WOODLAND HILLS, California, March 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — NIOXIN®, the #1 Globally Selling Salon Brand for Thicker, Fuller-Looking Hair, today announced actress, singer and author Naya Rivera as the brand’s new Celebrity Ambassador. Together, NIOXIN and Rivera will help give a voice to the 75% of Americans who are worried about losing their hair* and the 46% of Americans who think there is nothing they can do to prevent their hair from thinning. NIOXIN encourages and empowers men and women to talk openly about thinning hair, and Rivera will lead the charge in helping normalize this otherwise taboo and embarrassing subject.
Speaking to the 59% of women who do not know that giving birth can cause hair loss, Rivera will also help educate consumers, specifically new mothers. As a new mom herself, Rivera knows firsthand about the struggles of postpartum hair loss and the effect it can have on a woman, both physically and emotionally. Rivera’s confidence and honesty inspire women around the world to embrace their struggles and view them as an opportunity to take action, by simply talking with family and friends or consulting with a stylist.
“I am so thrilled to join the NIOXIN team as their Celebrity Brand Ambassador! Thinning hair has been misrepresented for so long and I think it’s about time we elevate the conversation. I’m excited to really help people – whether there’s a new mom out there who doesn’t understand why her hair has changed or started to thin, or a woman who is constantly dealing with dry scalp (like I was) – there is a solution,” says Rivera.
NIOXIN continues to pave the way forward for those seeking a solution to thicker, fuller-looking hair. To find the nearest NIOXIN salon, visit: www.nioxin.com and to see upcoming content of Rivera, follow NIOXIN on Facebook, Twitter and Instagram. #FullHairFullLife
About Coty Inc.
We celebrate and liberate the diversity of your beauty. Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrances, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as Cover Girl, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional and OPI. Coty has over 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize our impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
About Naya Rivera
Naya Rivera is an American actress, singer, and author most widely recognized for her work as Santana Lopez on Fox’s award-winning musical comedy GLEE. Rivera’s character was known for maintaining her snarky, bad girl cheerleader persona throughout the series. With this role, Rivera gained critical acclaim for portraying one of the first characters on network television to explore her sexual orientation. Rivera’s talent as a singer and actor led her to tour with GLEE LIVE across the nation, which was then released as GLEE: THE 3D CONCERT MOVIE in 2011. Earlier this year Rivera starred in Sony Crackle’s MAD FAMILIES, a comedic feature film from Fred Wolf and David Spade, which also starred Charlie Sheen and Leah Remini.
In 2016, Rivera released her funny and deeply personal memoir SORRY NOT SORRY: DREAMS, MISTAKES, AND GROWING UP. The book recounts her successes and missteps, urging young women to pursue their dreams and to refuse to let past mistakes define them.
At age four, Rivera burst into the acting scene in Eddie Murphy’s sitcom THE ROYAL FAMILY opposite Redd Foxx on CBS. She then appeared in THE FRESH PRINCE OF BEL-AIR starring Will Smith; opposite the lovable ultra-nerd Steve Urkel character on FAMILY MATTERS; recurring on THE BERNIE MAC SHOW; and in DEVIOUS MAIDS produced by Eva Longoria.
Rivera lives in Los Angeles with her son Josey.
*KRC Research conducted the NIOXIN survey via an online survey of a total of 1,000 US adults ages 18+ with an oversample of up to 300 new moms in June 2016.
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