LAKEVILLE, Minnesota, Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Following a competitive review, Post Consumer Brands announced today LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands. LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLES™ brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.
“We are incredibly proud that Honey Bunches of Oats® is the #1 ready-to-eat cereal brand among Hispanics in the United States, and are continuing our commitment to support and engage with this growing audience through culturally-relevant content and meaningful experiences,” said Melissa Saldana-Chase, Sr. Associate Marketing Manager, Multicultural, Post Consumer Brands. “We are thrilled to welcome LatinWorks to the Post family. We know the strategic and innovative work they are bringing to PEBBLES™ and Honey Bunches of Oats® will perfectly complement the brands’ current integrated marketing communications initiatives; and will help our brands strengthen our relevancy with this important consumer.”
The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.
About LatinWorks
LatinWorks is a full-service advertising agency specializing in cultural branding. A certified minority enterprise and member of the Omnicom DAS Global network, LatinWorks brings forth a fresh and progressive vision for a multicultural America that has made them one of the most in-demand and awarded creative agencies in the country. Some of their clients include: Anheuser-Busch, Austin Convention and Visitors Bureau, Target, PepsiCo, MLB, Mars and Domino’s Pizza. LatinWorks has brought nine Cannes Lions home to its Austin, Texas headquarters and was named Multicultural Agency of the Year three times from AdvertisingAge and Adweek. For more information, visit www.LatinWorks.com.
“Post Consumer Brands has been a leader in Hispanic marketing for many years so we were excited when the opportunity to share our thinking and join this award-winning team presented itself,” said Christy Kranik, EVP, General Manager.
LatinWorks will work with Post’s internal brand management and integrated marketing communications teams for Honey Bunches of Oats® and PEBBLES™, as well as the existing external agency partners for each brand, which include:
Honey Bunches of Oats®
- Burns Group: General Market Creative
- MediaVest │ Spark: General and Hispanic Market, Media
- Hunter: General and Hispanic Market Public Relations, Social & Digital
- Edge Marketing: Shopper
Post PEBBLES™
- Public Works: General Market Creative, Social & Digital
- MediaVest │ Spark: General and Hispanic Market, Media
- Hunter: General and Hispanic Market Public Relations
- Edge Marketing: Shopper
About Post Consumer Brands
Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.PostConsumerBrands.com
Logo – http://photos.prnewswire.com/prnh/20160908/405782LOGO
