LOS ANGELES, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc. (OTCQX: SBSAA) (SBS), today announced that “El Terrible” (“The Terrible,”) the most recognizable personality of Latin radio, Terry Cortez “El Terrible”, premiered on Thursday, March 9 from 6 am-10am (PST) on 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago, simultaneously. The cast of the show consists of “El Terrible”, Kristel Yañez ‘La Kristy’ and Johnny Orta ‘El Perro’. Listeners can listen online for free through the LaMusica App available on smartphones and mobile devices.
The four hour live show will air Monday through Friday from 6:00 a.m. to 10:00 a.m. Pacific time simultaneously at our stations 97.9 FM La Raza in Los Angeles, 93.3 FM La Raza in San Francisco / San Jose and In Chicago through La Ley 107.9FM. Broadcasting live every morning from the 97.9 FM La Raza studios in Los Angeles, “El Terrible” will reach listeners from coast to coast.
“El Terrible” will present the news of the day with its peculiar and unique style, surprise interviews with stars and celebrities, engagement from listeners, jokes, music, and the beloved radio characters “El Pesado de Sinaloa / Capo del Tunel“, “Mini Terry”, “Citripio Perez”, “The Detective”, “The Notiloco”, “Dr. J” and “Dr. Z”.
The one-of-a-kind humor, vibrant and inspiring energy and entertaining public image of “El Terrible” are featured in the new 4-hour Spanish program Monday through Friday. El Terrible is a fun family program that incorporates the best regional Mexican music, the latest news and information of interest to Latinos and a wide range of guests who share their views and opinions on topical issues and relevant trends spanning different Hispanic markets in the US. Guests include immigration lawyers, doctors and health specialists, entertainment personalities, athletes and politicians, among others.
Juan Carlos Hidalgo, Vice President of Programming for SBS Radio on the West Coast, said: “Not very often do you have the opportunity to have one of the most talented personalities in Spanish media on your team and that’s what happened with El Terrible. Since I met El Terrible in 2013, I have had the privilege and pleasure to work with him for many years. His relationship with his fans is undeniably intimate and he possesses a proven ability to attract the biggest stars in the entertainment world.”
“El Terrible” show will be available on LaMusica App for smartphones and other mobile devices, as well as on the Internet at http://979laraza.lamusica.com, http://yosoyraza.lamusica.com, http://laley1079.lamusica.com.
“We are very excited to premiere El Terrible to listeners nationally with its official launch Thursday on three of the most listened to radio stations in the US,” said Jesus Salas, Executive Vice President of Programming and Multiplatform Coordinator for SBS. “We do not want anyone to miss a single moment of their new show. We are going to provide a morning program to listeners that’s spontaneous, passionate and unpredictable.”
“I’m happy to announce that starting March 9, I’ll be able to reach millions of listeners in Los Angeles, San Francisco / San Jose and Chicago,” said Alberto Cortez, “El Terrible.” “I am honored that SBS has given me this incredible opportunity to have my own syndicated program. I’m excited to hear that my listeners can tune in from their homes, in their car or through their smartphones. We’re going to have a good time! “
Details from the cast of “El Terrible”:
- Terry Cortez “El Terrible” is a clear example that dreams do come true and that based on perseverance and effort you reach your goal. For more than two decades, he has developed an extensive professional career in the media with a natural ability of entertaining his audience.
- Kimberly Kristel Yáñez has been involved in radio for years. She’s played an essential part in the “El Terrible” show with her voice, charisma and enthusiasm. “Radio has taught me many things mainly responsibility, appreciating my culture and mastering my Spanish.”
- Do not miss the national premiere of “El Terrible (“The Terrible”) this Thursday, March 9th from 6AM-10AM PST exclusively at 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago simultaneously. For more information, please visit http://979laraza.lamusica.com, http://yosoyraza.lamusica.com, http://laley1079.lamusica.com
About Spanish Broadcasting System
Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.
Media & Press Contact for SBS:
Vladimir Gomez
Director of Communications & National Promotions
[email protected]
(786) 470-1644
Photo – http://mma.prnewswire.com/media/477108/el_terrible_artwork.jpg
Logo – http://photos.prnewswire.com/prnh/20110316/CL65860LOGO
