NEW YORK, Feb. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Tommy Hilfiger, which is owned by PVH Corp. (NYSE: PVH), is pleased to announce that Tommy Hilfiger premiered today his Fall 2015 women’s runway collection at the Park Avenue Armory during New York Fashion Week. The collection will fuse football themes and varsity motifs with Hilfiger’s classic American sportswear designs.

“Our inspiration this season is rooted in one of the most iconic and inclusive American past-times: football,” said Tommy Hilfiger. “This Fall we will celebrate our 30th anniversary with limited-edition product available to our consumers the moment the look steps onto the runway. We will also continue to introduce innovative digital technology that democratizes the event and invites everyone to view the show in expanded, engaging ways.”

As a tribute to the brand’s 30th anniversary, exclusive styles that premiere on the runway will be instantly available to purchase on tommy.com.

The limited-edition commemorative Hilfiger Collection designs are emblazoned with the number of the brand’s milestone birthday, and styles include a varsity-inspired V-neck sweater in burgundy or oyster gray, and a zip-top leather oversized clutch in five colorways.

Continuing Tommy Hilfiger’s tradition of fashion week collaborations with social media innovators, the 30th anniversary sweater and clutch will debut on the Tommy Hilfiger Twitter stream, seconds before stepping onto the runway, using the popular Twitter Mirror. This marks the first time the Twitter photo technology will appear backstage at New York Fashion Week to exclusively preview looks from the collection.

Further details on the Tommy Hilfiger brand’s full digital fashion week program will be announced during Fall 2015 New York Fashion Week.