CHICAGO, Aug. 12, 2014 /PRNewswire-HISPANIC PR WIRE/ — Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale. 

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“We are very excited to team up with such an incredible actor and media personality like Omar Chaparro, he represents the fun and light-heartedness of Redd’s Apple Ale,” said Ashley Kornbluth, associate marketing manager of Redd’s Apple Ale. “We look forward to offering our Hispanic fans a comedic break from their daily routine with Omar and Redd’s Apple Ale.” 

During the tour, Chaparro will visit radio and television stations in Los Angeles, San Diego, Phoenix, San Antonio, Houston and Dallas to serve up a dose of comedy and dare consumers to do something fun and different. Consumers will have the opportunity to call into radio stations and tell Chaparro about a time when they chose to do something out of their ordinary routine.  Consumers will also have the chance to meet Chaparro during various events and appearances during the tour stops.

“As many know, I started my career in radio, so I’m really looking forward to going back to my roots with the Atrevete with Redd’s Apple Ale tour. This tour is going to be a lot of fun because I’m going to be able to joke around with callers across the country and meet fans during each stop. I can’t wait to hear how far fans have gone and dare them to try something different,” said Omar Chaparro.  

MillerCoors is supporting Redd’s Apple Ale Hispanic programming with a national Spanish-language marketing campaign that includes TV advertising and multi-channel programming with media partners such as Univision, Telemundo, Discovery En Espanol,  AOL, ESPN Deportes and FOX Deportes. 

Crisp like an apple, brewed like an ale, Redd’s Apple Ale is an apple flavored golden ale with low malt and bitterness cues. Redd’s Apple Ale is also available in a Strawberry flavor.

Tour Dates:

Los Angeles: Aug. 20, 2014

San Diego: Aug. 21, 2014

Dallas: Aug. 26, 2014

Houston: Aug. 28, 2014

San Antonio: Sept. 2, 2014

Phoenix: Sept. 4, 2014

For more information about the tour and Redd’s Apple Ale visit ReddsAppleAle.com, facebook.com/ReddsAppleAle and on Twitter @ReddsAppleAle.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage.  Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune.  Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch.  MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider.  MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.