MIAMI, Sept. 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — With help from the Strength Ambassadors, the milk life Somos Fuertes campaign has been rallying Hispanics across the country and encouraging families everywhere to start their active days strong with a nutritious breakfast that includes milk, and its 9 essential nutrients including high quality protein. The campaign hosted a contest earlier this year in search for the next strength ambassador, asking everyone to show 'why they need strength'. Strong and loving mother, Nily Figueroa, was selected as the lucky grand prize winner which included free milk for a year, an annual membership to a local
gym, and ads in several top National Spanish magazines.
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"I am very excited to have been chosen as the grand prize winner for the Somos Fuertes contest. My daughter is my strength and inspiration. I strive to provide her the best I can. I know I am contributing to her strength by giving her milk. She already knows the nutrients and protein in milk help her stay strong," said Figueroa. Consumers everywhere were invited to join the rally and enter
the contest by sharing images with a caption directly on www.FuertesconLeche.com or uploading video and images with a caption using the #fuertesconleche hashtag on Twitter and Instagram for a chance to win!
The campaign, and its Strength Ambassadors, have also been visiting YMCA's across the U.S. to provide members with a fun day of active play and a nutritious meal that includes milk. Milk Life Lo Que Nos Hace Fuertes has donated to these programs to help keep these facilities available to families in hopes of helping them lead strong lives with milk. Somos Fuertes's Strength Ambassadors include Chilean actor, pilot and father, Cristian de la Fuente, father and reality changer, Jorge Narvaez, Prima Ballerinas, Lorena and Lorna Feijoo, and Chef and Owner of Eating House Miami, Giorgio Rapicavoli,
among others. The milk advocates share their personal stories of strength and how they have reached their individual accomplishments via several videos which can be found on www.FuertesconLeche.com.
For more information, recipes, tips, and much more on the importance of starting each and every day with a nutritious breakfast that includes milk for a good source of high quality protein, please visit www.FuertesconLeche.com.
About the milk life campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the milk life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to www.MilkLife.com. Lowe Campbell Ewald is creative agency for the milk life campaign – from America's milk companies. Commonground/MGS is the agency for the milk life Lo Que Nos Hace Fuertes campaign.
CONTACT:
Dionne de Vallois
305.444.4865
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