OAKLAND, Calif., Dec. 2, 2014 /PRNewswire-HISPANIC PR WIRE/ — Women face a lot, and let’s be honest, sometimes life can stink. But women have a lot of strength, too, and with help from each other, they find a way to rise above it.  Today, the makers of Pine-Sol® Brand Cleaners announced the second year of their “Women Rise Above it” campaign, highlighting the power of women to help each other rise above the “stink” and transform each other’s lives.  In partnership with Women Empowered, a nonprofit based in Los Angeles that connects, educates and supports women of all ages and backgrounds, Pine-Sol is launching a free, online peer-to-peer mentorship database available on womenriseaboveit.com that will match women across the country to inspire and help each other. 

To help launch the campaign, Pine-Sol has once again partnered with Oscar-nominated actress and activist Rosie Perez, who is inviting women to participate and make a powerful difference to others.

“I was honored to be part of last year’s program and very excited to see the evolution of this campaign that is taking active steps to make a difference in women’s lives,” said Rosie Perez.  “I know first-hand what a difference even a few encouraging words can make so I’m happy to be part of this wonderful initiative.”

Becoming a Mentor/Mentee
The mentorship program consists of an online peer-to-peer platform through which women over 18 across the country can sign up to bring their experiences, knowledge and counsel, professional or otherwise, to other women.  The database will be managed by Women Empowered, experts in facilitating female mentorship.  Upon signing up, participants can choose to be a mentor or a mentee after providing a few personal details. 

“Last year, Pine-Sol asked women to tell us how they had overcome adversity in their lives.  We were so inspired by the stories that we wanted to take things a step further and give our consumers a place to share their strength with others,” said Sacha Connor, Associate Director for Pine-Sol.  “Pine-Sol has seen first-hand the power of women to inspire transformation, whether it’s something simple like beautifying a home or major like obtaining a degree while working full time or thriving despite illness.  We’re excited to help women come together to help each other.”

Celebrating Your Mentor on Instagram
Pine-Sol wants consumers to join the celebration by recognizing someone who has inspired and helped them along the way for a chance to win $5,000.  From now through February 21, 2015 post a photo of yourself holding a sign with the first name of your mentor on Instagram mentioning @pinesol and the hashtag: #WomenRiseAboveIt in the caption to be automatically entered into the online sweepstakes.  See official rules for details.

Diane Amos, the famed Pine-Sol lady, has also been enlisted to encourage women to participate, honoring her own mentor via Instagram on the program website and sharing her thoughts on the importance of mentorship.

For more information on the ‘Women Rise Above It’ program, please visit WomenRiseAboveIt.com.

The Clorox Company

The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with about 7,700 employees worldwide and fiscal year 2014 sales of $5.5 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® and KC Masterpiece® dressings and sauces; Brita® water-filtration products and Burt’s Bees® natural personal care products. The company also markets brands for professional services, including Clorox Healthcare®, HealthLink®, Aplicare® and Dispatch® infection control products for the healthcare industry. More than 80 percent of the company’s brands hold the No. 1 or No. 2 market share positions in their categories. Clorox’s commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2014, The Clorox Company and The Clorox Company Foundation contributed more than $16 million in combined cash grants, product donations, cause marketing and employee volunteerism. For more information, visit TheCloroxCompany.com.