MEMPHIS, Tennessee, Jan. 22, 2019 /PRNewswire-HISPANIC PR WIRE/ — More than 300 Latino representatives of radio, television and digital media, as well as celebrities, record company executives, corporate partners and volunteers attended the annual St. Jude Promesa y Esperanza® seminar over the weekend in preparation for this year’s fundraising events, including the national St. Jude / Univision radiothon that will take place on February 7-8, 2019.
The Promesa y Esperanza radiothon raises funds and awareness for the mission of St. Jude Children’s Research Hospital® in Hispanic communities around the country. Since its inception in 1997, Promesa y Esperanza has raised more than $150 million to support the ongoing battle to end childhood cancer and other life-threatening diseases.
Radio stations of varying Hispanic formats in 55 markets across the country participate in the two-day event including Univision Communications Inc., Bustos Media, TBLC Media, among others.
This year’s artist and celebrity guests included Luis Coronel, Mau y Ricky, Paty Cantu, Erika Ender, Poncho Lizarraga, Walo Silvas, Alan Ramirez, El Fantasma, Virlan Garcia, Ulices Chaidez, Adriel Favela, Marilyn Odessa, Cheli Madrid, Jonatan Sanchez, Lupita Infante, German Montero, Junior Felix, Banda La Maravillosa and Oliver Ortiz. Award-winning actor Cristian De La Fuente and his wife, actress Angelica Castro, were the masters of ceremony for the Promesa y Esperanza closing dinner. Special participation included guests Miguel Angel Urias, film director of “El Angel y El Reloj” and Emmy-Award winning journalist Gaby Natale, among others.
“We were honored to host media, celebrities, and influencers who believe in our work and are willing to mobilize their audiences in support of the lifesaving mission of St. Jude,” said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. “We are deeply thankful to our guests, their communities and fans for many years of support. The funds raised through Promesa y Esperanza are critical given that families never receive a bill from St. Jude for treatment, travel, housing or food—because all a family should worry about is helping their child live.”
Since opening in 1962, St. Jude has treated children from all 50 states and freely shares the discoveries it makes to help doctors and scientists at local hospitals, clinics and cancer centers around the world treat childhood cancer. Last year, St. Jude and the World Health Organization announced a collaboration against childhood cancer, with an aim to cure at least 60 percent of children with six of the most common kinds of cancer worldwide by 2030.
For more information about Promesa y Esperanza, visit stjude.org.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter and Instagram and subscribing to its YouTube channel.
SOURCE ALSAC/St. Jude Children’s Research Hospital