LOS ANGELES, Dec. 12, 2014 /PRNewswire-HISPANIC PR WIRE/ — Exciting news from the Silver Jeans Co.™ camp today.  With dedication and passion at its core, the Canadian-based company is proud to welcome its newest family member, a MLB star whose story carries the very same values.

Jose Bautista, outfielder and hard hitter for the Toronto Blue Jays, is the new brand ambassador for the Silver Jeans Co.™ men’s 2015 spring line.

“I’m very excited to join Silver Jeans Co.™ as a representative of the brand,” Bautista says. “We clearly share common values such as determination and a passion for what we do. I’m looking forward to working with such a dedicated team.”

According to Michael Silver, CEO for Silver Jeans Co.™ the pair are a perfect fit. “Jose has made a name for himself through commitment to his craft, loyalty to his fans, and decades of hard work. These are qualities we have valued highly throughout our company history as well,” he says. “We’re thrilled Jose has agreed to join our family of friends.”

Like Silver Jeans Co.™, Bautista’s story was years in the making. His career highlights include five All-Star Game appearances, two Hank Aaron Awards, and most recently his third Silver Slugger Award for an outstanding at bat record in 2014. He is just as committed to excellence off the field, dedicating time and energy to his youth-focused charity the Bautista Education Fund. In addition, he is a partner in the Marucci bat company, and recently earned a degree in business from the University of South Florida.

This story of success is parallel to the Silver Jeans Co.™ 23-year history. A business built on family, company founder Michael Silver has always focused on delivering only high-quality, well-fitting jeans. It’s this dedication to the craft that maintains the brand’s stellar reputation among its loyal customers.

As brand ambassador, Bautista will be a key player in the upcoming “Work Hard. Be Great.” campaign for the Silver Jeans’ men’s line. He’ll be the focus of in-store displays, fan engagement events and a national media campaign.

About Silver Jeans Co.™

Silver Jeans Co.™ is a division of Western Glove Works, a family-owned company producing quality denim products for 90 years. Established in 1991 by Michael Silver, its devotees know Silver Jeans as the must-have brand for those who demand a perfect fit. Silver Jeans Co.™ gives fashion savvy, cost-conscious customers the latest styles and best quality at an affordable price. The brand offers men’s, women’s, and extended size denim and denim-related sportswear to markets worldwide. Silver Jeans Co.™ is always striving to fulfill its mission to weave the passion of its handcrafted jeans into the story of your life. For more information, visit: www.silverjeansco.com.