards from an exclusive collection of travel, leisure, and entertainment brands including MGM Grand, Bellagio, ARIA, Royal Caribbean International, Wolfgang Puck, and Cirque du Soleil. Rewards include complimentary hotels stays, meals, shows, VIP nightclub access, and more. myVEGAS is currently available on iOS, Android, and Kindle mobile devices as well as on Facebook.

To play myVEGAS on Facebook, visit:

To download the myVEGAS Slots app, visit:

To download the myVEGAS Blackjack app, visit:

About PLAYSTUDIOS
PLAYSTUDIOS is a developer of engaging casual games for mobile and social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIOS’ free-to-play myVEGAS apps combine the best elements of popular social games with established gambling mechanics. Players enjoy an ever-growing collection of slot and table games and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include MGM Resorts International, Wolfgang Puck, Cirque du Soleil, House of Blues, Sugar Factory, the Las Vegas Monorail and now Royal Caribbean International. For more information, visit the company’s website at www.myVEGAS.com.

Allegiant, Travel is our deal.®
Las Vegas-based Allegiant Travel Company is focused on linking travelers in small cities to world-class leisure destinations. The company operates a low-cost, high-efficiency, all-jet passenger airline through its subsidiary, Allegiant Air, while also offering other travel-related products such as hotel rooms, rental cars, and attraction tickets. All can be purchased through the company website, Allegiant.com. The company has been named one of America’s 100 Best Small Companies by Forbes Magazine for five consecutive years. In 2014, AVIATION WEEK ranked Allegiant the Top-Performing Airline in North America for the third consecutive year. For downloadable press kit, including photos, visit: http://gofly.us/FiYDS.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


Urban Minority Teens Name Computer-Related Jobs As 3 of Their Top 10 Desired Careers

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Urban Minority Teens Name Computer-Related Jobs As 3 of Their Top 10 Desired Careers

Survey by Creating IT Futures Foundation Examines Teen Views of Tech Careers


DOWNERS GROVE, Ill., March 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — In its Survey of Teen Views on Tech Careers, IT Futures Labs, a signature initiative of the Creating IT Futures Foundation, researched how low- to middle-income urban African American and Hispanic teens, as well as parents, regard information technology (IT) jobs, college and future careers.

Logo – http://photos.prnewswire.com/prnh/20140416/75669

Three types of jobs in information technology – software programmer, computer technician and computer design engineer – ranked in the top ten of teens’ career interests from among 60 career categories, from business and law to music and sports. The teens surveyed also believed that with hard work and/or innate talent, they could be successful in IT careers. This new research will help parents and educators understand how to inform and motivate youth to choose a path toward well-paying tech careers.

“Constrained by limited resources, schools and after-school programs in urban areas often focus attention on the kids at risk of dropping out of high school or the high academic achievers who are on a four-year college path. The academically average students are often left to find their own way. Our research study looks at these kids in the middle, whom we know can achieve solid career success in the practical, hands-on world of IT given the right motivation and opportunities,” said Charles Eaton, CEO, Creating IT Futures Foundation. “We found that urban minority teens have a strong affinity for technology and a desire to work directly with technology in a career.”

The surveyed teens were all B and C students in good standing in their junior or senior year of high school. The teens overwhelmingly indicated college was a high priority and that they wanted to feel connected to a career—not just punch a clock. “Having a job I love” was ranked number one by teens in terms of goals to accomplish over the next decade.

Plus, altruistic aspirations such as contributing money or housing to parents or “helping other people” tended to rank just as high as or even higher with the teens than, “having a lot of money,” “owning my own home,” or “moving into a better neighborhood.” Motivational career messaging targeted at urban minority teens may miss this altruism angle.

IT Career Myths
In terms of advice on college and careers, teens reportedly rely on parents 2-to-1 over any other source, according to the survey. But myths about the necessity of four-year degrees and needing to be a whiz in math and science still persist in the minds of teens and parents alike.

