LOS ANGELES, Feb. 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Recording Academy® introduced a multi-year partnership declaring CIROC® Ultra Premium Vodka the ‘Official Vodka of the GRAMMY Awards®.’  This announcement is part of a larger relationship entered into with the The Recording Academy® by Diageo, the world’s leading premium drinks business and parent company of CIROC® Ultra Premium Vodka.   As part of the agreement, CIROC® product will be featured at notable GRAMMY®-affiliated events honoring the recording industry’s most respected talent, including the official after party: GRAMMY Celebration®.

Photo – http://photos.prnewswire.com/prnh/20150205/173896LOGO

Throughout the 2015 GRAMMY® week, artists, musicians and industry elite will be treated to specialty CIROC® Ultra Premium cocktails at the year’s most coveted red carpet events including the 25th Annual MusiCares® Person of the Year, 57^th Annual GRAMMY Nominees Reception, Pre-GRAMMY Gala and GRAMMY Salute to Industry Icons and the GRAMMY Celebration® After-Party.  In addition to the events, CIROC® Ultra Premium Vodka and the GRAMMY Awards® have teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session.  The content will run on www.grammy.com through February 8^th.

“Music has always been my first love so I am excited to announce a partnership between CIROC® and The Recording Academy,” says Sean Combs, Chairman of Combs Enterprises.  “The GRAMMYs® and CIROC® recognize artists that are changing the face of music and making an impact on generations to come.”

CIROC® Ultra Premium Vodka is the official vodka of the 57^th Annual GRAMMY Awards® airing live on CBS, Sunday, February 8^th at 8 p.m. Eastern and Pacific/7 p.m. Central.  As we prepare for a night of celebration, the makers of CIROC® remind fans around the world to celebrate responsibly.  Whether you’re watching the show at home or attending a viewing party with your intimate circle – if you are drinking, be sure to designate a driver, call a cab or take proper transportation to get home safely.

The following are specialty cocktails exclusively created for The 57^th Annual GRAMMY Awards® Week:

THE CIROC SIGNATURE MARTINI

1 oz. CIROC® Vodka
.25 oz. Elderflower Liqueur
.5 oz. French Aperitif Wine
Garnish frozen red grape
Glass: Coupe

FRENCH 75

1 oz. CIROC® Vodka
.75 oz. Simple Syrup
.75 oz. Lemon Juice
Splash of Stellina di Notte® Prosecco
Glass: Champagne Flute
Garnish: grape

RED CARPET COSMO

1.25 oz. CIROC® Red Berry
.5 oz. Orange Liqueur
1.5 oz. Cranberry Juice
.5 oz. Lime Juice
Glass: Coupe
Garnish: Strawberry or raspberry

ABOUT CIROC ULTRA PREMIUM VODKA®
CIROC® Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC® Ultra Premium Vodka launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits, wine and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC®. The infused Vodka flavors in the portfolio to date include CIROC® RED BERRY, CIROC® COCONUT, CIROC® PEACH, CIROC® AMARETTO and CIROC® PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

ABOUT COMBS ENTERPRISES
COMBS ENTERPRISES is a diversified holding company containing the businesses and investments of mogul Sean “Diddy” Combs.” Established in 2013, with headquarters in New York and Los Angeles, the company operates a vast corporate enterprise across music, fashion, fragrance, beverage, marketing, film, television, and media properties which include the following brands and companies: Bad Boy Worldwide Entertainment Group, Sean John, Combs Wine & Spirits, Aquahydrate, The Blue Flame Agency, REVOLT Films and REVOLT MEDIA & TV.

Media Contact:

Ben Russo
EMC|BOWERY           
323.857.0007   
Ben@emcbowery.com

Alisa Jacobs
Diageo
646-223-2229   
Alisa.Jacobs@diageo.com

Ryan Stender 
Blue Flame Agency
917.449.2447   
Rstender@blueflame.us.com

©2015 Imported from France by CIROC® Distilling Company, Norwalk, CT.

Celebrate Life Responsibly.