Truck Sales Soar in September with Multiple Records for American Honda

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October 2, 2018

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TORRANCE, Calif., Oct. 2, 2018 /PRNewswire-HISPANIC PR WIRE/ —

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
132,668	58,883	73,785	119,157	55,714	63,443	13,511	3,169	10,342
-7.0%	-19.7%	+6.3%	-8.2%	-19.7%	+5.1%	+4.4%	-18.4%	+14.1%

“We enter the final quarter of the year in a very strong position across our passenger car and light-truck lineups, putting us in striking distance of a fourth consecutive year of record sales for the Honda and Acura brands combined,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division.

	Honda		BRAND REPORT
	Sales Highlights		Model Notes
	Honda trucks continued to build strong momentum in September, with record total sales and strong performances across the lineup. While car sales ceded some ground to trucks, the strength of Honda passenger cars has pushed them to the top of industry retail market share, despite tight supplies of key models. · Honda Pilot jumped 50.2% in September on sales of 15,464 units. · CR-V sales topped 30,000 units for the month, just shy of another record. · With gas prices topping $4.00/gallon in parts of the U.S., sales of Honda electrified vehicles continue to rise, with Accord Hybrid, Insight and Clarity Plug-in Hybrid combining for nearly 6,000 September deliveries.		Honda is the only brand in America to earn an IIHS TOP SAFETY PICK across car, SUV, minivan and pickup models, including the 2019 Insight. With Accord, Civic and Fit, Honda has topped all other brands in combined retail passenger car sales in the three largest mainstream car segments in the first 8 months of 2018.

	Acura		BRAND REPORT
	Sales Highlights		Model Notes
	The new RDX continued to break sales records and combined with strong MDX sales to set a new September record for Acura trucks. · RDX set its 4^th straight monthly sales mark since launching in June. Sales totaled 5,699 for the month, a gain of 54.3%. · Acura’s flagship luxury SUV, the MDX, turned in another strong performance with sales of 4,643 units in September. · The refreshed and re-energized 2019 ILX goes on sale later this month.		The refreshed 2019 ILX completes the first phase of the Acura brand design transformation with all core models sporting the signature Diamond Pentagon Grille and an A-Spec model. Acura’s revolutionary True Touchpad™ Interface is a hit with RDX customers and won praise from the editors at Ward’s, who said it’s “everything you could want in a user experience.”

	American Honda Vehicle Sales for September 2018
			Month-to-Date				Year-to-Date
			September 2018	September 2017	DSR % Change**	MoM % Change	September 2018	September 2017	DSR % Change**	YoY % Change
	American Honda Total		132,668	142,722	-3.3%	-7.0%	1,206,997	1,231,603	-2.0%	-2.0%
	Total Car Sales		58,883	73,292	-16.4%	-19.7%	555,618	613,181	-9.4%	-9.4%
	Total Truck Sales		73,785	69,430	10.5%	6.3%	651,379	618,422	5.3%	5.3%
	Honda Total Car Sales		55,714	69,407	-16.5%	-19.7%	522,920	576,417	-9.3%	-9.3%
	Honda Total Truck Sales		63,443	60,369	9.3%	5.1%	569,594	541,060	5.3%	5.3%
	Acura Total Car Sales		3,169	3,885	-15.2%	-18.4%	32,698	36,764	-11.1%	-11.1%
	Acura Total Truck Sales		10,342	9,061	18.7%	14.1%	81,785	77,362	5.7%	5.7%
	* Total Domestic Car Sales		46,665	65,647	-26.1%	-28.9%	461,138	514,294	-10.3%	-10.3%
		Honda Division	43,660	61,856	-26.6%	-29.4%	429,857	478,353	-10.1%	-10.1%
		Acura Division	3,005	3,791	-17.6%	-20.7%	31,281	35,941	-13.0%	-13.0%
	* Total Domestic Truck Sales		73,785	69,430	10.5%	6.3%	651,379	618,422	5.3%	5.3%
		Honda Division	63,443	60,369	9.3%	5.1%	569,594	541,060	5.3%	5.3%
		Acura Division	10,342	9,061	18.7%	14.1%	81,785	77,362	5.7%	5.7%
	Total Import Car Sales		12,218	7,645	66.2%	59.8%	94,480	98,887	-4.5%	-4.5%
		Honda Division	12,054	7,551	66.0%	59.6%	93,063	98,064	-5.1%	-5.1%
		Acura Division	164	94	81.4%	74.5%	1,417	823	72.2%	72.2%
	Total Import Truck Sales		0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Honda Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total		119,157	129,776	-4.5%	-8.2%	1,092,514	1,117,477	-2.2%	-2.2%
		ACCORD	25,357	29,789	-11.5%	-14.9%	215,299	250,802	-14.2%	-14.2%
		CIVIC	24,806	35,452	-27.2%	-30.0%	255,036	284,380	-10.3%	-10.3%
		CLARITY	2,200	66	3,366.7%	3,233.3%	13,314	532	2,402.6%	2,402.6%
		CR-Z	0	27	-100.0%	-100.0%	35	651	-94.6%	-94.6%
		FIT	1,507	4,073	-61.5%	-63.0%	32,934	40,049	-17.8%	-17.8%
		INSIGHT	1,844	0	0.0%	0.0%	6,302	3	209,966.7%	209,966.7%

		CROSSTOUR	0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
		CR-V	30,587	30,956	2.8%	-1.2%	277,621	280,933	-1.2%	-1.2%
		HR-V	5,978	8,024	-22.5%	-25.5%	69,979	74,034	-5.5%	-5.5%
		ODYSSEY	8,878	8,310	11.1%	6.8%	79,289	75,309	5.3%	5.3%
		PILOT	15,464	10,295	56.2%	50.2%	119,901	84,203	42.4%	42.4%
		RIDGELINE	2,536	2,784	-5.3%	-8.9%	22,804	26,576	-14.2%	-14.2%

	Acura Division Total		13,511	12,946	8.5%	4.4%	114,483	114,126	0.3%	0.3%
		ILX	930	1,222	-20.9%	-23.9%	8,242	9,073	-9.2%	-9.2%
		NSX	11	26	-56.0%	-57.7%	122	355	-65.6%	-65.6%
		RLX / RL	164	94	81.4%	74.5%	1,417	823	72.2%	72.2%
		TLX	2,064	2,543	-15.6%	-18.8%	22,917	26,513	-13.6%	-13.6%

		MDX	4,643	5,368	-10.0%	-13.5%	37,187	38,182	-2.6%	-2.6%
		RDX	5,699	3,693	60.5%	54.3%	44,598	39,180	13.8%	13.8%

	Selling Days		25	26			230	230


	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate