Read Conmigo And Infinity Auto Insurance To Give Away 50,000 Free Bilingual Books And Host 31-Day Reading Challenge For Bilingual Literacy Month
Read Conmigo helps parents promote the personal and professional importance of being bilingual
in the U.S. by enriching a child’s early academic development through free bilingual reading resources.
LOS ANGELES, May 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — Read Conmigo, the award-winning bilingual literacy program sponsored by Infinity Auto Insurance, will celebrate Bilingual Literacy Month during the month of May. The program will give away 50,000 free bilingual books and host a 31-Day Bilingual Book Reading Challenge. Read Conmigo encourages parents to play an active role in their children’s development. Research proves that such involvement at an early age is essential to a child’s long-term academic and personal success1.
Logo – http://photos.prnewswire.com/prnh/20150501/213266LOGO
“Through Read Conmigo, we continue to find creative ways to cultivate a lifelong love for reading and highlight the value of being bilingual,” said James Gober, Chairman and Chief Executive Officer of Infinity Property and Casualty Corporation, the parent company of Infinity Auto Insurance.
Read Conmigo will commence the festivities at Cardenas Elementary School in Van Nuys, California, with a special event featuring renowned children’s author and illustrator, Laura Lacamara, and Read Conmigo’s award-winning books.
To sign up and participate in the Bilingual Reading Challenge for free, parents and teachers should:
- Visit ReadConmigo.org and register for the Read Conmigo program.
- Click on the banner for the “31-Day Bilingual Book Reading Challenge” and pledge to read daily to their kids during the month of May.
- Follow Read Conmigo and hashtag #bilingualliteracymonth on Facebook, Google+, Twitter, or Instagram (@ReadConmigo) for daily reading suggestions, weekly trivia questions, and chances to win prizes.
Five Grand Prize baskets with the entire Read Conmigo book collection will be awarded at the end of the 31-Day Bilingual Book Reading Challenge. Supporters of Bilingual Literacy Month include got milk? and toma leche, the California Association for Bilingual Education (CABE), Centro Latino for Literacy, LA Plaza de la Cultura y Artes, the California Latino School Board Association (CLSBA), the Los Angeles Public Library and family advocates and bloggers Denisse Montalvan (The Orphaned Earring), Gilda Campos (El Tintero de Mamá), Silvia Martinez (Mamá Latina Tips) and SpanglishBaby, among others.
For more information on Bilingual Literacy Month and the 31-Day Bilingual Book Reading Challenge, visit www.ReadConmigo.org.
About the Read Conmigo Bilingual Literacy Campaign
Infinity Auto Insurance is driven to serve others. Read Conmigo represents one of Infinity’s largest investments in the community. By providing parents with bilingual storybooks, apps, and online resources, Read Conmigo bridges the gap for many Hispanic parents who hesitate to read to their children in English or Spanish due to language barriers. The program has already distributed more than 800,000 free books to classrooms and Hispanic families, and receives support from more than 9,200 educators. The campaign also creates opportunities for new Hispanic authors and illustrators. For more information: www.readconmigo.org
1 NEA and National PTA, http://bit.ly/1IEA3KX, 9/27/13