“Parents should recognize and capitalize on their strong influence with their teenagers,” said Eric Larson, director, IT Futures Labs, Creating IT Futures Foundation. “Don’t assume that your messages about college and careers are getting through. Parents intentionally need to set aside more time to discuss careers with their kids.  They also need to learn more about tech careers and spot the myths that get in the way of their students becoming technologists.”

The Creating IT Futures Foundation, CompTIA and other IT organizations have long maintained that a four-year degree, while potentially beneficial in the long run, is not the only way to get started in an IT career. A student also doesn’t have to be a top achiever in math and science to be successful in IT. Instead, Creating IT Futures recommends that teens and parents explore IT training options at two-year-degree institutions and non-profit training programs as well as on-the-job training opportunities with local employers. Teens also should become familiar with IT certifications offered by CompTIA, Cisco, Microsoft and other certifying bodies.

Based on the survey results, Creating IT Futures recommends that educators and school counselors:

  1. Rethink their marketing of tech careers to teens.
  2. Develop and promote hands-on tech programs.
  3. Help parents provide career guidance.
  4. Clarify what IT means so that teens understand the diverse options available in technology.

Methodology
Creating IT Futures conducted qualitative, ethnographic research in 2013 among a limited number of Chicago area teens and parents. That ethnographic research helped inform the questions for a follow-up 2014 quantitative national survey of more than 300 eleventh- and twelfth-graders and an equivalent number of adults who parent at least one eleventh- or twelfth-grader.

The full survey is available at http://www.creatingitfutures.org/download-teen-whitepaper. A PowerPoint summarizing the survey is available at http://www.slideshare.net/comptia/teen-views-on-tech-careers-45240206.

About the Creating IT Futures Foundation 
As the philanthropic arm of CompTIA, the Creating IT Futures Foundation is a 501(c)(3) charity with the mission of helping populations under-represented in the information technology industry and individuals who are lacking in opportunity to prepare for, secure and be successful in IT careers. IT Futures Labs researches, develops, tests and launches innovative non-profit job training programs tailored for the IT sector. Learn more at CreatingITFutures.org.

 


Celebrating 9 years of MegaTV hits

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Mega-TV-Viernes-3-4-15



Celebrating 9 years of MegaTV hits

–MegaTV is catching on with millennial youth in the U.S.
and Puerto Rico with its campaign of “Subele el Volumen a la Mega [Turn Up the Volume on la Mega]” by Jencarlos Canela during the month of celebration

“Subele el volumen a la Mega“, is an exclusive jingle for MegaTV based on the new tune “Bajito” by Jencarlos Canela, featuring KY-Mani Marley and produced by MAFFIO.


MIAMI, March 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — (SBS/MegaTV) — The big day has arrived. MegaTV is celebrating 9 years of history since it became the first TV channel in Miami to broadcast in high definition, in addition to offering its exclusive content nationally via DIRECTV. MegaTV is a dream founded by communications leader Raul Alarcon on March 6, 2006.  Since its beginnings, the famed TV station has featured first-class talent that has given its all day after day to the delight of millions of viewers nationwide.  

From its earliest days, MegaTV has been unwavering in offering high quality content to its viewers, who honor our diverse programming with their viewing loyalty.  MegaTV continues to position itself as the fast-growing young Hispanic network in the United States.

For this occasion, MegaTV has organized a number of events in which it will showcase the new productions that will be premiering in coming months.

“We give you our most sincere thanks for staying with us, and invite you not to miss a single minute of our programming that we have prepared with much love for our faithful audience, and we ask you to keep on giving us the opportunity to make you laugh and cry day in day out,” commented Albert Rodriguez COO of SBS.

Thanks to you, MegaTV is consolidating its position once again as an alternative channel for the millennial in the United States, and it is one of the few that remains unwavering in its commitment to bringing the best to consumers, which has made MEGATV Your Channel! ¡La Mega se Pega! [La Mega is Catching on!]

