NEW YORK, Nov. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — Portada, the leading Source on cross-cultural marketing, www.portada-online.com has published the 2017 Online Video Marketing Guide. The Guide provides intelligence, forecasts and dissects key trends as seen by major brand marketing, agency and media executives who are shaping the video marketing space.
The Guide can be downloaded here (FREE)
https://www.portada-online.com/2016/10/31/2017-online-video-marketing-guide/
“Video has become a crucial marketing and advertising tool and Portada’s 2017 Video Marketing Guide is one more example of how Portada and its partners are providing editorial thought leadership to drive the Marketing, Tech and Media sector forward,” says Marcos Baer, Publisher of Portada.
ONLINE VIDEO FORUM at PortadaLat 2017
Video marketing will be a key content track at the 9th Annual Edition of PortadaLat, the prime event for marketers and tech executives targeting Latin consumers throughout the Americas, on June 7-8, 2017 in Miami. (https://www.portada-online.com/events/portadalat/).
BRAND AND AGENCY EXECS CONTRIBUTING TO PORTADA’S 2017 ONLINE VIDEO MARKETING GUIDE
Claudia Moreno-Escobar, Senior Manager for Multicultural Strategy, Kellogg
Edwin Hincapie, Multicultural Marketing Manager, Heineken
Ed Carias, Senior Brand Manager, North America Region, El Jimador Tequila
Javier Delgado Granados, Group Director Multicultural, Coca Cola
Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post
Karina Dobarro, VP Managing Director of Multicultural Brand Strategy, Horizon Media
Janina Delloca-Pawlowski, Brand Manager Multicultural Marketing, Dunkin’ Brands
Marla Skiko, EVP, Director of Digital & Data Solutions, Publicis Media
Jennifer Weiss, VP, Connections Director, MediaVest
Sergio Barrientos, Chief Strategy Officer, M8 (Miami, U.S.)
Maria Carrasquillo, Senior Marketing Manager- Latin America, Jarden Consumer/Sunbeam-Oster, (Miami, U.S.)
Humberto Cruz, Head of Socialyse (Miami, U.S.)
Jorge Rocha, Digital Lead-Latin America, Publicis (Miami, U.S.)
Andrés Mociulsky, Head of Programmatic Buying, Havas Media (Buenos Aires, Argentina)
Gerardo Arce, Director General, Havas Entertainment (Buenos Aires, Argentina)
Rosanna Saenz, Digital Director, Mindshare Latin America, Mexico City
Luiz Schmidt, Head of Marketing, Latin America & Caribbean, Brown Forman (Miami)
Mauricio Pallares Coello, Director Corporate Marketing, BBVA Bancomer (México D.F.)
Martha Gonzalez Gorgonio, e-Marketing Leader, Consumer Health Care LaTAm, 3M (México D.F.)
José Luis Pérez, Performance Marketing Manager, Volaris (México, D.F.)
Luis Fernando Preciado, E-Commerce Manager, México, Nestlé (México D.F.)
Emilio Trabulse, Director of Marketing, Grupo Martí (México D.F.)
KEY TOPICS OF PORTADA’S 2017 VIDEO MARKETING GUIDE
– Are marketers ready to increase online video ad expenditures?
– Video ad forecasts plus key stats
– Video audience development: How The Washington Post learned from its mistakes
– Video ad buyers speak out on opportunities and challenges
– Sports: The allure of User Generated Video Content
– Vloggers: Brands use talent south of the border
– Latin America: What key players say
– A look at Netflix’s Latin American video advertising
PREMIUM SPONSORS OF PORTADA’S 2017 VIDEO MARKETING GUIDE
Admetricks (www.admetricks.com)
Azteca America (www.aztecaamerica.com)
Brand Networks (https://bn.co)
CNN en Español (www.cnnespanol.com)
JUGOtv (http://jugo.tv)
LatinOn (http://latinon.us)
La Voz Media Group (http://lavozmediagroup.com)
Mundial Sports Network (www.mundialsportsnetwork.com)
Motivate (http://motivateroi.com)
NGL Media Group (www.nglmedia.com)
SlingTV Latino (www.sling.com/latino)
Taboola (www.taboola.com)
Zoomin.TV (www.zoomin.tv)
Sponsor Opportunities
For information on Portada special guides, events and content marketing programs, contact Bob Oliva, Business Development Director at 305-546-1515, [email protected].
Contact Information:
Kelley Eberhardt
Director of Sales and Marketing at Portada
[email protected]
