Latest
ANA’s AIMM Teams Up With Nielsen And Media Framework To Launch Long Awaited List...
NEW YORK, Sept. 30, 2021 /PRNewswire-HISPANIC PR WIRE/ -- ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), Nielsen (NYSE: NLSN) and Media Framework announce a collaboration aimed at increasing investments in multicultural and ...
FEMA and Ad Council Release New Latino-Focused PSAs Urging Communities to “Prepare to Protect”
WASHINGTON, Sept. 23, 2021 /PRNewswire-HISPANIC PR WIRE/ -- In recognition of National Preparedness Month and Hispanic Heritage Month (September 15-October 15), FEMA and the Ad Council today released new Ready Campaign PSAs developed ...
DDB Latina Is Named Best Creative Network Of The Year At Crema Ranking
MIAMI, July 30, 2021 /PRNewswire-HISPANIC PR WIRE/ -- DDB Latina has been named Best Network of the Year for the second time in the last eight months according to the Crema Ranking, organized by Adlatina. The publication takes into account ...
The Ad Council, United Way Worldwide and The Rockefeller Foundation Launch New Campaign to...
NEW YORK, July 14, 2021 /PRNewswire-HISPANIC PR WIRE/ -- During a time when America has faced one of the worst economic downturns since the Great Depression, and with ongoing updates to many relief programs, a new national PSA campaign ...
HMC Announces 2021 Winners Of The Strategic Excellence Awards
FAIRFAX, Va., June 10, 2021 /PRNewswire-HISPANIC PR WIRE/ -- With a record number of entries, the Hispanic Marketing Council (HMC) announced the 2021 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors ...
HairClub’s “El Poder del Cabello” Infomercial chosen as one of the 2021 Telly Award...
BOCA RATON, Fla., June 3, 2021 /PRNewswire-HISPANIC PR WIRE/ -- "El Poder del Cabello" ("The Power of Hair") the latest
HMC Hispanic Market Guide Reaffirms Business Imperative Of Hispanic Marketing
FAIRFAX, Va., April 29, 2021 /PRNewswire/ -- Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, ...
Lone Star State Entrepreneurs Named Mosaic Champions for Diversity by American Advertising Federation
Alex and Cathy López Negrete Recognized for a Legacy of Leadership in Diversity and Inclusion
HOUSTON, March 16, 2021 /PRNewswire-HISPANIC PR WIRE/ -- Business leaders Alex and Cathy López Negrete, co-founders of Lopez Negrete Communications ...
Cultural Comfort, Siloes And Stress Impacts Gen Z Trust Circles
FAIRFAX, Va., Feb. 11, 2021 /PRNewswire-HISPANIC PR WIRE/ -- According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), despite a multicultural majority among the under-18 age segment, most non-Hispanic white ...
ddm marketing + communications Publishes Whitepaper On Integrating Media And Content Strategies
GRAND RAPIDS, Mich., Jan. 23, 2021 /PRNewswire-HISPANIC PR WIRE/ -- For advertisers, content marketing and media placement are becoming increasingly intertwined.
Every year, marketers are...
Culture Is King For SVOD & Social Media
FAIRFAX, Va. , Dec. 15, 2020 /PRNewswire-HISPANIC PR WIRE/ -- According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), subscription video on demand (SVOD) users ages 13 to 49 have become more ...
New Christmas Stamp, Our Lady of Guápulo, Now Available
WASHINGTON, Oct. 20, 2020 /PRNewswire-HISPANIC PR WIRE/ -- The U.S. Postal Service issued the Our Lady of Guápulo stamp today. This Forever stamp was dedicated in a virtual ceremony and is now being sold at Post Office locations nationwide and ...
10 years in the making, DMH Americas agency reaches major milestone
MIAMI, Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ -- This Hispanic Heritage Month, DMH Americas is celebrating its 10-year anniversary and announced the expansion of its services and teams.
DMH is an integrated marketing and communications...
