Trucks and Electrified Vehicles Spark Strong October Sales for American Honda

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November 1, 2018

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TORRANCE, Calif., Nov. 1, 2018 /PRNewswire-HISPANIC PR WIRE/ —

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
122,182	54,865	67,317	108,558	51,389	57,169	13,624	3,476	10,148
-4.1%	-14.5%	+6.5%	-5.3%	-14.8%	+5.1%	+7.3%	-10.4%	+15.1%

“With production across our entire Honda and Acura lineups in alignment to meet true consumer demand, we continue to achieve steady and sustainable results as we enter the final two months of the year,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division.

Honda	BRAND REPORT
Sales Highlights		Model Notes
The Honda brand enjoyed its 4^th best October sales month of all time as trucks again led Honda sales gains, while cars were quietly stealing the show as electrified vehicle sales defied gravity and Accord continued to gain momentum. Honda trucks gained 5.1% on sales of 57,169, a new October record: Pilot set a new October mark, gaining 31.1% on sales of 13,479. Odyssey sales rose 15.1% on sales of 8,403. CR-V sales totaled 27,825 for a gain of 0.2%. Electrified vehicle sales totaled 6,315 in October, setting a second consecutive best-ever monthly record while recording a 4^th consecutive month of sales over 5,000 units.			Civic is on track to be America’s #1 retail car for the third straight year, far ahead of the competition and earning more Millennial buyers than any other car in America.
			Odyssey is the #1 retail-selling minivan in America in 2018, demonstrated in part by having the highest average transaction price in the segment.

Acura	BRAND REPORT
Sales Highlights		Model Notes
The Acura RDX nearly eclipsed its best-ever month (June 2018) as it continues to bring the heat to one of the industry’s hottest segments, helping the brand to a 7.3% gain and trucks to a new record in October. RDX sales leaped 75.3%, posting total sales of 6,193 for a best October and second best month ever. Acura trucks set a new October sales record, rising 15.1% on sales of 10,148 vehicles. Sales of the gateway model ILX topped 1,000 units for a 3% gain just as the redesigned and lower-priced 2019 model has begun arriving in Acura showrooms.			Led by the all-new 2019 RDX and MDX A-Spec, Acura is on-track to have the brand’s best SUV sales year ever.
			Acura is one of only two top-5 luxury brands with an increase in retail sales through the end of September.

	American Honda Vehicle Sales for October 2018
				Month-to-Date				Year-to-Date
				October 2018	October 2017	DSR % Change**	MoM % Change	October 2018	October 2017	DSR % Change**	YoY % Change
	American Honda Total			122,182	127,353	-7.8%	-4.1%	1,329,179	1,358,956	-2.6%	-2.2%
	Total Car Sales			54,865	64,162	-17.8%	-14.5%	610,483	677,343	-10.2%	-9.9%
	Total Truck Sales			67,317	63,191	2.4%	6.5%	718,696	681,613	5.0%	5.4%
	Honda Total Car Sales			51,389	60,283	-18.0%	-14.8%	574,309	636,700	-10.2%	-9.8%
	Honda Total Truck Sales			57,169	54,372	1.1%	5.1%	626,763	595,432	4.9%	5.3%
	Acura Total Car Sales			3,476	3,879	-13.8%	-10.4%	36,174	40,643	-11.3%	-11.0%
	Acura Total Truck Sales			10,148	8,819	10.6%	15.1%	91,933	86,181	6.3%	6.7%
	* Total Domestic Car Sales			44,202	58,334	-27.1%	-24.2%	505,340	572,628	-12.1%	-11.8%
			Honda Division	40,865	54,554	-28.0%	-25.1%	470,722	532,907	-12.0%	-11.7%
			Acura Division	3,337	3,780	-15.1%	-11.7%	34,618	39,721	-13.2%	-12.8%
	* Total Domestic Truck Sales			67,317	63,191	2.4%	6.5%	718,696	681,613	5.0%	5.4%
			Honda Division	57,169	54,372	1.1%	5.1%	626,763	595,432	4.9%	5.3%
			Acura Division	10,148	8,819	10.6%	15.1%	91,933	86,181	6.3%	6.7%
	Total Import Car Sales			10,663	5,828	75.9%	83.0%	105,143	104,715	0.0%	0.4%
			Honda Division	10,524	5,729	76.6%	83.7%	103,587	103,793	-0.6%	-0.2%
			Acura Division	139	99	35.0%	40.4%	1,556	922	68.1%	68.8%
	Total Import Truck Sales			0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Honda Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total			108,558	114,655	-9.0%	-5.3%	1,201,072	1,232,132	-2.9%	-2.5%
		ACCORD		23,778	26,740	-14.5%	-11.1%	239,077	277,542	-14.2%	-13.9%
		CIVIC		22,450	30,319	-28.8%	-26.0%	277,486	314,699	-12.2%	-11.8%
		CLARITY		2,100	34	5,838.9%	6,076.5%	15,414	566	2,612.7%	2,623.3%
		CR-Z		1	18	-94.7%	-94.4%	36	669	-94.6%	-94.6%
		FIT		920	3,172	-72.1%	-71.0%	33,854	43,221	-22.0%	-21.7%
		INSIGHT		2,140	0	0.0%	0.0%	8,442	3	280,200.8%	281,300.0%

		CROSSTOUR		0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
		CR-V		27,825	27,773	-3.7%	0.2%	305,446	308,706	-1.4%	-1.1%
		HR-V		4,961	6,304	-24.3%	-21.3%	74,940	80,338	-7.1%	-6.7%
		ODYSSEY		8,403	7,301	10.7%	15.1%	87,692	82,610	5.7%	6.2%
		PILOT		13,479	10,285	26.0%	31.1%	133,380	94,488	40.6%	41.2%
		RIDGELINE		2,501	2,709	-11.2%	-7.7%	25,305	29,285	-13.9%	-13.6%

	Acura Division Total			13,624	12,698	3.2%	7.3%	128,107	126,824	0.6%	1.0%
		ILX		1,056	1,025	-0.9%	3.0%	9,298	10,098	-8.3%	-7.9%
		NSX		18	87	-80.1%	-79.3%	140	442	-68.4%	-68.3%
		RLX / RL		139	99	35.0%	40.4%	1,556	922	68.1%	68.8%
		TLX		2,263	2,668	-18.4%	-15.2%	25,180	29,181	-14.0%	-13.7%

		MDX		3,955	5,287	-28.1%	-25.2%	41,142	43,469	-5.7%	-5.4%
		RDX		6,193	3,532	68.6%	75.3%	50,791	42,712	18.5%	18.9%

	Selling Days			26	25			256	255


	* Honda and Acura vehicles are made of domestic & globally-sourced parts
	** Daily Selling Rate