NEW YORK, Nov. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — The UGG® brand (a division of Deckers Brands NYSE:DECK), partners with fashion icon and stylist Rachel Zoe to style its newest collection, Classic Slim™. Featuring a slimmer, sleeker silhouette thanks to a 10mm Twinface sheepskin shaft, the Classic Slim™ is available for women in two heel heights, a flat and a wedge, offering her more opportunities to wear with her own unique everyday style – from the busy weekday to casual weekend getaway.
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“It is such an honor to work with an iconic brand like UGG,” says Rachel Zoe. “I so enjoyed styling their lookbook for the launch of the Classic Slim Collection. My intention was to achieve that effortless cool girl style, something that just feels so inherent to the brand.”
With the help of fashion photographer Justin Coit, Zoe created a one-of-a-kind lookbook featuring five styles from the Classic Slim™ Collection. Guaranteed to inspire new street worthy styling of the UGG® boot, the lookbook was shot on location throughout Los Angeles. Zoe’s lookbook, including a behind-the-scene video series, will be on display at UGG® brand stores and available online at http://www.uggaustralia.com giving consumers access to her how-to style guide worldwide.
On set, Zoe coined the term “back-tie” as an alternative way to style the Bethany saying, “I mixed it up a little bit. I messed up the laces and pulled the tongue out so you see the pop of shearling. Then I tied it behind the heel so it’s more like a back-tie for a super edgy look.”
Following the launch of the brand’s Classic Luxe™ Collection this August, the Classic Slim™ is the next iteration of the brand’s iconic UGG® Classic boot. The Classic Slim™ Collection is available in two heel heights and four shaft heights including: the 12.5-inch tall Kara, the 9-inch short Amie, the 9-inch short Michelle, the 5.5-inch mini Kristin, the 5.5-inch mini Cory and the 3.75-inch lace-up Bethany. Each new style builds on the trusted warmth and comfort of the original with its luxurious suede and Twinface sheepskin construction that is pre-treated to provide protection and water repellency.
“Being comfortable doesn’t have to be casual. No one knows that better than Rachel Zoe, the world’s leading authority in fashion. We are thrilled to have this chance to work with her to celebrate this point,” says UGG® Vice President Creative Director Leah Larson. “With our new Classic Slim and help from Rachel, our UGG customers have a little reminder that feeling good and feeling good about yourself will never go out of fashion.”
The Classic Slim™ Collection from UGG® is currently available at www.uggaustralia.com, all UGG® brand storesand select retail partners worldwide.
About The UGG® Brand
Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com. @UGGAUSTRALIA #THISISUGG
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com
Media Contacts:
Lindsey Dicola / 212-247-8552 / [email protected]
Matthew Magnin / 212-247-8552 / [email protected]
