CHICAGO, June 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Redd’s Apple Ale is bringing the Redd’s Taco Truck back on the road to challenge the traditional beer routine by pairing the crisp apple taste of Redd’s with tacos. This summer, those 21 and over can enjoy complimentary tacos and samples of all Redd’s varieties by looking out for the taco truck at major music festivals, parades and sporting events in various cities including: Chicago, Ill., Milwaukee, Wis., and Jacksonville, Fla. The truck will also make stops at major retailers in Texas.
“We’re thrilled to bring back the Redd’s Taco Truck after a highly successful inaugural year,” said Lisa Rudman, brand manager of Redd’s Apple Ale. “This year, the truck is going to even more cities to let our drinkers experience the perfect pairing of tacos and Redd’s Apple Ale.”
In addition to Redd’s and tacos, the Redd’s Taco Truck has a few surprises in store for consumers, including an appearance by Mexican comedian, actor and singer Omar Chaparro during one stop on the tour. Chaparro, who stars in the action, comedy film “Compadres,” will join Redd’s on the road to inspire consumers to switch up their beer routine, something he’s helped the brand achieve for the past two years.
At five percent alcohol by volume, Redd’s Apple Ale is crisp like an apple, brewed like a beer. Redd’s is also available in Strawberry and Green Apple and for a limited time in Blueberry at retailers nationwide.
For more information about the Redd’s Apple Ale taco truck tour and Redd’s Apple Ale visit ReddsAppleAle.com, facebook.com/ReddsAppleAle and on Twitter @ReddsAppleAle.
About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Coors Banquet, Miller Lite and Miller High Life. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White Belgian-Style Wheat Ale from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
