NEW YORK, Sept. 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Fifth Edition of the Foro Portada Mexico (#PortadaMex – Portada Mexico Forum) on October 13th will feature presentations and content at the highest levels. Unilever, Havas Media, Mindshare, YuMe, Versy, Google, Volaris, Grupo Posada and Cerveza Victoria will be some of the companies represented by their leading executives, who will be presenting the best practices and most important trends for 2016.
Subjects:
- VIDEO MARKETING TRENDS FOR 2016. Online video is now a dominant tool for any communication and marketing strategy. Learn from the leading experts what will be the best ways to use online video for your communications strategies in 2016.
- “SOCIAL MESSAGING” AND ITS COMMERCIALIZATION. Marketing and Advertising in social media are rushing ahead at a dizzying pace. The opportunities for advertiser are enormous. What advantages and disadvantages does this kind of marketing offer? How to maximize the use of data coming from users of social media?
- MARKETING TO THE NEW MEXICAN WOMAN. THE VISION AT UNILEVER. The brand manager for a premium company will provide an in-depth description of a marketing program whose principal aim is to satisfy the changing needs of the modern Mexican woman.
- THE MEXICO BRAND: Prescriptions for the Mexico brand nationally and internationally. Learn how Cerveza Victoria has successfully relied on authenticity and the rebirth of brands with local flavor, and how Grupo Posadas markets amazing Mexican destinations all over the world.
More details here on the SCHEDULE: https://mercadotecnia.portada-online.com/eventos/foro-mexico/agenda/
REGISTER and take advantage of the online promotional discount at: https://mercadotecnia.portada-online.com/eventos/foro-mexico/inscripcion/
SPEAKERS
- Eduardo Angulo, Marketing Director Mexico, Unilever
- Montserrat Santaella, International Promotion Manager, Grupo Posadas
- Ricardo Rivera, Head of Marketing, Volaris
- Javier Chanfreau, CEO, Medula Network
- Juliana Sarria, CSL of Strategy and Product, Arena
- Jorge Guglielmone, CEO Latin America, Mindshare
- Miguel Vera, Director Myriad, Mexico
- Marine Garmrouguian, Head of programmatic Havas Media Group
- Gustavo Rivera, Director of Mexico, Emerging Markets YuMe
- Santiago Duran, Media Strategy Lead – Spanish LATAM, Google
- Edson Noyola, Director, Cerveza Victoria
REGISTER and take advantage of the online promotional discount at: https://mercadotecnia.portada-online.com/eventos/foro-mexico/inscripcion/
Sponsors
Sponsor of Online Video Breakfast
Yume (http://www.yume.com/)
Silver
Versy (http://versy.com/en/brands/)
Bronze
Medula (http://www.medula.net/pre/)
Sponsor of the Exhibit Table
La Voz Media Group (http://www.lavozdaily.com/)
For information on how to sponsor this important event or other Portada events, please contact Bob Oliva at 1 (305) 546-1515 or by e-mail at [email protected].
ABOUT PORTADA
Portada, http://mercadotecnia.portada-online.com/sobre-nosotros/, is the media leader for information and analysis on marketing, advertising and media concerned with Latin America for the Hispanic Market in the U.S. and Spain. The vehicles at Portada’s disposal include a circuit of events in the Americas, as well as a number of websites, magazines and databases. Portada’s mission is to help business and media professionals to understand and reach Latin American consumers in the Hispanic market in the United States and Spain.
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