MIAMI, April 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — Portada (www.portada-online.com) has been the leading source of expert analysis on the U.S. multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat, the main event for brand marketers, agencies and media throughout the Americas, Portada has announced this year’s 11 different award categories for the prestigious annual peer-to-peer award program.
Photo – https://mma.prnewswire.com/media/489567/Portada_Golazo_Soccer_World_Cup_Campaign.jpp
Kicking off the 2017 PortadaLat Awards, Portada will recognize the important role of soccer marketing in the U.S. and Latin America by introducing the 2018 Golazo Soccer World Cup Campaign Award. Nominations will be accepted for concepts and ideas for (hypothetical) campaigns before and during the 2018 Soccer World Cup in Russia (full details below). The nine shortlisted nominees for the Golazo 2018 Soccer Marketing pitch will battle it out in front of a jury at PortadaLat on June 7 in Miami.
Nominations are now open. Submissions are free and open to the public; the award nomination deadline is April 21! Nominate your favorite candidates using the online entry form: www.portada-online.com/events/portadalat/#Awards
“Peer to peer recognition is the essence of Portada’s renowned Award program. Portada’s audience of thousands of marketers in U.S. and Latin America will nominate and vote for their favorite candidates. In addition, our Editorial Board of top-notch brand marketers will add their votes to determine the winners!” says Marcos Baer, publisher of Portada.
The 2017 Award Winners will be announced at #PortadaLat in Miami on June 7-8. Take advantage of special early bird pricing when you register by April 14! Register here: https://www.portada-online.com/events/portadalat/.
Golazo 2018 Soccer World Cup Campaign Pitch (Call for Creativity and Innovation!)
Media properties, agencies, including PR agencies, and brand marketers can nominate concepts and ideas for (hypothetical) campaigns before and during the 2018 Soccer World Cup in Russia. The campaign concept should aim to substantially engage consumers in the U.S. or Latin America through soccer content.
NOMINATE here: https://www.portada-online.com/events/portadalat/#Awards
Sports Marketing content will be a main highlight at PortadaLat on June 7-8 in Miami. A preview of PortadaLat 2017 programming will include:
- THE GOLAZO 2018 SOCCER WORLD CUP CAMPAIGN PITCH
Nine shortlisted nominees for the Golazo 2018 Soccer Marketing pitch battle it out in front of a jury! Who will come out on top?
JURY:
- Mike Tasevsky, SVP of U.S. Sponsorship at MasterCard
- Felix Palau, VP at Tecate, Heineken
- Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown Forman
(Shortlisted candidates will be voted on by Portada’s audience in May.)
- HOW BRANDS SHOULD LEVERAGE SPORTS CONTENT
Sports marketing experts discuss opportunities for brands to leverage sports content in order to better connect with the U.S. and Latin American consumer.
Panelists - Mike Tasevsky, SVP of U.S. Sponsorship at MasterCard
- Felix Palau, VP of Tecate at Heineken
- John Alvarado, VP Brand Marketing at Crown Imports
- Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman
- HAPPY HOUR IN HONOR OF THE LAUNCH OF PORTADA’S SPORTS MARKETING PROGRAM
Enjoy a glass of wine and toast to the launch of Portada’s new sports marketing initiative. - Check out the full 2017 PortadaLat agenda here:
https://www.portada-online.com/events/portadalat/#Agenda.
Act Fast – Early Bird Registration Ends April 14!
Access the special promotion pricing here: www.portada-online.com/events/portadalat/#Register
To align your brand with the ninth annual edition of PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada’s Sales and Marketing Director, Kelley Eberhardt at [email protected].
Stay tuned for updates and announcements by following @portada_online and #PortadaLat on Twitter.
2017 #PortadaLat Sponsors & Partners:
Special Breakout Session Sponsor:
Trivago (www.trivago.com)
Distinguished Sponsor:
Taboola (www.taboola.com)
Futbol Sites Network (FSN) (www.futbolsites.net)
Attendee Bag Sponsor:
Latcom (www.latcom.com)
Participating Sponsor:
La Vida Baseball (www.lavidabaseball.com)
H Code Media (http://hcodemedia.com/)
Special Media Partner:
Acceso Miami (http://www.elnuevoherald.com/noticias/finanzas/acceso-miami/)
Contact Information:
Kelley Eberhardt
Director of Sales and Marketing, Portada
[email protected]
