StarKist® and Tapatío® Turn Up the Heat with the Launch of New...

StarKist® and Tapatío® Turn Up the Heat with the Launch of New StarKist Tuna Creations® Tapatío®

StarKist Expands Tuna Creations® BOLD Product Line with Iconic Hot Flavor


PITTSBURGH, Oct. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ StarKist Co. is proud to announce its most recent partnership with Tapatío, the world-renowned hot sauce made with authentic ingredients and flavors. This partnership is part of StarKist’s newest addition to its BOLD line of flavored tuna pouches: StarKist Tuna Creations® Tapatío. Paired with a touch of lime juice, the new Tuna Creations® BOLD Tapatío flavor offers an entirely different taste experience to premium tuna through a mixture of heat and sweetness; a unique combination with a kick. This perfect blend is ready to enjoy on corn chips, a salad, in a taco or straight from the pouch. This partnership was brokered by Tapatío’s licensing agency, Brand Central, LLC.

StarKist® Tuna Creations® BOLD Tapatio

“StarKist continuously strives to meet the needs of consumers, ensuring that we are providing them with the most in-demand flavors,” said Andy Mecs, Director of Marketing & Innovation, StarKist Co. “For many, Tapatío Hot Sauce is an everyday staple to add extra flavor and kick to their meals, making it an ideal addition to our on-the-go BOLD pouches.”

Tapatío is the latest flavor that brings the heat to the growing StarKist Tuna & Salmon Creations® line of single-serve pouches, which now consists of 15 varieties, including six BOLD flavors.  As protein snacking is on the rise, StarKist BOLD pouches ensure that consumers are satisfied with the flavoring, while staying fueled with the protein they need. This exciting meal solution maintains a convenient, tear-open and no-drain design, a necessity for those always on the move. In addition to the StarKist Tuna Creations® BOLD Thai Chili Style, Tuna Creations® BOLD Jalapeño and Tuna Creations® BOLD Hot Buffalo Style, the Tuna Creations® BOLD Tapatío flavor is another delicious, gluten-free option for all to enjoy.   

“We are delighted to partner with StarKist, a category leader, in offering a convenient, on-the-go meal that will help Tapatío fans enjoy their favorite hot sauce in new formats,” said Luis Saavedra, General Manager at Tapatío Hot Sauce. “This partnership is a natural fit for us as we continue to expand our licensing portfolio.”

This new, boldly seasoned premium tuna flavor retails for approximately $1.34 per pouch and can be found in the shelf-stable tuna section in retailers nationwide:

StarKist Tuna Creations® BOLD Tapatío Brings the Heat

StarKist is taking spiciness to the next level with this new Tapatío premium tuna. With 70 calories and 14g of lean protein per pouch, BOLD Tapatío Tuna will keep you fueled longer. It goes perfectly with tortilla chips, your favorite mix of veggies or straight from the pouch. 

In addition to the new BOLD offerings, StarKist’s current line of delicious, seasoned Tuna and Salmon Creations® pouches include a variety of flavor options to suit everyone’s cravings. Choose from Ranch, Lemon Pepper, Sweet & Spicy, Herb & Garlic, Bacon Ranch, Honey BBQ, Hickory Smoked and Salmon Creations Lemon Dill and Mango Chipotle. These convenient, single-serve tuna and salmon 2.6oz pouches make it easy to reach the recommended two servings (8oz.) of seafood weekly. 

While the BOLD flavors can be enjoyed straight from the pouch, they are also a great addition to a variety of meals. Visit to learn more about the brand, its products and to explore StarKist developed recipes such as the Spicy Seven Layer Dip Cups below:

2 pouches (2.6 oz.) StarKist Tuna Creations® BOLD Tapatío
1 cup black refried beans (or ½ cup smashed black beans)
1 cup shredded lettuce
1 cup small diced tomatoes
1 cup crumbled Queso Fresco cheese (or ½ cup neufchatel cheese, room temperature)
1 cup small diced red onion
1 cup prepared guacamole
8, 8 oz. juice or martini glasses


  1. Line up glasses on a work surface.  Place 2 Tbsp. of refried beans in the bottom of each glass and smooth out. 
  2. Top each with a layer of ~ 2 Tbsp. lettuce, followed by 2 Tbsp. tomatoes, 2 Tbsp. cheese, 2 Tbsp. red onion.
  3. Top the red onion with 3 Tbsp. guacamole and spread evenly over the onion.
  4. Top the guacamole with ~ 1-1/2 Tbsp. tuna.  Serve with hearty tortilla chips or vegetables on the side.

Servings: 8
Prep Time: 15 minutes

This new, boldly seasoned tuna flavor retails for approximately $1.34 per pouch and can be found in the shelf-stable tuna section in grocery stores nationwide:

About Tapatío:

Tapatío Foods, LLC started in 1971 from humble beginnings.  Over 40 years later Tapatío Foods is still a family run business and has grown to become a staple not only in Hispanic households but in most American households today. Tapatío is the #1 hot sauce in the west, and the #3 hot sauce in the country, and has built an extensive licensing portfolio with partners including Frito-Lay®, BIG’s sunflower seeds, Colorado Premium meats, and more. Now available in many different sizes, Tapatío is a sauce that can be used with everything! 

About StarKist:

StarKist Co. is a food company that provides trusted, healthy, and shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations® and Salmon Creations®.  As America’s favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist’s charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

Media Contact:
Michelle Faist

StarKist® Spicy Seven Layer Dip Cups

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SOURCE StarKist Co.

StarKist® and Tapatío® Turn Up the Heat with the Launch of New StarKist Tuna Creations® Tapatío®