CHICAGO, Oct. 9, 2018 /PRNewswire-HISPANIC PR WIRE/ — As US Latinos celebrate their culture during Hispanic Heritage month Latinx professionals still face many challenges as they seek to break out of mid-management into leadership roles.
Authors of Auténtico: the Definitive Guide to Latino Career success know the struggle well. As they evangelized their book’s message for greater diversity they uncovered a need among Latinx. During an in-studio interview on CNN en Español’s show Camilo with one of the co-authors the promise to complete the Spanish language version of the book was made.
Proudly introducing Auténtico: La guía definitiva para el éxito professional de los Latinos are co-authors Andrés Tapia, Senior Client Partner and Global Diversity and Inclusion Strategist at leadership and talent consultancy Korn Ferry, and Dr. Robert Rodriguez founder and president of DRR Advisors, a consulting firm specialized in recruitment, retention and development of Latino professionals.
The book’s effectiveness as a career tool stems from research gleaned from in-depth interviews with 20 featured Latino executives, five focus groups conducted in four US cities, and a survey of Latinx with over 300 respondents. The findings are filtered through the insights, guidance and first-hand experience from the authors who are both subject matter experts at implementing diversity and inclusion programs for companies such as Facebook, John Deere and MassMutual.
The book effectively features:
– Candid descriptions of what the Latino leader experience has been in a corporate America still mired in conscious and unconscious biases.
– Maintaining Latino cultural identity in the midst of pressures to assimilate to the rise to the top.
– The cultural assets and liabilities in the advancement of Latinx executives.
“It was a natural progression for the book to be available to everyone regardless of language preference,” said Dr. Robert Rodriguez, “The number of requests we received for a version in Spanish following the launch cemented our decision to accelerate the process.”
The book details the gaps in Latino leadership representation within US corporations both within the US as well as operating globally. With only 4% of top executives being of Latino descent.
“Companies today cannot afford to leave out diversity from their strategic growth plans,” said Andrés Tapia. “It’s time for companies to open their top doors to the richness represented among Latinx talent.”
Available on Amazon.
SOURCE Andrés Tomás Tapia and Robert Rodríguez