TACO BELL® REWINDS TO THE 2000s WITH DECADES Y2K MENU FEATURING ICONIC FAN-FAVORITES AND AN EXCLUSIVE MERCH COLLAB – PLUS A ONE-NIGHT PARTY WITH LIL JON

News provided by:

August 28, 2025

SHARE THIS ARTICLE

Taco Bell celebrates Y2K nostalgia with the Decades Y2K Menu featuring the revival of iconic favorites—Cool Ranch® Doritos® Locos Tacos, Caramel Apple Empanada, 7-Layer Burrito, Double Decker Taco, and Chili Cheese Burrito—all under $3*

TLDR:

Y2K wasn’t just a moment – it was a lifestyle. Now, Taco Bell is bringing the 2000s back with the Decades Y2K Menu: five of its most iconic, fan-favorite items, all for $3 or less. The limited-edition menu features the Caramel Apple Empanada, Cool Ranch® Doritos® Locos Tacos, 7-Layer Burrito, Double Decker Taco, and Chili Cheese Burrito.
Taco Bell is dialing up the nostalgia with three limited-edition Y2K Merch Capsule weekly merch drops which include an Ed Hardy collaboration, plus, celebrating with a surprise throwback fan experience, and introducing the Crunchkin, an in-app taco-pet companion that rewards fans as they complete certain challenges.
The 2000s gave the world the Crunchwrap Supreme, so to celebrate its 20th birthday, fans can grab the new $9* Discovery Luxe Box that features the Crunchwrap, a Cool Ranch® Doritos® Locos Tacos and more.
Assets for Decades Y2K can be found here.

IRVINE, Calif., Aug. 28, 2025 /PRNewswire-HISPANIC PR WIRE/ — Taco Bell’s Decades Menu is back, and this time, it’s bringing the 2000s with it. Launching nationwide on September 9, Taco Bell’s Decades Y2K Menu reintroduces the most-hyped items from the golden age of Y2K innovation, all for $3 or less. Fan-favorites like the Cool Ranch® Doritos® Locos Tacos, 7-Layer Burrito, Chili Cheese Burrito, and Double Decker Taco are making their long-awaited return for a limited time. And for Taco Bell Rewards Members, the Y2K-fest kicks off with early access to the beloved Caramel Apple Empanada from September 2 through 8, in-app only, before it hits menus nationwide**.

Taco Bell’s Decades Y2K Menu brings back five of its most requested Y2K-era favorites

But the Decades Y2K celebration goes far beyond the menu. Taco Bell is opening up its own Y2K time capsule, channeling the bold fashion and nostalgic style of the era. In partnership with throwback heavyweight Ed Hardy, Rewards Members will have a chance to cop a one-of-a-kind collab hat, plus exclusive Y2K merch including a Y2K digital watch and vintage-style shirts – available first come first serve through weekly Tuesday Drops, September 2 through September 16**:

9/2: Fans have one shot to claim a blinged out Ed Hardy hat, perfect for getting their Y2K on – 500 dropping at 2PM PT.***
9/9: Snag one of 500 Y2K-inspired digital watches before time runs out – the clock starts ticking at 2PM PT.****
9/16: Rock the vintage-style Decades Y2K T-Shirt and unleash your inner 2000s ego. Only 500 are up for grabs at 2pm PT, so don’t sleep on it!*****

To mark the jump back to the 2000s, the Decades Y2K Menu is going full send tonight in L.A. with a one-night-only Decades Y2K Party, fronted by Grammy Award-winning artist Lil Jon, channeling the energy of the 2000s with every spin. It’s a fitting tribute to the decade that gave rise to the Crunchwrap Supreme, now celebrating its 20^th Anniversary as one of Taco Bell’s most iconic, best-selling menu items. And of course, guests will be the first to taste the full Decades Y2K Menu in all its Y2K glory.

Just when you think you’ve reached peak Y2K, the most 2000s era surprise of all arrives: the Crunchkin – Taco Bell’s first digital pet, inspired by our iconic menu items. The Crunchkin is a cute companion that you care for and feed but with a distinctly Taco Bell twist. As you play and participate, it grows, evolving with qualifying Decades Y2K Menu purchases – giving you access to exclusive in-app mini-games, bonus point challenges, and earning Taco Bell Rewards along the way******. At the end of the journey, Taco Bell Rewards Members who fully evolve their Crunchkin unlock the opportunity to enter in a sweepstakes for a chance to win the limited-edition Taco Bell Y2K Merch Capsule, packed with Decades Y2K merch*******. See tacobell.com/legal/decades-crunchkin for Official Rules and details on how to request an entry without making a purchase.

“No one did the 2000s like Taco Bell. That era gave us some of our most iconic menu items, including the Crunchwrap Supreme, which remains one of our best-sellers two decades later,” said Taylor Montgomery, Chief Marketing Officer. “Fans have never stopped asking for these items, and honestly, we’ve missed them too. But Decades Y2K isn’t just about the menu. It’s about reliving the flavors, the fashion, and the fun that made that moment in time unforgettable – and letting our fans be the first to live it all over again.”