As part of the celebration, MegaTV, is about to strike again with the release this week of the campaign, “Subele el Volumen a la Mega,” as it says in the new jingle sung by popular young talent Jencarlos Canela. The network’s exclusive jingle has a catchy rhythm, the distinctive signature of all MegaTV campaigns, and can only be seen if you tune into “La Mega.”

This image campaign is yet another score for MegaTV and executive Maria I. Montoya, Vice President for Programming and Creative Services (On Air Promotions), creator of the popular campaign “La Mega se Pega“ “When I heard Jencarlos’ theme song, ‘Bajito,'” she said, “it won me over right away, and I asked for us to create an exclusive version for MegaTV, “Subele el Volumen a La Mega” is an invitation, especially to the millennial generation, to tune into our channel and discover the best option for Hispanic TV in the United States and Puerto Rico.”

The video for the campaign was produced by Montoya’s creative direction and MegaTV‘s On-Air Promotions crew.  It projects a youthful image with a style that is both urban and refined at the same time, unmistakable stamp of the screens of “La Mega,” as the network is commonly known.

The tune “Bajito” that animates the campaign was written by Jencarlos Canela, and is her new single, produced by multi-award winning producer Maffio, with the musical collaboration of singer KY-MANI Marley, daughter of the legendary Bob Marley.

MegaTV, the television division of Spanish Broadcasting System Inc. (SBS) (Nasdaq:SBSA) is proud to present this innovative campaign addressed to the millennial generation in the United States during the network’s month of celebration.

“Subele el Volumen a la Mega” is exclusively available via MegaTV: Channel 22 in Miami, Channel 9.2 Orlando, Channel 55 Houston, TX, Channel 33.1 Fresno, Channel 12 Liberty and Channel 20 Choice in Puerto Rico, Channel 169 of DIRECTV in Puerto Rico. Channel 405 of DIRECTV in the main cities of the United States, Channel 25 in Dallas,TX, Verizon Fios, Channel 466 in Tampa, FL, Verizon Fios, Channel 466 in NY, NJ and Greenwich, CT in Verizon Fios, Channel 473 in Los Angeles, CA, and Channel 3008 of AT&T U-verse in the main cities of the United States.

SHARE AND FOLLOW AT HASHTAG: #MEGATV

On Twitter: @megatvlive

Instagram: @megatvlive

On Twitter: @megatvlive

www.mega.tv

www.lamusica.com

iPhone – Download the app Lamusica

Android – Download the app Lamusica

 

SBS-MEGATV MEDIA AND PRESS CONTACT:

Vladimir Gomez

Big Time Media/SBS-MEGATV

vgomez@bigtimemediapr.com

(786) 510-8841

@VladyGomez

@BigTimeMedia

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/

 


Any Cup, Any Way, Any Day: 7-Eleven® Launches 7Rewards Loyalty Platform on App

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DALLAS, March 9, 2014 /PRNewswire-HISPANIC PR WIRE/ — 7-Eleven, Inc. wants its customers to drink up … because the more often they do, the more FREE coffee, Big Gulp®, Slurpee® and Chillers® drinks they’ll earn. Just launched on the 7-Eleven® mobile app is 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased. 

7-Eleven, Inc. launches 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased through its 7-Eleven mobile app. The program includes 7-Eleven coffee and its other hot beverages, Big Gulp(R), Slurpee(R) and Chillers(R) drinks.

Best of all, 7Rewards counts every 7-Eleven beverage – hot or cold – served in a 7-Eleven cup toward the seventh free. That means any six cups – any size and any drink – whether it’s a large Chillers Iced Coffee or a small Slurpee drink.

“7-Eleven is a beverage destination for millions of Americans, with over 60 percent of our customers including a beverage with each purchase,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “We know that millennials like to have plenty of choices and, hands down, 7Rewards offers more beverage variety than any other rewards program.”

