Oliver Retreads and the Michelin Family of Tires Offered at a New...

Oliver Retreads and the Michelin Family of Tires Offered at a New El Paso Facility

Border Recapping to provide retread products and new-tire sales for the Southwest region


GREENVILLE, South Carolina, May 10, 2016 /PRNewswire-HISPANIC PR WIRE/ — Michelin Americas Truck Tires, a division of Michelin North America, Inc., announced today the opening of the newest Oliver Rubber retread facility, Border Recapping, in El Paso, Texas. Operating under the Border International umbrella of companies, Border Recapping will increase Oliver Rubber’s capacity to service the Southwest market with the brand’s high-quality retreading and related services. In addition to Oliver retread products, the 32,000 square-foot facility will also offer new commercial-truck tire sales from the Michelin-family tire portfolio, including Michelin, BFGoodrich and Uniroyal brands.  

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“Border Recapping/Border International has a clear commitment to fleet service and has strategically located this facility in the Southwest,” said Ralph Dimenna, chief operating officer for Michelin Americas Truck Tires Division. “Both companies highly value innovation, technology and service which are paramount to the customer.”

Border International is a full-service truck, trailer, parts, service, body shop and leasing dealership. Border Recapping will employ seven technicians.

“Strategically opening Border Recapping next to our Border International dealership will create a one-stop solution for our customers needing new tires or retreads in addition to the service, parts and equipment we already provide,” said Charlie Cogdill, general manager, Border Recapping. “Creating synergies that benefit our customers is a cornerstone of the Border International philosophy.”

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,650 and operates 20 major manufacturing plants. To learn more about truck tires and services, visit www.michelintruck.com.

Headquartered in Greenville, S.C., Oliver Rubber (www.oliverrubber.com) employs over 450 professionals in the design, chemistry, mixing, extrusion and pressing processes.  Oliver Rubber is one of the leading providers of quality tread rubber products, services, manufacturing equipment and systems for the North American retreading industry and operates two manufacturing plants in the U.S.  Oliver Rubber is a wholly-owned subsidiary of Michelin North America, which acquired the company in 2007.

Celebrating its 20th anniversary, Border International has locations in El Paso, Texas; Las Cruces, N.M.; and Tucson, Ariz. A leader in the trucking industry throughout the Southwest region, Border International maintains a firm commitment to customers. With a staff of 190 employees, Border International offers new and pre-owned truck and trailer sales, service, leasing, and financing.

Oliver Retreads and the Michelin Family of Tires Offered at a New El Paso Facility