ORANGE, California, June 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — The makers of the HERDEZ® Brand, the No. 1 salsa brand in Mexico, are proud to announce that they will serve as the official exclusive V.I.P. lounge presenting sponsors for L.A. Weekly’s ‘Tacolandia’ event. The popular Los Angeles festival highlights the best of the best in gourmet tacos with more than 100 handpicked restaurants showcasing their signature creations. An anticipated 10,000 taco aficionados will be out in full force and the HERDEZ® Brand will be on-hand to help them celebrate the delicious, diverse flavors of Mexican cuisine starting with their featured Guacamole Salsa.
“Our HERDEZ® Guacamole Salsa debuted in December 2015 with a kick,” said Gilberto Gutierrez, senior brand manager for HERDEZ® Brand. “This iconic mouth watering mixture, of real avocados with all the classic ingredients of an authentic salsa verde, has quickly developed a strong cult following among foodies. We look forward to topping many tacos at ‘Tacolandia’ and garnering many more soon-to-be fans.”
Tacolandia will take place on Saturday, June 11 from 3 – 7 p.m. at the historic El Pueblo de Los Angeles in downtown L.A. The events will include all-you-can-eat tacos, musical entertainment, access to cash bars, and a V.I.P. photobooth station. In addition to the HERDEZ® Brand sponsored V.I.P. lounge area, attendees can enjoy HERDEZ® Brand chips and salsa stations throughout the festival via general admission entry. HERDEZ® Brand will feature Guacamole Salsa as well as the traditional Salsa Verde and Salsa Casera. HERDEZ® Brand salsas can be combined with chips, merged with memorable Mexican dishes and used as toppers to spice up any meal.
“We’re excited to have HERDEZ® Brand on board,” said Bill Esparza ‘Tacolandia’ curator and world’s first tacorazzo. “‘Tacolandia’ gathers an audience of individuals who have high expectations of Mexican cuisine. The HERDEZ® Brand is sure to top these expectations with their signature salsas.”
While enjoying the salsa at the event, HERDEZ® Brand fans can enter to win “Don’t forget the HERDEZ® Salsa” Raffle prizes by capturing a photo or video of their ‘Tacolandia’ experience, hashtaging it #Tacolandia2016 and #DontForgetTheHERDEZ, tagging @HERDEZTraditions and sharing on Facebook or Instagram for a chance to win fun prizes. Winners will be announced onsite.
For more information on the HERDEZ® Brand “Don’t forget the HERDEZ® Salsa” raffle or to download recipes visit www.herdeztraditions.com. Follow the HERDEZ® brand via social media on Facebook and Instagram @HERDEZTraditions and on Twitter @HERDEZBrand. Join the conversation via #Tacolandia2016 and #DontForgetTheHERDEZ.
About the HERDEZ® Brand
HERDEZ® salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro. Today, HERDEZ® Salsa is the No.1 selling salsa brand in Mexico and a growing staple in homes in the United States. HERDEZ® authentic Mexican products are available nationwide at major grocery stores. Visit www.herdeztraditions.com for more information.
