SAN CLEMENTE, California, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — For decades, “El Chavo” has been a beloved figure in the Hispanic community. As the star of the most famous sitcom in the history of Mexican television1, his impact and influence are still felt across Latin America and in the U.S., especially in the Latino-majority state of California2. To commemorate his legacy, the California Milk Processor Board (CMPB), creator of the renowned got milk? and Toma Leche campaigns, has teamed up with Televisa and Grupo Chespirito to proclaim the first El Chavo del Ocho Day at Los Angeles City Hall on September 6th. City officials and representatives from all parties will be in attendance to help receive the proclamation on behalf of El Chavo and all the characters of the beloved sitcom. The proclamation will state that this upcoming September 8th will officially be El Chavo del Ocho Day.
As part of the celebration, renowned LA artist, Man One, is creating a large-scale art piece that will bring El Chavo to life. The one-of-a-kind painting will be unveiled at City Hall during the El Chavo del Ocho Day proclamation. In addition, and with the goal of further contributing to the growth of organizations that service the City’s Latino communities, the CMPB will be presenting a $4,000 donation each to two non-profit organizations to help with their programs during this back-to-school season – the Central City Neighborhood Partners (CCNP) in Pico-Union, and the Variety Boys and Girls Club in Boyle Heights. The El Chavo artwork will be displayed at both community organizations partnering with the CMPB for this initiative. “I hope that when people see this artwork, it takes them back to happy moments they had while watching the show as a kid, or even now as an adult,” said Man One. This special work of art will ultimately be gifted to the Variety Boys and Girls Club. The Variety Boys and Girls Club is a nonprofit organization with a 67-year mission of providing innovative and stimulating academic, leadership and recreational programs to underserved youth in the Boyle Heights community. CCNP brings together over 20 partners committed to strengthening children, families and communities by providing a variety of resources and learning tools, such as computer classes, financial education and health services.
“We’re excited about the donations being made to these two special organizations that strive to enrich and strengthen our communities so they can continue to advance and prosper,” said Councilmember Gilbert Cedillo.
For those not very familiar with El Chavo, this charismatic and witty character (created by Roberto Gómez Bolaños, better known as Chespirito) is not only remembered for being a lovable prankster, but also for his favorite meal: the torta de jamón (ham sandwich). As part of the commemorative activities, Toma Leche is creating El Chavo’s signature torta de jamón and pairing it with milk for a series of tasting events across California. “We’re excited to offer consumers and fans of El Chavo the authentic torta de jamón for the first time. The events we’re hosting for this special milk pairing include a set reminiscent of la vecindad, so a holistic experience awaits all who attend,” said Steve James, executive director of the CMPB.
For more information about the #ElChavoyLeche program as well as the tasting dates across California, visit: www.tomaleche.com and follow Toma Leche via social media on Facebook, Twitter and Instagram @tomaleche.
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
About Grupo Chespirito
Grupo Chespirito (GCH) is the team responsible for preserving and leading Roberto Gómez Bolaños’ -aka Chespirito- legacy to the new generations, including his most famous characters: ‘El Chavo del Ocho’ and ‘El Chapulín Colorado‘. GCH is also responsible for developing new projects and initiatives to generate new contents to all-ages Chespirito fans worldwide such as: a social media strategy for a 13.5 million fan-community and the launch of the first El Chavo Store in LA.
1 http://www.huffingtonpost.com/2014/05/28/el-chavo-del-ocho-facts_n_5367671.html
2 http://www.latimes.com/local/california/la-me-census-latinos-20150708-story.html