To participate in the new 7Rewards program, customers must use 7-Eleven’s mobile app, available in the iTunes App Store or Google Play, and register as a member. In anticipation of 7Rewards, 7-Eleven updated its app to move the member’s scannable barcode and digital punch card to the home screen for easier use.

Every time a customer purchases a cup, the cashier will scan the barcode in the app, and a “punch” will automatically appear within the app. Each purchase earns a punch that shows up as a star icon in the app. After receiving six punches, or stars, a “You earned a free cup” notification appears in the app. The punchcard process starts over once the free beverage is redeemed. Links to Facebook and Twitter on the app’s home screen let the user tell their friends about their rewards.

“We have customers who come in every morning, like clockwork, for a fresh-brewed cup of 7-Eleven coffee, while others regularly treat themselves to a Slurpee or Big Gulp drink,” Gordon said. “If you come in every day, scan your 7Rewards app barcode, you can get one free drink a week or even more, and that’s our way of saying ‘thanks’ to our customers and letting them get more of what they want at 7-Eleven.”

Coffee was 7-Eleven stores’ first venture into serve-yourself beverages. The retailer was also the first to introduce self-serve soft drink fountains and is the exclusive retailer of the iconic, thirst-quenching Slurpee beverage. 

7 REASONS WHY 7REWARDS IS THE BEST WAY TO EARN FREE DRINKS

  1. Buy 6-Get 7. Only six cups to get one free … not 10, not 12, not 711.
  2. Any cup, any drink. Mix and match your favorite 7-Eleven drinks – all of them. Like Coffee-Slurpee-Big Gulp-Chillers Iced Coffee-Slurpee-Slurpee … 7th drink FREE! Or Coffee-Coffee-Coffee-Coffee-Coffee-Coffee … 7th drink FREE!
  3. Any cup, any size. Mix and match cup sizes too, no restrictions. Like Small-Small-Small-Small-Small-Super Big Gulp … 7th drink FREE!
  4. Every cup counts. Not one per shopping trip or one per day. Coffee in the morning, Big Gulp at lunch, Slurpee after school, a Chiller later on – all count. Buy six cups at once and the next time, it’s free. Heck, bring seven drinks to the register at one time and the seventh one is on the house.
  5. Refills count too. Have a refillable coffee or Slurpee mug? Each refill counts as one punch.
  6. That free drink? Also any cup, any size, any drink. So what if you bought six small Slurpee drinks. That seventh free cup can be an extra-large coffee or the biggest of Big Gulps. And if you have earned a free beverage and check out with both a small cup and a big cup, the free one will be the one with the greatest value.
  7. It’s easy. The 7-Eleven smartphone app does all the work. When the 7-Eleven cashier scans the member’s 7Rewards barcode in the 7-Eleven app for each cup purchased, it tabulates the number of cups toward the free one and notifies when a 7Rewards drink is earned. The number of cups – and 7Rewards – adds up fast. 

About 7-Eleven, Inc. 
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses some 10,500 7-Eleven® stores in North America. Globally, there are more than 55,000 7-Eleven stores in 16 countries. During 2013, 7-Eleven stores generated total worldwide sales close to $84.5 billion. 7-Eleven has been honored by a number of companies, organizations and publications. Recent accolades include: Entrepreneur magazine ranked 7-Eleven as #1 on its 2014 Global Franchise Rankings list and #10 on its “Top 10 Franchises” for 2015, #2 on Franchise Times Top 200 Franchise Companies for 2013; and #3 in Forbes magazine’s 2012 Top 20 Franchises to Start list. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail,” among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine and on GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

7-Eleven, Inc. logo.

