NEW YORK, Nov. 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — Joe Schramm, the founder, managing partner and president of Long Island City’s Schramm Marketing Group, is one of 50 executives from Queens-based businesses being honored this year as a King of Queens by Schneps Communications, the publisher of several leading local news print and digital publications serving areas of New York City, and Long Island. Schramm is being recognized for his decision earlier this year to move the company back to Queens, where it was first established in 1993.
“When we develop a marketing strategy for one of our clients, we focus on the qualities that define the cultural diversity within their audience or customer base. Queens is the most diverse municipality in the world, so it is the best place to experience different cultures, first-hand. Naturally, we wanted to re-locate our company here,” said Schramm.
Schramm Marketing Group, a multicultural marketing firm and the producer of conferences for the television and video industries is celebrating its 25th year in business. The company is widely recognized for creating the Annual Hispanic Television Summit and for being the chief programmer of last month’s television industry expo, NAB Show New York at the Javits Center which featured keynoters Robert De Niro, the Academy Award-winning actor, Wendy Williams host of daytime TV’s “Wendy Williams Show” and Martha Raddatz, the ABC News global affairs correspondent. Schramm Marketing Group is also a leading promoter of international soccer and is an expert in the business of subscription television and video services, especially with Hispanic audiences.
The company was founded in 1993 by cable TV marketing veteran Joe Schramm. “I was the president at another agency, and we were promoting the first ever U.S. pay-per-view telecast of the South American soccer championship, Copa America,” said Schramm. He continued, “I saw that soccer could be a profitable television property driven in part by Hispanic audiences. The timing was right. I started the company from my apartment in Forest Hills, Queens. Ever since, we have been attracting sponsors and fans, especially Hispanics, to soccer on TV and in stadiums.”
“Driving ticket sales to live events, has been only one part of the company’s history,” said Rafael Eli, a direct marketing expert, and a partner in the firm since 2001. He added, “We are proud of the role we play to put fans in seats. We’ve sold-out venues nationwide, including Citi Field and MetLife Stadium.” Last year, the company leveraged its experience in ticket sales and Hispanic marketing to launch Fantástico, a Spanish and English language site where Hispanics buy tickets online to the events they want to see, using the mobile devices they like to use, in the language they prefer to speak.
In addition to soccer, Schramm has developed marketing strategies for targeting consumers who identify by ethnicity, nationality, language, age, gender and sexual orientation. The company has helped to launch leading ethnically-targeted cable TV networks and has driven subscriptions for pay TV and video providers, as well as live sports on demand.
To learn more about Schramm Marketing Group, visit www.schrammnyc.com.
About Schramm Marketing Group
Schramm is a marketing agency that specializes in multicultural and segmented marketing, ticket sales promotions, and producing conferences for the television and video industry. The company is recognized for its expertise in attracting large, sold-out crowds for international soccer and for driving pay TV subscription sales. They recently launched Fantastico.nyc where Latinos buy tickets online in Spanish. Schramm created and produces the Hispanic Television Summit as well as other internationally-recognized conferences. Schramm’s clients include the leading brands in sports, television, entertainment, telecommunications, and non-profits. For more information, visit www.schrammnyc.com.
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Schramm Marketing Group
SOURCE Schramm Marketing Group