MIAMI, June 12, 2025 /PRNewswire-HISPANIC PR WIRE/ — Sedano’s Supermarkets, the leading Hispanic grocer in the U.S., will begin accepting Over-the-Counter (OTC) & Flex benefit cards at all store locations starting June 12. This new offering enables eligible members to conveniently use their OTC & Flex stipend to purchase approved food items in stores.
With this announcement, Sedano’s aims to expand access to essential grocery items while supporting the health and well-being of its customers, many of whom are seniors or caregivers managing special dietary and medical needs.
“At Sedano’s, we care deeply about the families we serve,” said Pedro Mesa, Director of Marketing at Sedano’s. “That’s why we’re proud to accept OTC and Flex benefit cards in-store—so our customers can easily use their benefits to bring home fresh, quality foods that nourish their loved ones. It’s one more way we’re helping our community live healthier, happier lives.”
Customers can now use their eligible OTC & Flex benefit cards to shop for a variety of approved food items covered by their health plan. This includes staples such as fruits, vegetables, dairy products, whole grains, and more—helping members stretch their benefits and prioritize wellness at the grocery level.
This in-store initiative complements Sedano’s ongoing mission to serve the community through culturally relevant offerings, affordability, and accessibility. Eligible members are encouraged to check with their healthcare provider to confirm participation and review a list of approved items.
About Sedano’s Supermarkets
Founded in 1962 by the Herrán and Guerra families, Sedano’s Supermarkets has grown to become one of the leading independent grocery chains in the United States. Sedano’s serves Florida’s growing multicultural communities with 32 stores and more than 3,000 employees in Miami-Dade, Broward, Orange, and Osceola counties. As America’s largest independently owned Hispanic supermarket chain, Sedano’s is recognized for its tradition of excellent customer service, ethnic product offering, and competitive prices. For more information, visit sedanos.com or follow Sedano’s on social media via Facebook, X, and Instagram. For career opportunities, visit sedanos.com/careers.
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SOURCE Sedano’s Supermarkets
