NEW YORK, Aug. 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — Sports marketing and advertising are a crucial way for brands to engage the U.S. consumer. Gustavo Aguirre, Associate Brand Manager at Coors Light, and one of the speakers of #Portada15 in New York City on Sept. 16 and 17, notes that more than 50% of Coors Light marketing budget efforts are sports related.

An authentic Who is Who of Sports Marketing and Media Executives will gather in New York City’s Yotel for #Portada15, the annual conference put together, by Portada, the leading Source on Latin Marketing and Media.

Soccer Broadcasting Star Fernando Fiore, the most recognizable face in the Spanish-speaking sports world, and Miller Coors Gustavo Aguirre are just two attractions in a star-studded agenda, that also includes:

• Brian Cristiano, CEO, Bold Worldwide
• Pattie Falch, Director Sponsorships & Events, Heineken USA
• Russell Sargeant, Director, NBC Sports & Telemundo Global Sports Sales
• Jimmy McIntyre, Director of Consumer Marketing at Sports Endeavors, Soccer.com
• Christian Borjon, Director Hispanic Sales & Marketing, Samsung
• Jennifer Mc Bride Castro, Senior Brand Manager, Dish
• Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo
• Kyle Harris, EVP, Mundial Sports Network
• Gustavo Guerra, Brand Director, Tecate & Tecate Light
• Crystal Hudson, Principal Officer, Sports & Affinity Marketing, Amtrak
• Jaime Cardenas, CEO and Founder, AC&M Group

Topics to be discussed include:

• Case Study: “Los Fanaticos del Frio”
• The Trendsetting Multicultural Sports Consumer
• Best-in-Class Sports Marketing Activations
  The drivers of the multicultural Sports Media Landscape
• Sports Social Media Marketing

AGENDA OF #PORTADA 15
Hispanic Sports Marketing Forum, Sept. 16:
/www.portada-online.com/events/hispanic-forum/agenda/

9^th Annual Hispanic Advertising and Media Conference, NYC, Sept. 17:
www.portada-online.com/events/hispanic-conference/agenda/

Register at the Online Promotion Price here:
www.portada-online.com/hispanic-conference/register

Additional Marketing and Media Luminaries to participate in #Portada15:

• Michael Tribolet, CEO, YipTV
• Stephen Paez, VP Director, Multicultural, Spark SMG
• Priscila Stanton, Marketing Manager, Nestle 
• Dave Marsey, EVP, Managing Director of DigitasLBi
• Manny Gonzalez, Senior Director – Multicultural, Moet Hennessy USA
• Yussef Kuri, New Emerging Consumers, Marketing Manager, The Hershey Co. 
• Dave Marsey, EVP, Managing Director, DigitasLBi
• Ana Crandell, Media Director, OMD Latino
• Kymber Umana, Hispanic Marketing Manager, Sprint
• Ivonne Kinser, Head of Digital Media Strategy, Avocados from Mexico
• Trisha Ranes, Senior Marketing Manager-Latino, H&R Block
• Cesar Taveras, Online Marketing Manager, Rosetta Stone
• Jason Riveiro, Manager, Multicultural Brand Marketing, Big Lots
• Maria Fernanda Ordonez, SVP Media Director, Identity

#PORTADA15 SPONSORS
Rooftop Party Sponsor: Batanga Media (http://batangamedia.com/)

Platinum Sponsor: MaxPoint (http://maxpoint.com/multicultural)

Gold Sponsor: GFK (http://www.gfk.com/)

Bronze Sponsors: 
Evolve Media (http://www.evolvemediallc.com/)
Medula (http://www.medula.net) 
Pulpo Media (http://www.pulpomedia.com/)
Zoomin.TV (http://corporate.zoomin.tv/)

Badge and Lanyard Sponsor: Adsmovil – (http://www.adsmovil.com/)
Official Wire Sponsor: PR Newswire (http://www.prnewswire.com/)

Hispanic Sports Marketing Forum
Golazo Sponsors: 
AC&M Group (http://acmconnect.com/)
Blogsi (http://www.blogsinetwork.com/) 
Mundial Sports Network (http://www.mundialsportsnetwork.com/)

Penalty Sponsor:
Boden PR (http://www.bodenpr.com/)

For sponsorship opportunities, please contact Kelley Eberhardt, Director of Sales and Marketing at 212-685 4441, [email protected].

NOTE TO EDITORS : High-resolution images are available at: http://hispanicprwire.com/multimedia/