Rebooted Favorites in the Decades Y2K Menu

Taco Bell is opening the vault and bringing back five of its most iconic Y2K menu items, all priced at $3 or less. These aren’t just throwbacks – they’re certified legends, backed by cult followings, online rabbit holes, and fan petitions that refused to let them go. Beginning September 2, Taco Bell Rewards Members can enjoy the Caramel Apple Empanada for a limited time before the full Decades Y2K Menu drops on September 9.

Y2K Favorites Fans Never Stopped Craving:

Cool Ranch® Doritos® Locos Tacos: The legendary sequel to the original Nacho Cheese Doritos® Locos Tacos, this mouthwatering twist has sparked fan petitions for years – all demanding its return to the menu. The original taco shell is swapped for the crunchy, tangy Cool Ranch® Doritos® shell filled with seasoned beef, lettuce, and cheddar cheese – available for $2.49*.
Double Decker Taco: First introduced in 1995 with an epic return in 2006, the Double Decker Taco gained widespread popularity and is beloved by all. Fans have kept it alive through menu hacks and in-app voting. A comforting bean-filled soft tortilla wrapped around a crunchy taco shell and filled with savory seasoned beef, lettuce, and shredded cheddar cheese – available for $2.49*.
7-Layer Burrito: A vegetarian******** staple and customization icon, the 7-Layer Burrito has lived in fan memory as the gold standard of Taco Bell layering. It is a perfect harmony of refried beans, seasoned rice, reduced-fat sour cream, guacamole, crisp lettuce, diced tomatoes, and three-cheese blend wrapped inside a flour tortilla for $2.49*.
Chili Cheese Burrito: IYKYK. The Chili Cheese Burrito – a cult favorite and most passionately pursued menu item – sparked a fan-run Chili Cheese Burrito Tracker to hunt down locations that still serve it. It has hearty chili and cheddar cheese wrapped inside a flour tortilla. Now it’s back everywhere, and yours for $2.99*.
Caramel Apple Empanada: Since its debut in the early 2000s, the Caramel Apple Empanada has built a passionate fanbase pleading for its revival. The crispy golden crust filled with warm apple pieces and a creamy caramel filling is back from the vault for just $2.99*.

And because no Decades Y2K celebration would be complete without honoring the hexagon hero that defined the 2000s, Taco Bell is also marking 20 years of the Crunchwrap Supreme. To celebrate, fans can purchase the new $9 Discovery Luxe Cravings Box, which features the Crunchwrap Supreme, Cool Ranch® Doritos® Locos Tacos, Crunchy Taco, Chips & Nacho Cheese Sauce, and a medium fountain drink. Rolling deep or just really hungry? The Cool Ranch® Doritos® Locos Tacos will also be featured in a new Variety Taco Party Pack – six Crunchy Tacos, six Cool Ranch® Doritos® Locos Tacos, and endless 2000s vibes.

Fan-Exclusive Access to the Decades Y2K Drop IRL

A select crew of Los Angeles area Taco Bell Rewards Members scored tickets to tonight’s Y2K party in Los Angeles, where they will get first bites of the new Decades Y2K Menu and first access to the limited-edition Taco Bell Y2K Merch Capsule. Because if anyone’s getting first dibs, it’s the fans.

Y2K Nostalgia Awaits

Download the Taco Bell app and follow @TacoBell to unlock the full Y2K experience – menu, merch opportunities, and more.

*At participating U.S. locations for a limited time only (where applicable), while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery. In combos, meals and boxes, drinks exclude freezes and specialty beverages.

** Early Access to Caramel Apple Empanada available on September 2, 2025 through September 8, 2025 for registered & logged in Rewards Members on the Taco Bell mobile app, at participating U.S. Taco Bell® locations, while supplies last. Nontransferable and no limit on quantity for purchase. Substitutions, upgrades, or add-ons may incur additional charges. Check store for availability. No cash value. Terms and conditions apply: tacobell.com/terms

***NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. The Taco Bell Decades x Ed Hardy® Hat Tuesday Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S./D.C., 16 years of age or older. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 9/2/25. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”). Establishing an Account is free. Terms apply. Five Hundred (500) Prizes: One (1) Sponsor-specified Limited Edition Taco Bell Decades x Ed Hardy® branded hat (one size fits all). ARV: $65 each. Total ARV of all Prize: $32,500. Prize details are at Sponsor’s sole discretion. Limit one (1) Prize per person, email address or Account. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 9/5/25 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules: tacobell.com/legal/decades-edhardy-drop and Taco Bell’s

Privacy Policy.
Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618. Administrator: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

****NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. The Taco Bell Decades x Y2K Watch Tuesday Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S./D.C., 16 years of age or older. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 9/9/25. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”). Establishing an Account is free. Terms apply. Five Hundred (500) Prizes: One (1) Sponsor-specified Limited Edition Taco Bell x Y2K Watch (one size fits all). ARV: $55 each. Total ARV of all Prize: $27,500. Prize details are at Sponsor’s sole discretion. Limit one (1) Prize per person, email address or Account. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 9/11/25 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules: tacobell.com/legal/decades-watch-drop and Taco Bell’s

