ATLANTA, Aug. 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — New hair care brand by made beautiful launches to offer hair care for all textures and confidence through beauty rituals. Many women experience beauty pressures and hair care is a preferred product that makes them feel beautiful. The brand’s no sulfates and no parabens product lines infuse pure, natural ingredients with love and courage. by made beautiful allows women to feel confident about their hair health and brings out inner beauty.
true is the first line, a blend of softening yet lightweight shea butter, nourishing and restorative honey, growth stimulating and protectant coconut, and manageability improving and frizz reducing mango. This range addresses the most common concerns for every hair type – straight 1B/C, wavy 2C, curly 3A/B, curly coily 3C, and coily 4B/C.
The CEO of Made Beautiful, LLC said, “We have an innate passion for helping others reach their fullest potential. We believe everyone is made unique, made confident, made beautiful.”
To encourage women to share their pride, uniqueness, and powerfully express their beauty, creativity and confidence, there is a #mytruestoryvideo Instagram contest with tagged posts that finish the statement “I remain true by […]” ow.ly/2buNKv
Aside from the contest, the confidence campaign also includes programming sponsorship of women’s social empowerment through theatrical expression. “Girl Be Heard is delighted to launch a new partnership with by made beautiful to support their commitment to celebrate each woman’s unique beauty,” said Girl Be Heard Executive Director and CEO, Jessica Greer Morris.
The by made beautiful brand and its first line true will launch in Sally Beauty Supply and sallybeauty.com September 1, 2015. Other ranges will be introduced in 2016.
About by made beautiful
by made beautiful offers hair care for all textures infused with pure, natural ingredients, love and courage without sulfates or parabens allowing women to feel confident about hair health and beauty rituals which bring out inner beauty. The ranges include shampoos, conditioners, treatments and styling products to cleanse, clarify, condition, nourish, strengthen, hydrate, moisturize, detangle, define, defrizz, restore and repair.
About Girl Be Heard
Girl Be Heard is a non-profit theatre company that brings global issues affecting girls center stage by empowering young women to tell their stories.