No Sass, No Splash — Using Household Bleach Just Got A Whole...

No Sass, No Splash — Using Household Bleach Just Got A Whole Lot Better!


HOUSTON, April 18, 2017 /PRNewswire-HISPANIC PR WIRE/ — CLORALEN®, a leader in bleach, multi-purpose cleaners and laundry boosters, announces the launch of CLORALEN® Platinum™ Bleach Liquid Gel. This revolutionary product offers a thick gel formula that eliminates the #1 worry that users of bleach have—splashing it.

“We conducted extensive research with consumers and learned that homemakers have an out of control feeling when using bleach,” says Andres Supelano, Brand Manager for CLORALEN®. We took this challenge seriously and are excited to bring consumers the first new form of liquid bleach in decades—a gel. The CLORALEN® Platinum™ Bleach Liquid Gel now gives users a sense of total cleaning control. It combines a Splash-Free™ formula with a safe pour spout and Easy-Grip™ handle. Consumers now have the power to deep clean, deodorize and whiten without worries.”

The advantages of CLORALEN® Platinum™:

  • A Splash-Free formula—avoids damage to clothing from unintended splashing
  • 50% more stain removal—deep cleans with a thicker, higher performing formula*
  • 3X more controlled pour—innovative high viscosity gel**
  • Easy-Grip handle—ergonomically designed for efficiency and comfort
  • Safe pour spout—offers pouring and measuring control when dispensing
  • Lightly scented—no strong chemical odor
  • Washing machine safe—can be used in all machines

Consumers can find CLORALEN® Platinum™ at select Walmart stores and other national retailers. Visit online Store Locator for all retailers.  

The CLORALEN® family of products have faithfully served consumers to better clean household surfaces, bathrooms and laundry. Flagship products include: 3-in-1 Power Bleach, Stain Remover & Color Protection, Bathroom Cleaner with Bleach and Multipurpose Cleaner with Bleach. Color safe bleach, chlorine bleach and bleach cleaners help kill germs and makes cleaning go easier and faster. Products come in a variety of scents that refresh and aromatize.

About AlEn USA

AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas.  Its portfolio of brands include CLORALEN®, ENSUEÑO®, PINALEN®, PINOL®, FLASH®, Xtra-Pine ®, Pine-o-Pine®. AlEn’s strong manufacturing base comprises multiple products: bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources for the benefit of present and future generations.

*Versus using only liquid detergent in HE washers
**Versus thick bleach leading brand

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No Sass, No Splash — Using Household Bleach Just Got A Whole Lot Better!