Privacy Policy.
Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618. Administrator: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

*****NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. The Taco Bell Decades x T-Shirt Tuesday Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S./D.C., 16 years of age or older. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 9/16/25. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”). Establishing an Account is free. Terms apply. Five Hundred (500) Prizes: One (1) Sponsor-specified Limited Edition Taco Bell Decades x T-Shirt. ARV: $75 each. Total ARV of all Prize: $37,500. Prize details are at Sponsor’s sole discretion. Limit one (1) Prize per person, email address or Account. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 9/19/25 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules: tacobell.com/legal/decades-tshirt-drop and Taco Bell’s

Privacy Policy

. Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618. Administrator: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

******The Crunchkin™ Decades Y2K Game (“Game”) is available for a limited time and is only available to members of the Taco Bell Loyalty Program in good standing and is subject to the Taco Bell Terms of Use available at

https://www.tacobell.com/legal/terms-of-use

. The Game begins 9/9/25 and ends 10/6/25 (“Promotion Period”). During Promotion Period, Taco Bell Loyalty Program members log into their account on the Taco Bell Mobile App to participate. Play free Decades Y2K-themed games to earn bonus Taco Bell Loyalty Program points, which games vary during each of four “Qualifying Periods”: (1) 9/9 – 9/15; (2) 9/16 – 9/22; (3) 9/23-9/29; and (4) 9/30 – 10/6. Grow your Crunchkin to maturity by making at least one (1) purchase of an item from the Decades Y2K menu during each of the four Qualifying Periods (each a “Qualifying Purchase”). By completing all four Qualifying Purchases, earn a reward item from specially designated items on the Decades Y2K menu (ARV: $2.75) (“Decades Reward”) while supplies last. Tax, tip, and fees are extra. Decades Reward valid 7 days from issuance and redeemable only via the Taco Bell mobile app, at participating U.S. Taco Bell locations, while supplies last. Must be a registered Taco Bell Loyalty Program member in order to redeem. Reward valid for one-time use only. No product or ingredient substitutions, upgrades or add-ons. Decades Reward is non-transferable and cannot be combined with any other offer. Decades Reward has no cash value.

******* NO PURCHASE NECESSARY. NON-PURCHASE ENTRIES AND PURCHASE ENTRIES HAVE AN EQUAL CHANCE OF WINNING. The Taco Bell x Decades Crunchkin Y2K Swag Timecapsule Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S. & D.C., 16 years of age or older. Begins at 12:00 a.m. PT on 9/9/25 & ends at 11:59 p.m. PT on 10/6/25, with four (4) weekly purchase periods and entry registration within and no later than seventy-two (72) hours of the invitation date. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”), regardless of entry method. Establishing an Account is free. Terms apply. To enter by mail without purchase, hand-print complete name, street address, city, state, ZIP code, daytime and evening telephone numbers (including area code), and the valid email address associated with entrant’s Account on a plain piece of 3″ x 5″ paper, and mail in a business-size (#10) envelope with sufficient postage to: Taco Bell x Decades Crunchkin Y2K Swag Timecapsule Sweepstakes, P.O. Box 7656, Melville, NY 11775-7656. Mail-in requests for an Entry must be postmarked no earlier than 9/9/25 and no later than 10/6/25, and the Administrator must receive the mail-in request by 10/13/25. One Thousand (1,000) Prizes: One (1) Sponsor-specified Decades Crunchkin Y2K Swag Timecapsule consisting of one (1) Limited Edition Taco Bell x Ed Hardy® branded hat (one size fits all), one (1) Limited Edition Taco Bell x Y2K Watch (one size fits all), and one (1) Limited Edition Taco Bell x Y2K T-Shirt (size subject to availability). ARV: $195 each. Total ARV of all Prizes: $195,000. Limit one (1) Prize per person, email address or Account, regardless of entry method. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 10/15/25 to the email address associated with the Account used for entry registration or provided in their mailed entry (which must be the same email address that is associated with their Account). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules and Taco Bell’s

Privacy Policy

. For complete Official Rules including weekly purchase periods and qualifying purchase requirement for entry registration, visit: //tacobell.com/legal/decades-crunchkin. Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618. Administrator: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

******** American Vegetarian Association certified Vegetarian food items, are lacto-ovo, allowing consumption of dairy and eggs but not animal byproducts. We may use the same frying oil to prepare menu items that could contain meat. Vegetarian and meat ingredients are handled in common, and cross contact may occur, which may not be acceptable to certain types of vegetarian diets. Neither Taco Bell®, our employees, nor our franchisees nor the AVA assume any responsibility for such cross contact.

About Taco Bell Corp.

For more than 62 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s World’s Most Innovative Companies, one of TIME’s Most Influential Companies, and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.