LOS ANGELES, Feb. 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today Tecate and Tecate Light, cervezas con caracter, brought members of Chivas del Guadalajara, the most popular Mexican football club, back to LA to announce a ‘Bold Alliance’ including an exclusive beer sponsorship for friendly matches to be played across the U.S., the summer pre-season and several player meet and greets for consumers 21+.

Part of the “Taste of Triumph” campaign, the Mexican beer brand’s sports engagement platform that immerses bicultural Hispanic consumers 21 and older in the sports they love, the first Tecate sponsored match will be Chivas del Guadalajara against Santos Laguna to be held at BBVA Compass Stadium in Houston, TX on March 27, 2015. 

Chivas del Guadalajara will play at least two additional Tecate sponsored matches within California and Texas during their summer pre-season with opponents and locations to be confirmed soon. Ticket availability and pre-season dates for meet and greets will also be announced closer to those activities.  

“To the millions of Chivas fans across the U.S., it’s our pleasure to bring such high quality international soccer to California and Texas. We look forward to this bold alliance generating some incredible matches in front of avid Chivas fans,” said Gustavo Guerra, brand director for Tecate and Tecate Light.

Joining Guerra on stage was Nestor de la Torre, President of Chivas del Guadalajara; Jose Manuel Chepo de la Torre, head coach; Erick “Cubo” Torres, striker; Rafael Marquez Lugo, striker; and Alberto “Guameru” Garcia Jr., striker.

“Chivas del Guadalajara has found a passionate partner in Tecate and we look forward to playing competitive matches in the U.S. To the Chivas del Guadalajara fans in California and Texas, we need your support and hope to see you cheering us on at the games,” said Nestor de la Torre, President of Chivas del Guadalajara.  

For additional details on Tecate and Tecate Light’s “Taste of Triumph” campaign, the sponsorship of the Chivas del Guadalajara matches, or to speak with a Tecate and Tecate Light representative about the brand’s support of soccer, please contact BRAYA US at [email protected].

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate Franchise, Dos Equis Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

About Chivas
Club Deportivo Guadalajara was born in 1906, when a group of friends met in one of the most important stores, “Perla de Occidente,” (Pearl of the West).  Their employees created a soccer team sponsored by the store owners.  Headed by Belgian, Edgar Everaert, Mexicans, Belgians and Frenchs were brought together, and named their team “Union Club,” and two years later “Club Guadalajara”.

On October 21st 1943, Guadalajara makes their debut in professional soccer, winning 4-1 to the Atlante in the capital of the Republic.  Since its inceptions, Chivas decided to implement the policy of admitting only Mexicans players in their ranks, and today, is the most beloved team in Mexico, with more fans and titles in the national territory, in addition to being the most important team in Mexico.

Chivas, is the most winning team in the history of Mexican soccer.

* 11 League titles: 1956-1957, 1958-1959, 1959-1960, 1960-1961, 1961-1962, 1963-1964, 1964-1965, 1969-1970, 1986-1987, Summer of 1997, and 2006 opening.

* 7 Champion of Champions 1957, 1959, 1960, 1961, 1964, 1965, 1970.

* 2 Cup titles in 1963 and 1970.

* 4 Cups of gold in the West.

* 3 International Pentagonals.

* 3 CONCACAF championships.

* 5 Individual Champions Scorer, Adalberto “Dumbo” Lopez, (1953-1954) Crescenzio Gutierrez (1956-1957), El Salvador Reyes (1961-1962), Omar Bravo (Closing 2007) and Javier “Chicharito” Hernandez with 10 goals (Bicentennial Closing 2010).

On October 30th, 2002, Jorge Vergara acquires Chivas, which meant a generational change in the way of leading a soccer team. Currently, Chivas consists almost in its majority by elements that have emerged from their basic forces, in addition to being the best quarry in Mexican soccer.

The achievements in the Vergara era include, the Runner Up Spot Closing 2004, Copa Libertadores Semifinalist 2005, Copa Libertadores Semifinalist 2006, Champion Opening 2006, Champions Cup Runner-up CONCACAF 2007, Finalist Copa Sudamericana 2008, Champion of the Interliga 2009, Runner-up of the Copa Libertadores 2010, new Record of Eight Games Won consecutively at the start of a championship, achieved in the Bicentennial Closing Tournament 2010.  Chivas is the base of national selections with an age limit, as well as the Seleccion Mayor or Greater League.

CONTACT:
Kasey Farrar
BRAYA US
[email protected]
914-255-1037