Record Truck and Robust Car Sales Drive Solid July Gains for American Honda

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August 1, 2019

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TORRANCE, California, Aug. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ —

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
141,296	62,796	78,500	128,537	59,759	68,778	12,759	3,037	9,722
+1.9%	+1.8%	+2.1%	+2.5%	+1.9%	+3.1%	-3.7%	-1.1%	-4.5%

American Honda reported a 1.9% total sales increase for July, with a new truck sales record and another strong month for Civic which gained 10.9 percent for the month. (PRNewsfoto/American Honda Motor Co., Inc.)

“Despite industry headwinds, our strategic approach to the market continues to pay dividends for both the Honda and Acura brands,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. “Honda strengthened its position as the #1 retail passenger car brand in America in July, even as we grow our SUV sales. Additionally, Acura maintained strong SUV sales and segment-leading performance from our gateway models which are key to bringing young buyers into the brand.”

Honda

BRAND REPORT

Sales Highlights

Model Notes

Honda trucks set a new July record, gaining 3.1% from strong performances across the lineup. Honda cars also delivered in July, with Civic gaining in double-digits, Accord topping 24,000 units and electrified models exceeding 5,000 sales.

Civic sustained strong momentum, up 10.9% on sales of 29,167 units.
Despite somewhat tight supply, CR-V continued to lead Honda brand sales with 33,656 vehicles delivered in July.
Ridgeline jumped 10.5% on sales of 2,749 vehicles.
Pilot remained strong with 11,874 deliveries and Passport notched 3,511 sales, even as several new competitors enter the market.

Honda is the retail #1 passenger car brand in America through the first half of 2019, gaining the most share of any mainstream brand and actually growing its lead.

Kelley Blue Book has named Honda the Most Awarded Brand of 2019 for its decades-long delivery of strong resale value and reliability.

Acura	BRAND REPORT
Sales Highlights		Model Notes
ILX continued to play a key role as the gateway to the Acura lineup, increasing sales for the 10^th straight month, while RDX and MDX approached 10,000 sales and RDX maintained its position as 3^rd best retail-selling vehicle in all of luxury. Sales of the ILX sport sedan jumped 40% in July, increasing sales in an otherwise declining segment. MDX gained 9% on sales of 4,788 units for the month, helping Acura’s flagship SUV stay on pace for an 8^th straight year of 50,000 in sales. RDX continues to lead the compact luxury SUV segment in retail sales through July, logging 4,934 deliveries for the month.		MDX is on its way to an eighth straight year with sales topping 50K and remains the #1 3-row luxury SUV of all-time.
		ILX is the fastest growing vehicle in its class and with 27.8% growth this year has taken over as retail #1 compact luxury sedan.


	American Honda Vehicle Sales for July 2019
					Month-to-Date					Year-to-Date
					July 2019	July 2018	DSR** % Change		MoM % Change	July 2019	July 2018	DSR** % Change	YoY % Change
	American Honda Total				141,296	138,602	-2.1%		1.9%	918,291	926,426	-0.9%	-0.9%
	Total Car Sales				62,796	61,714	-2.3%		1.8%	419,106	432,859	-3.2%	-3.2%
	Total Truck Sales				78,500	76,888	-2.0%		2.1%	499,185	493,567	1.1%	1.1%
	Honda			Total Car Sales	59,759	58,643	-2.2%		1.9%	395,117	406,357	-2.8%	-2.8%
	Honda			Total Truck Sales	68,778	66,712	-1.0%		3.1%	436,648	434,169	0.6%	0.6%
	Acura			Total Car Sales	3,037	3,071	-5.1%		-1.1%	23,989	26,502	-9.5%	-9.5%
	Acura			Total Truck Sales	9,722	10,176	-8.3%		-4.5%	62,537	59,398	5.3%	5.3%
	* Total Domestic Car Sales				54,654	49,597	5.8%		10.2%	348,008	364,762	-4.6%	-4.6%
			Honda Division		51,659	46,674	6.3%		10.7%	324,734	339,330	-4.3%	-4.3%
			Acura Division		2,995	2,923	-1.6%		2.5%	23,274	25,432	-8.5%	-8.5%
	* Total Domestic Truck Sales				76,666	76,888	-4.3%		-0.3%	481,973	493,567	-2.3%	-2.3%
			Honda Division		66,944	66,712	-3.7%		0.3%	419,436	434,169	-3.4%	-3.4%
			Acura Division		9,722	10,176	-8.3%		-4.5%	62,537	59,398	5.3%	5.3%
	Total Import Car Sales				8,142	12,117	-35.5%		-32.8%	71,098	68,097	4.4%	4.4%
			Honda Division		8,100	11,969	-35.0%		-32.3%	70,383	67,027	5.0%	5.0%
			Acura Division		42	148	-72.8%		-71.6%	715	1,070	-33.2%	-33.2%
	Total Import Truck Sales				1,834	0	0.0%		0.0%	17,212	0	0.0%	0.0%
			Honda Division		1,834	0	0.0%		0.0%	17,212	0	0.0%	0.0%
			Acura Division		0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				128,537	125,355		-1.6%	2.5%	831,765	840,526	-1.0%	-1.0%
		ACCORD			24,144	24,927		-7.0%	-3.1%	153,579	163,217	-5.9%	-5.9%
		CIVIC			29,167	26,311		6.4%	10.9%	198,339	202,553	-2.1%	-2.1%
		CLARITY			852	1,615		-49.4%	-47.2%	7,897	9,425	-16.2%	-16.2%
		CR-Z			0	0		0.0%	0.0%	2	34	-94.1%	-94.1%
		FIT			3,378	3,818		-15.1%	-11.5%	20,534	28,882	-28.9%	-28.9%
		INSIGHT			2,218	1,972		8.0%	12.5%	14,766	2,246	557.4%	557.4%

		CR-V			33,656	32,844		-1.6%	2.5%	210,600	212,424	-0.9%	-0.9%
		HR-V			7,877	9,085		-16.8%	-13.3%	53,056	54,640	-2.9%	-2.9%
		ODYSSEY			9,111	9,269		-5.6%	-1.7%	56,611	60,524	-6.5%	-6.5%
		PASSPORT			3,511	0		0.0%	0.0%	18,051	0	0.0%	0.0%
		PILOT			11,874	13,026		-12.5%	-8.8%	80,326	89,105	-9.9%	-9.9%
		RIDGELINE			2,749	2,488		6.1%	10.5%	18,004	17,476	3.0%	3.0%

	Acura Division Total				12,759	13,247		-7.5%	-3.7%	86,526	85,900	0.7%	0.7%
		ILX			1,224	874		34.4%	40.0%	8,180	6,400	27.8%	27.8%
		NSX			10	3		220.0%	233.3%	161	96	67.7%	67.7%
		RLX / RL			42	148		-72.8%	-71.6%	715	1,070	-33.2%	-33.2%
		TLX			1,761	2,046		-17.4%	-13.9%	14,933	18,936	-21.1%	-21.1%

		MDX			4,788	4,392		4.7%	9.0%	27,422	26,292	4.3%	4.3%
		RDX			4,934	5,784		-18.1%	-14.7%	35,115	33,106	6.1%	6.1%

	Selling Days				25	24				178	178
	**** Electrified Vehicles				5,354	5,433		-5.4%	-1.5%	37,791	21,408	76.5%	76.5%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.