NEW YORK, Sept. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — Sean “Diddy” Combs and the makers of CIROC® Ultra Premium Vodka today announce the newest addition to its flavor portfolio – CIROC® PINEAPPLE infused vodka. The liquid that boasts a rich pineapple flavor with a touch of vanilla and a tropical finish joins CIROC AMARETTO, CIROC PEACH, CIROC RED BERRY and CIROC COCONUT, expanding the top-selling ultra-premium infused vodka line.

Photo – http://photos.prnewswire.com/prnh/20140908/143712

“We set the standard for Ultra Premium vodka with our previous flavors, consistently taking the #1 spot for vodka innovations. We’ve done it again with CIROC PINEAPPLE,” said Sean “Diddy” Combs. “Our infused vodka flavors are consistently innovative and versatile. They are great for making delicious cocktails and smooth enough to be enjoyed neat or on the rocks.”

To build upon the endless summer positioning, the Ultra Premium spirits brand invites consumers to plunge into the Ultra Premium world of TROPICAL LUXURY™. The integrated marketing campaign, anchored by the CIROC PINEAPPLE “school of mixology” and regional CIROC PINEAPPLE preview dinners, includes national print, digital and other experiential activities. To celebrate the new flavor launch, the brand has also been named the Official Toast of the Mercedes-Benz Fashion Week 2015 Spring/Summer Collections scheduled to take place through September 11, 2014. Beginning this month consumers can enjoy CIROC PINEAPPLE at top restaurants, bars and lounges throughout the U.S.

“CIROC PINEAPPLE encourages fans of the brand to live in a summer state of mind and experience the luxury of the tropics with every sip,” said Combs.

The versatility of the liquid offers consumers an expanded range for cocktail creativity. Recommended simple mixers are tonic, orange juice, and soda. The following are some other CIROC PINEAPPLE cocktail considerations:

CIROC LA PINA

• 1.5oz CIROC Pineapple
• 3oz Pineapple Juice

THE CASANDRA

• 1.5oz CIROC Pineapple
• 1.5oz Orange Juice
• 1.5oz Cranberry Juice

CIROC PINEAPPLE MIMOSA

• 1oz CIROC Pineapple
• .5oz Lemon Juice
• .5oz Orange Juice
• .5oz Pineapple Juice
• .5oz Honey Syrup
• Splash of Prosecco

CIROC COLADA LIGHT

• 1.5oz CIROC Pineapple
• 1oz Coconut Water
• .5oz Lime Juice
• .5oz Simple Syrup
• Splash of Soda

CIROC PINEAPPLE offers a juicy, perfectly ripened pineapple flavor with a subtle hint of vanilla and silky smooth finish. The versatility of CIROC PINEAPPLE allows for a great range of cocktail creativity. Launching nationally on September 1, 2014, CIROC PINEAPPLE will be available in 50mL, 200mL, 375mL, and 750 mL, along with 1L and 1.75L sizes. The new flavor will be available to consumers at the suggested retail price of $34.99 for a 750mL bottle. The infused vodka is 70 proof and 35% ABV. As we toast to a never ending summer, the makers of CIROC remind everyone to celebrate responsibly.

ABOUT CIROC ULTRA PREMIUM VODKA
CIROC Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC Ultra Premium Vodka launched nationwide in September 2003. In October 2007, DIAGEO- the world’s largest spirits, wine and beer company- made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The infused Vodka flavors in the portfolio to date include CIROC RED BERRY, CIROC COCONUT, CIROC PEACH, CIROC AMARETTO and CIROC PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010. CIROC Pineapple. Made With Vodka Infused With Natural Pineapple And Other Natural Flavors. 35% Alc/Vol. ©2014 Imported from France by CIROC Distilling Company, Norwalk, CT. Celebrate Life Responsibly.

Media Contact:

Ben Russo
EMC|BOWERY
323.857.0007
[email protected]

Tammy Thompson
Diageo
203.229.4876
[email protected]

Ryan Stender
Blue Flame Agency
917.449.2447
[email protected]