MIAMI, Dec. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — The third season of Discovery en Español’s original production Texas Trocas ranked #1 in its time slot among all Spanish Language Cable among adults 18-49 and men 18-49. The show also ranked #2 in its time slot among women 18-49*. The series follows the Mendez family, a group of successful and talented Mexican-Americans from San Antonio with an expertise in transforming average rigs into works of art.
On November 28th the network aired a cross-over episode where Martin Vaca, protagonist of another of the network’s top automotive original series, Mexicánicos visited the Mendez family’s shop. The episode averaged 122,000 viewers and was the #1 program among all of Spanish Language Cable nets for the night*
Episode 8, the series finale, on December 5th delivered the highest ratings of the season with 125,000 adults 18-49, propelling Discovery en Español to the #1 position for the night**. Overall Texas Trocas Season 3 averaged 78,000 adults 18-49 across the 8 episode season increasing the network’s time slot average by +28%.
Texas Trocas is part of the network’s top rated primetime block Lunes de Motores (Motor Mondays.)
*Source: Nielsen, Live+SD, Texas Trocas S3 Mondays 10/17/16-12/5/16 at 10pm, compared to previous 6 week time slot average, P18-49, M18-49, W18-49
**Source: Nielsen, Live+SD, P18-49. Rank among Spanish Language Cable networks, Monday Dec 5 Prime 7p-11p, Texas Trocas air time 10pm.
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About Discovery en Español
Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP, Instagram @discoveryenespanol and YouTube channel: https://www.youtube.com/discoveryenespanol.
