PEOPLE en Espanol Partners With Leading Global Brands To Preview Hispanic Heritage Month At The 3rd Annual Festival PEOPLE en Espanol
World’s Top Marketers, Media Enterprises And Community Partners Including Disney, Coca-Cola, Jeep, COVERGIRL, HBO Latino And More Create Engaging, Family-Friendly Cultural Experiences For Festival Attendees
Labor Day Weekend August 30 & 31 San Antonio, TX
NEW YORK, Aug. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — The 3rd annual Festival PEOPLE en Espanol will preview Hispanic Heritage Month this Labor Day weekend with a unique offering of engaging, family-friendly cultural experiences in collaboration with the world’s most influential brands, including Disney, Coca-Cola, Jeep, COVERGIRL, HBO Latino and more. Festival PEOPLE en Espanol is taking over the Henry B. Gonzalez Convention Center on August 30-31 in San Antonio, TX with more celebrity access, empowering conversations, free giveaways, authentic cuisine and exclusive screenings of the latest television shows, telenovelas and movies.
“Working collaboratively with our partners, we have expanded the free daytime experience to feature twice as many celebrities, double the amount of meet & greets and nearly double the number of performers as compared to last year’s Festival,” said PEOPLE en Espanol Publisher Monique Manso. “The broad array of partner activations is a powerful complement to our curated-content and the perfect way to kick off Hispanic Heritage Month!”
Highlights of sponsored events and initiatives include:
- Discover all the ways your family can enjoy Disney!
- Strike a pose with fun Walt Disney World landmarks and share #DisneyFamilia. Snap a photo with Baymax from the new movie Big Hero 6.
- Sing and dance along with Disney Junior’s Sofia the First and discover the power of doing good.
- Show us your moves with ESPN DEPORTES sports challenge and TRYathlon; part of Disney Magic of Healthy Living, hosted by Radio Disney.
- Enter to win $1,000 Disney Gift Card*
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- Celebrate your heritage and capture your #MomentosCoke on camera while enjoying ice-cold Coca-Cola beverages, music and moments of togetherness.
- Participate in fun-filled activities for the entire family and enjoy surprise live Latin music performances throughout the day.
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- Jeep brand introduces the all-new 2014 Altitude Editions with a summer celebration! Join us in celebrating the Official Vehicles of Summer with karaoke, soccer, prizes & more!
- Join the Jeep brand for a Summer Celebration introducing the all-new 2014 Altitude Editions! Sing karaoke, test your soccer skills, visit our selfie station & win prizes!
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- Get Red Carpet Ready with COVERGIRL’s new #instaGLAM collection. Free samples and mini-makeovers! Snap your red carpet Instagram photos, and don’t forget to add #covergirl
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- H-E-B Primo Picks are the best of what’s in-store. Stop by our booth for a free sample and visit your neighborhood H-E-B for more products.
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- Stop by the Strayer University booth to meet with a Personal Success Coach, take & share photos, write on our graffiti wall & much more! #InThisTogether
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SAN ANTONIO CONVENTION AND VISITORS BUREAU
- Visit the San Antonio booth for fun photo ops with the Spurs Coyote, and more, as well as a chance to win tickets to attractions.
- There is always something amazing happening in San Antonio. Enjoy Festival PEOPLE en Espanol and go to VisitSanAntonio.com to plan your next getaway here.
CLICK HERE FOR SCHEDULE
BACK BY POPULAR DEMAND…
Get your tickets for a first look at the Festival PEOPLE en Espanol Entertainment Preview with a sneak peek of the hottest movies and episodes from your favorite television shows at the Screening Room. Enjoy front row access to your favorite celebrities up close and personal.
ABC
- Join us for a special screening of ABC’s new comedy series, Cristela, starring breakout comedian Cristela Alonzo. Premieres, Friday, October 10th 8:30/7:30c on ABC.
AZTECA
- Come meet Edith Gonzalez and enjoy an exclusive sneak peek of her new telenovela, Las Bravo.
HBO LATINO
- HBO Latino invites you to the screening of Habla Men on August 30th and 31st. Don’t miss your chance to meet Blue Demon Jr., Rosie Castro and win cool gifts!
DISNEY STUDIO
- From the creators of “Frozen” and “Wreck-It-Ralph” comes Disney’s Big Hero 6. Meet Baymax and share your photos using #MeetBaymax.
In addition to the daytime activities, San Antonio’s Lila Cockrell Theater will be transformed on Saturday night, August 30, for the Chicas Poderosas concert powered by Disney, headlined by two of today’s hottest young performers, Zendaya and Becky G. Concert tickets start at $25, available via Ticketmaster.
For the latest updates about Festival PEOPLE en Espanol, join the conversation: peopleenespanol.com/festival, Twitter, Facebook, #festivalpeople.
The 2014 Festival PEOPLE en Espanol is powered by Disney. Additional sponsors include major sponsors Coca-Cola and Jeep; official sponsors COVERGIRL, HEB, and Strayer University; host sponsors the City of San Antonio and the San Antonio Convention and Visitors Bureau; screening partners ABC, Azteca, HBO Latino and Walt Disney Film Studios; partners AARP, St. Jude and Center for Disease Control; media partners CNN, MusicChoice and Telemundo.
About Festival PEOPLE en Espanol:
PEOPLE en Espanol’s annual Festival aims to entertain, inspire and unite Hispanic families around an unparalleled celebration of culture. Festival PEOPLE en Espanol has become one of the year’s most-anticipated celebrations of Hispanic culture featuring today’s hottest celebrities, expert panels and family-fun activities over Labor Day weekend. FESTIVAL began in 2007 (originally titled Fiesta!) as a concert and family event in New York City’s Central Park. In 2012, FESTIVAL was recast as a two-day event and relocated to San Antonio, Texas during Labor Day weekend — attracting more than 30,000 and 40,000 attendees in 2012 and 2013 respectively.
About PEOPLE en Espanol:
PEOPLE en Espanol was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Espanol reaches an audience of 6.9 million every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Espanol delivers original editorial content that captures the values, contributions and impact of today’s Hispanics in the U.S. The brand’s social media footprint includes over a 1,000,000 followers on Twitter and over 2.9 million fans on Facebook. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.PEOPLEEnEspanol.com.
About Time Inc.:
Time Inc. is one of the largest branded media companies in the world reaching more than 130 million Americans each month across multiple platforms. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, REAL SIMPLE, Wallpaper, Travel + Leisure and Food & Wine, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’S Sportsman of the Year, the Food & Wine Classic in Aspen and the ESSENCE Festival.
CONTACTS:
Dana Baxter, ESSENCE
+1-212-522-1634
[email protected]
Lisa Andrade, inHouse Public Relations
[email protected]