Latinarrific Announces Marketing Partnership With Dow Jones, Publisher Of The Wall Street Journal
NEW YORK, Sept. 30, 2020 /PRNewswire-HISPANIC PR WIRE/ -- Latinarrific Company Inc. has entered into a prestigious marketing partnership with Dow Jones, publisher of The Wall Street Journal. The initial goal is to promote influential events ...
New Getty Images research shows that 8 in 10 people expect companies to be...
Pioneer of visual trend methodology, Getty Images reveals new insights from its second global survey, with over 5,000 consumers across 26 countries and in 13 languages surveyed
NEW YORK, Aug. 17, 2020 /PRNewswire-HISPANIC PR WIRE/ -- Nearly ...
Makita Factory Service Centers Remain Ready To Serve With New Repair Options
LA MIRADA, California, April 13, 2020 /PRNewswire-HISPANIC PR WIRE/ -- Makita U.S.A., Inc., the innovation leader in power tools, outdoor power equipment, pneumatics and accessories, is immediately initiating temporary free labor and free ...
CMC Releases 2020 Hispanic Market Guide Providing Research on Multicultural Majority and Comprehensive List...
Release Comes as Brands Look to Build and Rebuild with Cultural Insights
FAIRFAX, Virginia, April 7, 2020 /PRNewswire-HISPANIC PR WIRE/ -- As brands look to build and rebuild, they will need to look for growth opportunities within the ...
Hispanic Public Relations Association (HPRA) Miami Chapter Announces 2020 Board of Directors
MIAMI, March 5, 2020 /PRNewswire-HISPANIC PR WIRE/ -- The Hispanic Public Relations Association (HPRA) Miami chapter is proud to announce its Board of Directors for 2020. Now in its sixth year, the HPRA Miami chapter counts with a board of 12 ...
CMC Honors Nestlé with the 2020 Marketer of the Year Award
FAIRFAX, Va., March 3, 2020 /PRNewswire-HISPANIC PR WIRE/ -- The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced today that Nestlé USA is the winner of the 2020 CMC Marketer of the Year Award. Nestlé joins a ...
Tecate Strengthens Commitment To Its Mexican-American Roots With Launch Of ‘Mexico Is In Us’...
LOS ANGELES, Feb. 21, 2020 /PRNewswire-HISPANIC PR WIRE/ -- Known as Mexico's most authentic beer, Tecate today announced the launch of its new 'Mexico is in Us' campaign, centered on the belief that whenever you feel Mexican, there is Mexico. ...
Carlos Esquivel’s New Book Higinio El Soñador, A Touching Memoir Filled With Heartwarming Memories...
MCKINNEY, Texas, Feb. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ -- The book Higinio el Soñador was created by Carlos Esquivel, an author from Mexico City with a passion for fine arts.
<img id="prnejpg4857left" title=" " ...
HOLA! USA Shifts Strategy To Focus On Digital & Social Platforms And Maximize Its...
NEW YORK, Jan. 22, 2020 /PRNewswire-HISPANIC PR WIRE/ -- HOLA! USA is ceasing print operations effective immediately to pivot its efforts, expertise and resources entirely on reaching affluent U.S. Latinas where they are – in the digital and ...
HPRA Los Angeles Announces New 2020 Board With Representatives From Politics, Entertainment And Corporate...
LOS ANGELES, Jan. 16, 2020 /PRNewswire-HISPANIC PR WIRE/ -- Experiencing a resurgence in activity, the Hispanic Public Relations Association-Los Angeles Chapter (HPRA-LA) announced today its 2020 Board of Directors and executive leadership ...
alma to check in as Marriott International Caribbean & Latin America’s new social agency...
The agency will lead the travel company's Caribbean and Latin American social media efforts
MIAMI, Jan. 7, 2020 /PRNewswire-HISPANIC PR WIRE/ -- alma today announced that Marriott International has appointed them as its social media agency ...
Data Analysis, Brand Lift, and Influencer Marketing: Topics to Be Discussed at PortadaLA 2020
NEW YORK, Dec. 2, 2019 /PRNewswire-HISPANIC PR WIRE/ -- Portada has announced that the brand marketers in Portada's Council System have voted for the topics to be discussed during <a target="_blank"...
