LOS ANGELES, Sept. 28, 2015 /PRNewswire-HISPANIC PR WIRE/ — MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, announced the appointment of 30-year seasoned television sales executive Nicolas J. Valls, as SVP of Advertising Sales.
In the newly established ad sales structure, Valls will oversee network and local affiliate sales for Miami, Houston, and Los Angeles.
Prior to his post at Hemisphere Media Group, Valls was with Univision for more than 25 years. He served in various sales and marketing roles until promoted to one of three SVP positions in network sales, where he managed more than $275 million in annual network sales revenue. During his tenure at the Network, Valls was responsible for creating a custom marketing innovation team that conceived and executed tailored marketing programs for the network’s top advertisers.
“Nick has seen the evolution of the U.S. Hispanic Market over the past 30 years and brings a wealth of experience and drive to MundoMax that will certainly contribute to the network’s growth,” said Ibra Morales, President of MundoMax. “Nick’s appointment as SVP of Ad sales speaks of MundoMax’s commitment to continuing to offer best-in-class service and solutions to our clients.”
“I am very proud to have been part of the growth of the U.S. Hispanic Market over the years,” said Valls. “I believe in the power and opportunities the Latino community represents to advertisers and marketers and I’m confident MundoMax will be one of the top entertainment destinations for the new Latino mindset that is looking for an alternative in Spanish-language television.”
MundoMax is the U.S.-based Spanish-language broadcast television network 100% owned and operated by RCN Television Group, the media conglomerate who owns broadcast and cable channels serving U.S. Hispanic and Latin American audiences with a long track record of highly acclaimed series, telenovelas and formats that have been broadcast and adapted all over the world. MundoMax is broadcast over-the-air on the network’s affiliate stations, as well as through cable, satellite and telco providers in markets representing nearly 80% of U.S. Hispanic households. Launched in fall 2012, MundoMax is headquartered in Los Angeles, CA.
About RCN Television Group
RCN Television Group belongs to the Organizacion Ardila Lulle (OAL), one of the most prominent industrial conglomerates in Latin America. RCN currently licenses its content in over 120 countries worldwide, including some of the biggest Spanish-language hits of recent years in the U.S., such as productions of “El Capo”, “Cafe Con Aroma de Mujer”, “Yo soy Betty la Fea” and “Pura Sangre“, and format rights for “Destilando Amor”, “Manana Es Para Siempre”, “Hasta Que El Dinero Nos Separe” and “La Fea Mas Bella” (“Ugly Betty”). RCN also operates and programs four cable networks in Latin America and the US focused on entertainment (Nuestra Tele, RCN Novelas), news (NTN24) and sports (WIN Sport).
Etienne Hernandez-Medina (H&M Communications for MundoMax)