Photo – http://photos.prnewswire.com/prnh/20150309/180267

Logo – http://photos.prnewswire.com/prnh/20101208/DA14293LOGO

 


Nominate your Community NOW for a Chance to Win a $25,000 Grant

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Nominate your Community NOW for a Chance to Win a $25,000 Grant

State Farm Neighborhood Assist® Program Supports your Important Hometown Cause


BLOOMINGTON, Ill., March 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Nominations are now being accepted for a contest that gives communities across the United States a chance to win big. State Farm Neighborhood Assist will award 40 communities a $25,000 grant that they will use to help make their hometowns a better place to live. Anyone in the United States can submit a cause now through March 29, 2015. Ultimately, the public will vote to decide which causes receive the grants. For more information on State Farm Neighborhood Assist or to submit a cause, get the free Facebook app at www.statefarm.com/neighborhoodassist.

Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7417331-state-farm-neighborhood-assist/

Foto – http://photos.prnewswire.com/prnh/20150305/179946
Logo – http://photos.prnewswire.com/prnvar/20120803/MM51963LOGO

Key Dates for State Farm Neighborhood Assist:

  • March 9 – March 29     Submit causes, exclusively through Facebook
  • March 30 – May 13      YAB identifies top 200 finalists
  • May 14 – June 3          Vote for causes, exclusively through Facebook
  • June 16                      State Farm announces winners

Returning for its fourth year, State Farm Neighborhood Assist asks individuals to identify causes that would help make their communities safer, stronger and better-educated. Up to 4,000 causes will be able to submit an entry. The State Farm Youth Advisory Board (YAB) will then narrow down the field, using a scoring rubric to identify the top 200 submissions. The public will then have a chance to vote up to 10 times a day on Facebook from May 14 – June 3 for their favorite causes. The 40 causes that receive the most votes will win a $25,000 grant. The nominations and votes will be accepted exclusively through a free Facebook app.

“People are looking for ways to help their communities,” said Kellie Clapper, State Farm Assistant Vice President. “Neighborhood Assist empowers individuals to identify problems in their communities and provides the needed funding to help create a positive impact.”

In the past three years State Farm Neighborhood Assist has given $3 million in grants to support 120 causes. Last year, communities of all sizes rallied their friends and neighbors to support their cause and generated almost 3 million votes. Top vote getters last year ranged from Camp Journey who provides free camp to kids with cancer, to Yummy Bags that helps feed school kids and improve literacy.

“The State Farm Neighborhood Assist grant has been phenomenal. It has allowed us to increase the number of students we can serve food and provide books for our after school-tutoring program. We have been able to increase the number of students we serve from the 15 original, we are now up to 60,” said Pat Mick, Co-Founder of Yummy Bags, a 2014 grant recipient nonprofit that provides weekend meals to school kids. “I don’t have to see the children receive the bags, I don’t even know who the children are. It’s going to make a difference in the life of a child, that’s all I need.”

About State Farm®: 
State Farm and its affiliates are the largest provider of car insurance in the U.S. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve over 82 million policies and accounts – nearly 80 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

About the Youth Advisory Board
The Youth Advisory Board is comprised of 30 students, ages 17-20, from across the United States who serve a two-year term. Their directive is to implement a $5 million-a-year signature service-learning initiative to address issues important to youth and communities. The Board is completely autonomous and youth-driven, and funds projects focused on issues selected by the board that impact youth. It consists of a diverse group of full-time students at high schools and universities. Each member commits about 15 hours a month to the Board and participates in three face-to-face meetings per calendar year. The Board will fund the 40 grants awarded through the State Farm Neighborhood Assist program with a portion of its $5 million funding in 2014. For more information on the Youth Advisory Board, visit www.statefarmyab.com.

 


Back to Kama: Rael supports ‘Right to Return’ for those of African descent

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Back to Kama: Rael supports ‘Right to Return’ for those of African descent


LAS VEGAS, March 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — Several years ago, Rael, spiritual leader of the International Raelian Movement (IRM), inspired the movement “Back to Kama” (the original name for Africa used by its indigenous people) to encourage well-educated, successful and affluent people of all races and religions – especially descendants of slaves – to migrate to Kama and relocate their businesses and operations there, along with transferring knowledge and wealth accumulated in the West.

