NEW YORK, Sept. 5, 2014 /PRNewswire-HISPANIC PR WIRE/ — OEM Commissioner Joseph J. Esposito and Federal Emergency Management Agency (FEMA) Administrator Craig Fugate kicked off National Preparedness Month today in Manhattan’s Herald Square.  While volunteers distributed Ready New York guides and shared preparedness information, Commissioner Esposito and Administrator Fugate launched a new public service advertising (PSA) campaign encouraging New York families to create an emergency plan. The campaign, created pro bono by New York-based advertising agency Deutsch Inc. in partnership with the Ad Council, includes English and Spanish-language localized TV and radio PSAs. The PSAs were distributed to media outlets throughout the New York City area and will run in donated time and space. Through these PSAs, families are faced with the harsh reality of what can happen when you don’t have an emergency plan in place before a disaster or emergency strikes. The PSAs direct audiences to call 311 or visit www.nyc.gov/readyny for preparedness resources, including 11 Ready New York emergency preparedness guides in 13 languages.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/Spanish/7314952-oem-fema-ad-council-septiembre-mes-nacional-para-la-preparacion-cuidad-de-nueva-york/

In addition to today’s National Preparedness Month kick-off in Herald Square, volunteers are stationed at four other sites throughout the five boroughs. More than 300 volunteers will hand out materials from 6 AM to 6 PM in Herald Square and in the following locations:

• Bronx: Fordham Plaza
• Brooklyn: Borough Hall
• Queens: Jamaica Center
• Staten Island: Staten Island Ferry Terminal

For more information about National Preparedness Month events and how you can prepare yourself and your family for emergencies, visit NYC.gov/NPM.

New York City Office of Emergency Management
The New York City Office of Emergency Management (OEM) plans and prepares for emergencies, educates the public about preparedness, coordinates emergency response and recovery, and collects and disseminates emergency information. To accomplish this mission, OEM maintains a disciplined unit of emergency management personnel, including responders, planners, watch commanders, and administrative and support staff, to identify and respond to various hazards. Residents can stay in touch with OEM via Facebook, Twitter, Instagram, and the agency’s website, nyc.gov/oem. New Yorkers can also sign up for Notify NYC, the City’s free source for emergency information, by calling 311 or visiting www.NYC.gov/notifynyc.

The Ad Council
The Ad Council (http://www.adcouncil.org/) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

Deutsch Inc.
Deutsch Inc. (www.deutschinc.com) is a group of hardworking, independent-minded, passionate problem solvers with an insatiable culture that like to build brands and make businesses grow through creativity. A full-service, integrated advertising and digital agency headquartered in New York City, Deutsch crafts a best-in-class array of marketing programs and works with clients, including Johnson & Johnson, PNC Bank, Jagermeister, Microsoft, DIRECTV and Novartis Worldwide.