PALM BEACH GARDENS, Florida, March 3, 2016 /PRNewswire-HISPANIC PR WIRE/ — SlimFast®, America’s most trusted weight loss brand is proud to announce a partnership with Raul de Molina (who is known to millions as “El Gordo” from the popular Univision’s show “El Gordo y la Flaca”) in his effort to lose weight and keep it off. Raul set a goal to lose thirty pounds and since he started the SlimFast® plan he has far exceeded his expectations with now forty-seven pounds lost in just 16 weeks. “Everyone who knows me knows I love to eat, but I wanted to lose weight fast!” stated Raul. “The SlimFast® plan is not only simple, but with the AMAZING TASTE I’ve never had this much fun losing weight. I just take two (2) SlimFast® shakes per day along with one (1) healthy meal and if I need a little more in between I can have up to three (3) 100-calorie snacks, a very simple plan to follow.”
The campaign officially kicks off March 7th with a thirty second commercial featuring Raul and his charismatic personality showing off his new physique and favorite ways to use the SlimFast® plan. Print and digital ad campaigns will also go live in March. SlimFast® social media channels will focus on Raul’s weight loss journey, giving followers a personal account of how he used the SlimFast® plan to shed the weight and keep it off within his hectic schedule. Sharing his journey on Raul’s own social channels will also play a key role in the integration of SlimFast® into the Hispanic community.
“While clinically proven SlimFast® helps millions of people lose weight and keep it off, we continue to innovate with new products that keeps the SlimFast® plan simple to follow with great tasting product options that provide you with hours of hunger control,” shared Chris Tisi, CEO. “We are thrilled to have Raul as part of the SlimFast® team helping him to exceed his weight loss goals while also knowing that through his notoriety we will be able to reach a whole new audience and help more people than ever. ”
ABOUT SLIMFAST®
The Slim Fast® brand has helped millions of people lose weight since 1977 with its Clinically Proven formula’s that help people lose weight and keep it off. The Slim Fast® product line offers a complete line of delicious and affordable products that include SlimFast Original and new SlimFast Advanced meal replacement shakes, smoothie powders, meal Bars, delicious 100-Calorie snacks which are all part of the Slim Fast® Plan that will help you with achieve your weight loss goals. Slim Fast® is available in retail outlets nationwide, for more information visit Slimfast.com; facebook.com/slimfast or call 1-800-SLIMFAST.
ABOUT Raul de Molina
A well-known television personality among Hispanics in the USA, Raul is the host of Univision’s “El Gordo y la Flaca,” a show he has co-hosted since 1998. Raul’s popularity is demonstrated by the show’s consistently high ratings. It has more viewers on its timeslot than ABC, CBS, and FOX combined. Raúl is best known for his entertaining, energetic coverage of everything from the Latin Grammys in Las Vegas, to the World Cup in South Africa, to ringing in the New Year with his annual show live from Times Square.
Raul De Molina Twitter – @rauldemolina
Raul De Molina Facebook – https://www.facebook.com/rauldemolina
Raul De Molina Instagram – @rauldemolina
SlimFast Twitter – @slimfast
SlimFast Facebook – https://www.facebook.com/slimfast
SlimFast Instagram – @slimfast
