The fusion of print and digital media
WEST PALM BEACH, Fla., Feb. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — El Latino Digital www.ellatinodigital.com, the news and digital distribution site of the Latino Semanal, exceeded 5 million hits since its launch a year ago. This unprecedented level of acceptance indicates that a large percentage of Hispanics consume news and information via tablets or smart phones.
Miguel Lavin, editor of The Latino Semanal said, “We continue to significantly expand our customer base and readers. The fusion of digital and print distribution has consolidated our market dominance.”
Lavin added, “The hourly update of local news and events at www.ellatinodigital.com, the addition of RT television and distribution by all devices has placed us at the forefront of Hispanic publications.”
“We remain committed to the idea that the present model of print media (yesterday’s news with today’s ads) is obsolete. We will only remain relevant to our readers and advertisers by using the technology at our disposal to create a new norm,” Lavin concluded.
The Latino Semanal iconic format reflects current market realities of print and strikes a balance between informing readers, providing our advertisers with maximum exposure and controlling operating costs. The Latino Digital generates accurate statistics to provide our advertisers with the best performance measuring tools (ROI) possible.
About El Latino Semanal Inc: El Latino Semanal is the largest and oldest Spanish weekly in DMA 38/H28. It is the only Hispanic broadsheet publication with measured distribution and readership. It started in 1976 serving 30K Hispanics. Today, El Latino Semanal serves a Hispanic population approaching 500,000, as per the last census adjustment. The Latino Semanal markets to the English reluctant, the non Hispanics whites who want to reach the Hispanics and its core community from Boca Raton to Ft Pierce. El Latino Semanal is the minority newspaper of record. It publishes all the legal ads for the State, County and Municipalities.
Jose R. Uzal, National Sales Manager