The Home Depot Enters Spring with Interactive Tools, Innovative Products and Savings
ATLANTA, April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Spring has arrived, and The Home Depot® is making it easier for customers to go all out this year with an enhanced collection of online tools, tips and must-have products that combine to form a seamless in-store and online shopping experience for home improvement’s busiest season.
Today marks the start of The Home Depot’s sixth annual Spring Black Friday savings event with 11 days of in-store savings plus a daily deal on popular seasonal items, including live goods, grills and outdoor power tools.
“Spring 2015 includes one of the most robust and innovative product lineups we’ve ever had – from new exclusive partnerships to the proven, best-in-class brands that customers expect from The Home Depot,” said Hal Lawton, senior vice president, hardlines for The Home Depot. “This year, we’ve created exciting new ways for customers to shop for all their essential spring products; with easy ways to access product information and shop both in-store and online.”
Connecting the in-store and online experiences
The Home Depot has expanded its aisles – bridging our in-store products to items available on homedepot.com. Online shoppers have more options than ever – whether they choose to have their purchases delivered straight to their home or shipped to their nearest store for pick up. In 2014, almost 40 percent of all orders on homedepot.com were picked up in a local Home Depot store.
Inside the stores, The Home Depot mobile app identifies exactly where products are located on the shelves through text or voice-enabled search. Smartphone-enabled catalogs extend the in-store aisles by connecting customers to a much wider variety of product options available online.
“Our new spring calculators, project planners and mobile functionality are exciting new tools and key features within an integrated in-store and online shopping experience,” says Lawton. “Customers can feel empowered to combine the merchandise expertise of our associates with interactive, easy-to-use online and mobile tools to save time and money when taking on their spring projects.”
In-store and online project tools
The Home Depot has built an extensive spring landing page to help customers navigate the season – from products and problem-solving tools to facilitate easier lawn and garden prep to ideas and inspiration that can help shoppers plan, design and enjoy their outdoor living space.
Knowing how to identify the right plants, products and quantities can be one of the biggest challenges to starting a spring project. The Garden Club features simple tips and expert gardening advice tailored to 15 local gardening regions, and to help tackle common lawn and garden questions, The Home Depot developed three new online tools and calculators: Mulch & Top Soil Calculator, Weed, Plant, & Pest Problem Solver and Grass Seed Calculator. Shoppers considering a larger backyard project have access to several project planners, including the Fencing Project Planner and the Decking Project Planner – designed to guide additions, expansions, upgrades and restoration.
Creating a unique outdoor living room is one of the most popular spring projects, and consumers are looking for opportunities to fuse luxury detailing and style with affordable prices. The online Create Your Own Collection patio configuration tool offers 16 furniture frames and 15 color options for a truly customized patio set. The Home Depot’s Apron Blog is a popular source of creative inspiration, including the annual Patio Style Challenge that provides easy ideas for maximizing an outdoor living room from 24 bloggers, decorators and DIY experts.
The Home Depot also provides the hands-on skills and confidence to become a first class do-it-yourselfer. Weekly in-store Workshops offer demonstrations with step-by-step instructions for making easy home improvements. This spring, sample DIY projects include how to build a raised garden bed and how to build a paver planter. Registration information is available on workshops.homedepot.com.
New and featured product offerings
The Home Depot is the spring destination for national brands and exclusive products in lawn and garden, outdoor power, outdoor living and grilling. This season’s newest and enhanced products include:
- Patio furniture and accessories have more options than ever with new collections from Hampton Bay and Brown Jordan, complemented by additional fabric and color options in the “Create Your Own Collection,” and expanded options of outdoor living accessories, pillows, rugs, lights and lanterns.
- Expanded grill selection – from classic gas and charcoal to pellet grills and pizza ovens – with an exclusive brand launch with Nexgrill and the introduction of several exclusive models from Weber and KitchenAid. This year, there are more than 75 grill accessories in every store to make any meal a reality, such as a blossoming onion rack, jalapeno rack, ceramic pizza stones and glow-in-the-dark skewers.
- Expanded assortment of cordless outdoor power tools – marked by the launch of ECHO’s 58-volt line and the second year of EGO’s 56-volt family of tools, both of which include battery-powered trimmer, blower, edger, mower and chain saw.
- High-quality mowers from sought-after brands like Ryobi, Toro, John Deere and Cub Cadet. Innovations and online tools from Toro include SmartStow, a breakthrough mow ‘n’ stow engine that allows the mower to be stored vertically, reducing storage space by 70 percent; and the Toro Custom Z-Builder that allows shoppers to custom build a zero-turn mower by choosing the steering, platform, deck, engine and seat.
- Introduction of new edibles from Bonnie Plants, as well as new varieties in tomatoes, peppers, eggplant, beans and garlic chives. The Home Depot also has a larger selection of low-water-use plants in regions most affected by drought.
- New sizes of functionally simple patio-ready flower containers and hanging baskets from Drop N Bloom help create an instant burst of color with plants that grow well together.
- Vigoro’s new colored mulch offers a 12-month color guarantee and fertilizer that features assurance particle technology – providing even feeding and greening without burning.
- New options in Veranda composite decking provides the appearance of real wood while greatly reducing annual maintenance – saving time and money. Exclusive to The Home Depot, Veranda has a 20-year warranty against cracking, splitting, color fade and stains.
For a closer look at what’s happening at The Home Depot this Spring, including behind-the-scenes interviews and trends for gardening, outdoor living and grilling, visit our digital newsroom, Built from Scratch at thd.co/spring15.
About The Home Depot
The Home Depot is the world’s largest home improvement specialty retailer, with 2,269 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2014, The Home Depot had sales of $83.2 billion and earnings of $6.3 billion. The Company employs more than 300,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.