“The Back to Kama movement is gaining momentum now,” Rael said in a statement released today by the IRM. “However, interested candidates are facing an obstacle that tempers their enthusiasm.”

Describing the obstacle as one that is “of an administrative nature and easy to overcome,” Rael went on to compare the current situation with the one that existed right when the nation of Israel was first created. He pointed out that the Israeli government immediately established ‘The Right to Return,” whereby any Jew, no matter where he or she lived at the time, could immediately receive an Israeli passport and the right to live in Israel.

“The same Right to Return should be instituted by the West African states from which most ancestors of African-Americans came, as well ancestors of those now living in the Caribbean islands and South America,” Rael explained. “African states cannot afford to slow the return [of those with African ancestry] for administrative reasons. Their return, with their wealth and knowledge, is real manna, and it also renders justice for the [enslaved] ancestors.”

In today’s statement, Rael asked all Raelians in Kama to launch a broad campaign that will pressure that continent’s governments to immediately adopt right-of-return laws for all descendants of American and Caribbean slaves.

“It would be justice if those who have accumulated wealth and knowledge in countries that enslaved their ancestors to leave these countries and benefit the countries that were forcibly deprived of this invaluable human capital,” Rael said. “They should even request that the [formerly] enslaving countries issue huge monetary compensation to help them return to Africa.”


Air Europa Enters into an agreement with Seaborne

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Air Europa Enters into an agreement with Seaborne

The codeshare alliance provides daily flights between Madrid and San Juan by passing through Las Americas Airport in Santo Domingo.


MADRID and SAN JUAN, Puerto Rico, March 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Air Europa continues its expansion throughout the Caribbean by connecting its daily flight between Spain and the Dominican Republic with its neighbor, Puerto Rico. The Globalia Group Airline and Seaborne, a Puerto Rican airline, have reached a codeshare agreement to cover the route Santo Domingo – San Juan, Puerto Rico, which will allow for daily flights to and from the islands and, as a result, the connection of both capitals with the Adolfo Suarez Airport in Madrid-Barajas.

This will permit Air Europa passengers to fly to Puerto Rico every day, by making a short stop in Las Americas Airport in Santo Domingo. This route will be added to the two direct flights that Air Europa has been operating between Spain and Puerto Rico since June 2014.

“This agreement represents a step forward in our mission to be the go-to airline in flying to and from Europe, America and the Caribbean,”declared Air Europa’s President, Juan Jose Hidalgo.“And I’m sure that with Seaborne we have found a great partner, due to their impeccable trajectory and incredible punctuality index of over 98%.”

Seaborne is a company with over 20 years of experience in the Caribbean and an excellent security and operational performance history. For the Santo Domingo – San Juan route, it has an available fleet of 8 Saab 340B, Swedish-made aircraft that can carry 34 passengers.

“Seaborne is honored to be selected by Air Europa to provide this service,” said Gary Foss, President and Chief Executive Officer of Seaborne.   “It is a vote of confidence in our team of outstanding professionals that has brought service to 16 airports across the Caribbean.   We want to especially thank the Tourism Company of Puerto Rico for their steadfast support of Seaborne”, he said”.       

Ingrid Rivera Rocafort, Executive Director of the Tourism Company of Puerto Rico, explains: “Efforts to continue positioning Puerto Rico as the main axis of Caribbean air access and increase flight options for our visitors continue to pay fruit. The alliance between airlines Air Europa and Seaborne, respectively leaders in Europe and the Caribbean, not only open new markets for Puerto Rico. They are also an integral part of our campaign to promote the island as a five-star destination and simplify the travel planning process for potential travelers to Puerto Rico. “

The codeshare agreement between Air Europa and Seaborne will take effect March 29.


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