NEW YORK, Aug. 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — Gonzalo del Fa, President, GroupM Multicultural, Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go, Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s, Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands and Kymber Umana, Hispanic Marketing Manager, Sprint will be the judges of the Multicultural Marketing and Digital Innovation Awards to be announced during the 10^th Annual Hispanic Advertising and Media Conference in New York City on Sept. 15 coproduced between Portada and MediaPost.

Logo – http://photos.prnewswire.com/prnh/20160808/396352LOGO
Logo – http://photos.prnewswire.com/prnh/20160808/396357LOGO
Video – https://www.youtube.com/watch?v=7gsJhrAKieg
Video – https://www.youtube.com/watch?v=g8HShTZNWj4

Nominations are open until Wednesday August 10. Nominate here:
https://www.portada-online.com/events/hispanic-conference/#Awards

After the nomination period Portada’s and MediaPost’s audience of thousands of marketing and advertising professionals will vote for the three finalists in each of the 12 categories at https://www.portada-online.com/events/hispanic-conference/#Awards. The three finalists will be announced on August 29 and then the above cited high-ranking executives will choose each of the winners.

Winners to be announced at the Award Ceremony on Sept. 15 at the 10^th Annual Hispanic Advertising and Media Conference in New York City’s Yotel.
Register here at early bird rate (until August 10): https://www.portada-online.com/events/hispanic-conference/#Register

Multicultural is the New Mainstream! New award categories and descriptions reflect these exciting times. So MediaPost and Portada are adding a new Total Market Campaign category and have added this phrase to the description of most of the campaigns, “general audiences and include market campaigns that were led by insights on multicultural Hispanic elements” (e.g. music, expressions, scenery etc.)

In celebration of these digital and programmatic the Programatico Lopez Digital Innovator Award, the Top Digital Audio Campaign – presented by Audio.Ad and the Top Online Video Campaign as well as the Top Content Provider (targeted towards content marketing firms and audiovisual studios) are being added.

And the “Conquistador” – Top Media Professional of the Year Award is another new Award Category, because let’s face it, to be a successful media professional in these times requires the leadership and shrewdness of a Spanish Conqueror (Conquistador).

Below is the full list of 2016 Award categories:

1. Top Marketer to Hispanic Audiences
2. Total Market Campaign
3. Top Sports Campaign
4. Top Digital Audio Campaign – Presented by Audio.ad
5. Top Media Property Targeting Hispanic Audiences
6. Top Content Provider to Hispanic Audiences
7. “Programatico Lopez” Digital Innovator Award
8. Top Hispanic Digital Advertising Campaign
9. Top Integrated Hispanic Campaign
10. Top Mobile Campaign
11. “Conquistador” – Top Media Professional Of The Year
12. Top Online Video Campaign
13. 2016 Grand Winner (Most Voted Nominee of all Categories)

#Portada16 Award Timeline!

July 18 – August 10: Nomination Period
Nominations for the 12 categories are open for submission until August 10th. For assistance with any questions or comments about submissions, please email: [email protected]

August 15-August 26: Voting Period

August 29: Finalists are announced
Finalists are the top 3 most voted nominees per category. Over the next week Portada’s Editorial Board Members will cast the final votes to determine the 2016 winners.

Portada’s 2016 Editorial Board Members are:

• Gonzalo del Fa, President, GroupM, Multicultural
• Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go
• Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s
• Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands
• Kymber Umana, Hispanic Marketing Manager, Sprint

September 15: Award Ceremony at #Portada16
Winners will be announced at the 10th Annual Hispanic Advertising and Media Conference Award Ceremony on September 15, 2016. Stay tuned and follow #Portada16 for updates! This year we are co-producing the event with MediaPost! For even more amplification, networking opps and path breaking content! The 10^th Annual Hispanic Advertising and Media Conference is preceded by the Hispanic Sports Marketing Forum on Sept. 14 (https://www.portada-online.com/events/hispanic-forum/).

Check out Video Highlights of the the 2015 Edition 9^th Annual Hispanic  Advertising and Media Conference: https://www.youtube.com/watch?v=g8HShTZNWj4

Plus video highlights from the 2015 Hispanic Sports Marketing  Forum: https://www.youtube.com/watch?v=7gsJhrAKieg

Already Confirmed Sponsors of #Portada16:

Roof-Top Party Sponsor    
Batanga Media (www.batangamedia.com)

Platinum Sponsor
MaxPoint (www.maxpoint.com)

Gold Sponsor
Taboola (www.taboola.com)
Hola (http://us.hola.com)

Bronze Sponsor
Audio.ad (www.audio.ad)
Zoomin.TV (www.zoomin.tv)

Attendee Badge Sponsor
Adsmovil (www.adsmovil.com)

Hispanic Sports Marketing Forum
Penalty Sponsor
PM3 (www.pm3.agency)

Official Wire Sponsor
PR Newswire (www.prnewswire.com)

For information about how to align your brand with the Hispanic Sports Marketing Forum on Sept. 14 or the 10^th Annual Hispanic Advertising and Media Conference on Sept. 15, please contact Kelley Eberhardt, Director of Sales and Marketing at [email protected].

Contact information:
Kelley Eberhardt
Director of Sales and Marketing at Portada
Email: [email protected]