Republica Unveils New Digital Presence At www.republica.soy
Agency Expresses Identity with Newly Launched Website, Leveraging New Culturally Relevant .SOY Platform
MIAMI, Oct. 21, 2014 /PRNewswire-HISPANIC PR WIRE/ — Republica, one of the leading independent cross-cultural advertising, communications and digital agencies, today unveiled its newly redesigned website www.republica.soy. .SOY is a new top level domain by Google, catering to the growing digital needs of the US Hispanic market. .SOY offers Hispanic consumers, brands, and publishers, a place to build, create and share culturally relevant web content.
“We are a very different company than we were five years ago and even two years ago — Republica has grown, our customers have evolved, multiculturalism has deepened, technology has changed and even marketing in general has transformed,” said Jorge A. Plasencia, Republica co-founder, chairman and CEO.” The new www.republica.soy conveys this evolution and reflects our commitment to innovation and new platforms as we embrace our rich heritage,” he added.
Built as a responsive site, optimized for desktop, mobile or tablet viewing, www.republica.soy provides a refreshed look at the agency’s capabilities, showcasing Republica’s full suite of integrated marketing services, as well as providing more insight into the personality and thinking of the agency. The site tells the story of Republica expressing its diverse and talented workforce; it also features the latest news and happenings via direct links to the agency’s social media networks.
“Republica has a mantra ‘to rethink relevant’ which is infused into everything we do,” said Luis Casamayor, Republica co-founder, president and CCO. “It has many applications and is not just about staying current, being cutting-edge or even marketing in English versus Spanish, it’s about challenging ourselves to think and do what makes sense – the new website and .SOY domain is a manifestation of this process and reflects who we are and where we are going as a company.”
With a proven track-record of working with large-scale national brands to effectively reach US Hispanic and multicultural audiences, Republica believes that .SOY is the solution for brands that want to reach bilingual and bicultural audiences with relevant and tailored content. To learn more about .SOY, visit www.iam.soy.
Founded in 2006, Republica (@RepublicaWorld) is one of the leading independent cross-cultural advertising, digital and communications agencies. Republica’s accolades include multiple ADDY, Silver Anvil, Telly, Davey, Appy, !BRAVO! and MarCom awards. Republica is a member of MAGNET, the world’s leading network of independent agencies. For more information, visit www.republica.soy or www.facebook.com/RepublicaWorld.