PortadaLat Announces Award Finalists in 7 Marketing, Media and Innovation Categories

PortadaLat Announces Award Finalists in 7 Marketing, Media and Innovation Categories


MIAMI, May 30, 2017 /PRNewswire-HISPANIC PR WIRE/ — #PortadaLat, http://www.portada-online.com/events/portadalat/, the main event for brand marketers, agencies and media targeting U.S. and Latin American markets is announcing award finalists in 7 different categories covering a wide range of marketing and digital innovation disciplines.

Photo: https://mma.prnewswire.com/media/517307/Portada_PortadaLat__2017.jpg

After thousands of votes were cast, the three most voted nominees per category have been established. An Award Jury comprised of major brand marketers will now cast the final votes. Winners to be announced at the Award Ceremonies at #PortadaLat on June 7-8. The Portada team is excited to announce a path breaking agenda with leading industry leaders, see the full agenda here: http://www.portada-online.com/events/portadalat/#Agenda

Tickets are still available at the special online promotion rate, register now! http://www.portada-online.com/events/portadalat/#Register.

Top Travel Marketing Campaign
Winner of the Top Travel Marketing Campaign will be determined by an award jury of brand marketers from the Hospitality Sales and Marketing Association International (HSMAI) on June 7.

Nominees are brands and their agencies (Brand/Agency) who have done campaigns promoting travel and hospitality related services. The campaign should have targeted audiences in the U.S. and/or audiences in Latin America.

  • Mastercard Priceless Cities/ Universal Mccann
  • “discover Your Aloha” Hawaii Tourism / Expedia
  • Visit Orlando/ Ariadna

“Viajero Inteligente” Business Traveler Award
The Winner will receive a plane trip to Mexico. Winner will be announced during the Travel Content Happy Hour presented by Trivago on day 1 of PortadaLat (June 7).

The nominees explained why and how traveling to Latin America has substantially helped them to get new ideas/perspectives to grow personally and in business.

  • Las Travel Blogueras, Travel Influencers and Globe Trotters
  • Sandra Cires Art, YouTube Influencer
  • Traveling with Gaby, Online Influencer
  • Myriam Marquez, Executive Editor El Nuevo Herald
  • Ignacio Cassinelli, Social Media Maven and Soccer Expert
  • Yined Ramirez, Journalist and Blogger
  • Layla Caballero, Media Executive
  • Ian Mader, Associated Press News Editor

Golazo Award
Three finalists aimed at the Latin American audience and six for the U.S. audience were selected by Portada’s readers to pitch their campaigns to our special jury. Final votes will be cast during the Award Ceremony at PortadaLat, on June 7.

Nominees are agencies, including PR agencies, brand marketers and media properties who nominated campaigns, concepts, and ideas that substantially engage consumers in the U.S. or Latin America through soccer content.

Top 3 LATAM Finalists:

  • #SentirseCampeon, Copa America Centenario/MasterCard/Universal McCann
  • Pepsi “Momentos”/UEFA Champions League/BBDO
  • “My Inter Jersey”/Gravity

Six U.S. semifinalists have been chosen, and three finalists will pass to the next round in New York City, where the winner will be announced on September 13, during Portada’s Sports Marketing Forum.

Top 6 U.S. Finalists:

  • Inter Milan/Gravity
  • FC Bayern Audi Summer Tour 2016/FC Bayern Munich LLC.
  • Johnson & Johnson/MLS/U.S. Soccer
  • AT&T/MNT/The Marketing Arm
  • Univision Deportes Digital’s Best Use of Facebook for Copa America Centenario
  • “Stand as One Campaign”/MLS/Brooklyn Brothers

Top Digital Innovator
Nominees are companies, including start-ups, belonging to the marketing-tech space Innovative SSPs, DSPs, DMPs, Ad-Exchanges in Latin America and the U.S., including Online Video content/advertising providers and Mobile Media Technologies including App-Providers. 

  • Sociomantic Labs
  • DSP Adsmovil
  • Taboola

Top Latin Online Video Campaign
Nominations are accepted for advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.

  • Ram 1500/UM/LatinOn
  • Mastercard/Universal Mccann
  • National Baseball Hall Of Fame/La Viva Baseball

Top Panregional Marketing and Media Professional
Nominations are accepted for advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).

  • Victor Lopez, Head Of Digital Media, HAVAS
  • Maria Flor Palazzolo, Medula
  • Vicente Jubes, Ceo And Founder, LatinOn

Top Video Creator
Nominations are accepted from influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.  

  • Sandra Cires Art
  • Melodic
  • Hispanopost.com

Act Fast – Take advantage of the online promotion rate: www.portada-online.com/events/portadalat/#Register

To align your brand with the ninth annual edition of PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, contact Portada’s Sales and Marketing Director, Kelley Eberhardt, kelley@portada-online.com.

For updates and announcements follow @portada_online and #PortadaLat.

2017 #PortadaLat Sponsors

Special Session Sponsor:
Trivago (www.trivago.com)

Distinguished Sponsors:
Taboola (www.taboola.com)
Futbol Sites Network (FSN) (www.futbolsites.net)

Attendee Bag Sponsor:
Latcom (www.latcom.com)

Attendee Badge Sponsors:
Adsmovil (www.adsmovil.com) 
FLUVIP (www.fluvip.com)

Participating Sponsors:
La Vida Baseball (www.lavidabaseball.com)
H Code Media (http://hcodemedia.com/
BCV Social (www.bcvsocial.com)

Special Media Partner:
Acceso Miami (http://www.elnuevoherald.com/noticias/finanzas/acceso-miami/)

Contact Information:   
Kelley Eberhardt
Director of Sales and Marketing, Portada   

SOURCE Portada

PortadaLat Announces Award Finalists in 7 Marketing, Media and Innovation Categories