Record Truck Deliveries and Strong Car Sales Boost American Honda to February Records and 2020 Gains

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March 3, 2020

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TORRANCE, Calif., March 3, 2020 /PRNewswire-HISPANIC PR WIRE/ —

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
120,006	52,298	67,708	107,742	48,859	58.883	12,264	3,439	8,825
+4.2%	+2%	+6%	+4.7%	+2.1%	+6%	+0.4%	+0.7%	+0.3%

“These are challenging times for our industry and the world, so it’s gratifying to see our sales grow in February, led by strong demand for Honda light trucks, and Civic sales gains demonstrating once again that cars still matter,” said Steven Center, Vice President, Auto Sales Division, American Honda Motor Co., Inc. “We will continue to maintain a disciplined approach to the market, focusing on the strength of our products rather than steep discounts, with the introduction this month of the CR-V Hybrid signaling the continued growth of our electrified vehicle lineup.”

Honda	BRAND REPORT
Sales Highlights		Model Notes
Hot on the heels of record February sales, Honda trucks gained an important new family member on March 1 with the launch of the 2020 CR-V Hybrid—Honda’s first electrified CUV. Honda trucks gained 6.6% for best February sales: CR-V rose 7.5%, HR-V set a new record with sales up 14.4%, Ridgeline climbed 46.8%, Odyssey led its segment; and Passport posted an all-time best February, combining with stablemate Pilot to match Feb. 2019 sales. With sales rising 11.5% in February, Civic showed impressive sales strength in what has been a tough market for cars. Honda’s hybrid sedans—Accord and Insight—both gained in February, with Accord Hybrid up 10.7% and Insight gaining 1.6% for the month.		Honda leads the industry in retail sales to under-35-year-olds over the past decade, with Civic and Accord the #1 and #2 cars, CR-V the #1 CUV and Odyssey the #1 minivan.
		CR-V is a perennial best seller, the overall #1 CUV in America over the past 23 years, and now adds the all-new CR-V Hybrid.

Acura	BRAND REPORT
Sales Highlights		Model Notes
The 1-2 punch of MDX and RDX delivered a February record for Acura trucks, with RDX itself setting a new February mark, while Acura cars led gains for the brand. February sales of 4,982 units put RDX back in the record books and Acura’s stalwart MDX delivered 3,858 sales—the two combining for a new Acura February truck sales record. ILX led gains for Acura in February, with a 3.4% gain on sales of 1,083 units—it’s best February since 2016. TLX also gained for the month, up 2.2% on sales of 2,263 vehicles.		Every Acura core model offers an A-Spec appearance package, which attract more than twice the under 35 year old buyers as non A-Spec models.
		More than 99% of all Acuras sold in the U.S. are made in America, with five of the brand’s six models built at the company’s three Ohio auto assembly plants.

	American Honda Vehicle Sales for February 2020
					Month-to-Date					Year-to-Date
					February 2020	February 2019	DSR** % Change		MoM % Change	February 2020	February 2019	DSR** % Change	YoY % Change
	American Honda Total				120,006	115,139	-3.8%		4.2%	221,631	221,278	-3.8%	0.2%
	Total Car Sales				52,298	51,262	-5.8%		2.0%	94,669	98,663	-7.8%	-4.0%
	Total Truck Sales				67,708	63,877	-2.2%		6.0%	126,962	122,615	-0.5%	3.5%
	Honda			Total Car Sales	48,859	47,847	-5.7%		2.1%	88,454	92,624	-8.2%	-4.5%
	Honda			Total Truck Sales	58,883	55,079	-1.3%		6.9%	111,683	106,677	0.6%	4.7%
	Acura			Total Car Sales	3,439	3,415	-7.0%		0.7%	6,215	6,039	-1.1%	2.9%
	Acura			Total Truck Sales	8,825	8,798	-7.4%		0.3%	15,279	15,938	-7.9%	-4.1%
	* Total Domestic Car Sales				45,759	41,205	2.5%		11.1%	82,837	78,714	1.1%	5.2%
			Honda Division		42,404	37,917	3.2%		11.8%	76,769	72,921	1.1%	5.3%
			Acura Division		3,355	3,288	-5.8%		2.0%	6,068	5,793	0.6%	4.7%
	* Total Domestic Truck Sales				67,511	60,775	2.5%		11.1%	126,530	117,261	3.7%	7.9%
			Honda Division		58,686	51,977	4.2%		12.9%	111,251	101,323	5.5%	9.8%
			Acura Division		8,825	8,798	-7.4%		0.3%	15,279	15,938	-7.9%	-4.1%
	Total Import Car Sales				6,539	10,057	-40.0%		-35.0%	11,832	19,949	-43.0%	-40.7%
			Honda Division		6,455	9,930	-40.0%		-35.0%	11,685	19,703	-43.0%	-40.7%
			Acura Division		84	127	-38.9%		-33.9%	147	246	-42.6%	-40.2%
	Total Import Truck Sales				197	3,102	-94.1%		-93.6%	432	5,354	-92.2%	-91.9%
			Honda Division		197	3,102	-94.1%		-93.6%	432	5,354	-92.2%	-91.9%
			Acura Division		0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				107,742	102,926		-3.4%	4.7%	200,137	199,301	-3.5%	0.4%
		ACCORD			18,216	20,254		-17.0%	-10.1%	33,315	39,040	-18.0%	-14.7%
		CIVIC			25,617	22,979		2.9%	11.5%	45,671	44,532	-1.5%	2.6%
		CLARITY			559	1,281		-59.7%	-56.4%	1,034	2,552	-61.1%	-59.5%
		CR-Z			1	1		-7.7%	0.0%	1	1	-3.9%	0.0%
		FIT			2,853	1,745		50.9%	63.5%	5,387	3,150	64.3%	71.0%
		INSIGHT			1,613	1,587		-6.2%	1.6%	3,046	3,349	-12.6%	-9.0%

		CR-V			28,268	26,304		-0.8%	7.5%	54,295	55,456	-5.9%	-2.1%
		HR-V			8,114	7,093		5.6%	14.4%	15,571	13,067	14.5%	19.2%
		ODYSSEY			6,494	6,658		-10.0%	-2.5%	12,116	12,486	-6.8%	-3.0%
		PASSPORT			3,109	1,848		55.3%	68.2%	5,955	1,974	189.8%	201.7%
		PILOT			9,688	10,990		-18.6%	-11.8%	17,453	19,546	-14.2%	-10.7%
		RIDGELINE			3,210	2,186		35.5%	46.8%	6,293	4,148	45.8%	51.7%

	Acura Division Total				12,264	12,213		-7.3%	0.4%	21,494	21,977	-6.0%	-2.2%
		ILX			1,083	1,047		-4.5%	3.4%	2,018	1,852	4.7%	9.0%
		NSX			9	22		-62.2%	-59.1%	18	53	-67.4%	-66.0%
		RLX / RL			84	127		-38.9%	-33.9%	147	246	-42.6%	-40.2%
		TLX			2,263	2,219		-5.9%	2.0%	4,032	3,888	-0.4%	3.7%

		MDX			3,843	3,833		-7.5%	0.3%	6,804	6,801	-3.9%	0.0%
		RDX			4,982	4,965		-7.4%	0.3%	8,475	9,137	-10.9%	-7.2%

	Selling Days				26	24				51	49
	**** Electrified Vehicles				4,078	4,534		-17.0%	-10.1%	7,388	9,146	-22.4%	-19.2%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.