Trucks Set Records as Core Products Deliver American Honda May Sales Gains

News provided by:

June 1, 2018

SHARE THIS ARTICLE

TORRANCE, Calif., June 1, 2018 /PRNewswire-HISPANIC PR WIRE/ —

American Honda set new sales records in May, including best-ever May truck sales, en route to a 3.1 percent total sales gain for the month. The Honda CR-V contributed with a record of its own, gaining 11.6 percent.

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
153,069	73,261	79,808	140,250	69,244	71,006	12,819	4,017	8,802
+3.1%	-2.7%	+9.2%	+4.3%	-2.2%	+11.6%	-8.0%	-10.4%	-6.9%

“We’re pleased with the consistent results across our entire lineup of passenger cars and light trucks for both the Honda and Acura brands, and remain optimistic about the year ahead,” said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of Honda sales. “The all-new 2019 Acura RDX arrives in dealer showrooms today as the first in a new generation of Acura products. With sales of more than 50,000 units in each of the last three years, RDX remains one of the best-selling vehicles in the luxury crossover segment and we’re confident this all-new model will further build upon that success.”

Honda	BRAND REPORT
Sales Highlights		Model Notes
Trucks and core products delivered major gains for Honda in May: Trucks set a new May record, Accord sales gained significant momentum, and strong performances from Civic, CR-V and Odyssey pushed all of these models to retail sales leadership in their respective segments. With Pilot and CR-V also adding record May sales, Honda brand gained a total of 4.3 percent for the month. Accord sales continued to climb strongly since its launch last fall, posting more than 28,000 sales in May, up 29.3% versus last month. With 34,349 sold in May, Civic gained 7.4% for the month. Pilot sales jumped 36.1% in setting a new May record, its 9^th consecutive gain, and CR-V sales climbed 11.6% on sales of 35,905, also a May record.		Pilot is one of the fastest growing midsize SUVs of 2018 with increased supply from a dedicated assembly line in Alabama. Sales are up 40.8% year-to-date.
		Fit is #1 in retail sales in the subcompact segment and has done so with the lowest incentives.

Acura	BRAND REPORT
Sales Highlights		Model Notes
With strong sales of the outgoing RDX helping Acura maintain a steady sales pace in May, the all-new 2019 RDX arrives in dealers today – the first in a new generation of Acura products completely designed around the brand’s Precision Crafted Performance brand direction. Acura light truck sales remained strong with RDX topping 4,700 in May and MDX passing the 4,000 mark. ILX gained 28.3% on for the month and is up 16.2% year to date.		MDX has done something no other 3-row model in segment can match with six straight years of over 50,000 in sales.
		As the only compact luxury SUV with sales topping 50K in each of the past three years, the second-gen RDX hands the baton to the better-in-every-way 2019 RDX, launching today.

	American Honda Vehicle Sales for May 2018
			Month-to-Date				Year-to-Date
			May 2018	May 2017	DSR % Change**	MoM % Change	May 2018	May 2017	DSR % Change**	YoY % Change
	American Honda Total		153,069	148,414	-0.8%	3.1%	641,261	652,093	-2.4%	-1.7%
	Total Car Sales		73,261	75,308	-6.5%	-2.7%	303,065	318,341	-5.5%	-4.8%
	Total Truck Sales		79,808	73,106	5.0%	9.2%	338,196	333,752	0.5%	1.3%
	Honda	Total Car Sales	69,244	70,825	-6.0%	-2.2%	282,981	297,765	-5.7%	-5.0%
	Honda	Total Truck Sales	71,006	63,650	7.3%	11.6%	300,159	294,495	1.1%	1.9%
	Acura	Total Car Sales	4,017	4,483	-13.8%	-10.4%	20,084	20,576	-3.2%	-2.4%
	Acura	Total Truck Sales	8,802	9,456	-10.5%	-6.9%	38,037	39,257	-3.9%	-3.1%
	Total Domestic Car Sales		60,463	61,776	-5.9%	-2.1%	259,743	258,196	-0.2%	0.6%
		Honda Division	56,609	57,375	-5.1%	-1.3%	240,456	238,101	0.2%	1.0%
		Acura Division	3,854	4,401	-15.8%	-12.4%	19,287	20,095	-4.8%	-4.0%
	Total Domestic Truck Sales		79,808	73,106	5.0%	9.2%	338,196	333,752	0.5%	1.3%
		Honda Division	71,006	63,650	7.3%	11.6%	300,159	294,495	1.1%	1.9%
		Acura Division	8,802	9,456	-10.5%	-6.9%	38,037	39,257	-3.9%	-3.1%
	Total Import Car Sales		12,798	13,532	-9.1%	-5.4%	43,322	60,145	-28.5%	-28.0%
		Honda Division	12,635	13,450	-9.7%	-6.1%	42,525	59,664	-29.3%	-28.7%
		Acura Division	163	82	91.1%	98.8%	797	481	64.4%	65.7%
	Total Import Truck Sales		0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Honda Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total		140,250	134,475	0.3%	4.3%	583,140	592,260	-2.3%	-1.5%
		* ACCORD	28,212	33,547	-19.1%	-15.9%	111,564	130,300	-15.1%	-14.4%
		* CIVIC	34,349	31,989	3.2%	7.4%	144,897	144,854	-0.8%	0.0%
		CLARITY	1,706	119	1,278.5%	1,333.6%	6,235	245	2,424.9%	2,444.9%
		CR-Z	1	65	-98.5%	-98.5%	31	486	-93.7%	-93.6%
		* FIT	4,976	5,105	-6.3%	-2.5%	20,254	21,878	-8.2%	-7.4%
		INSIGHT	0	0	0.0%	0.0%	0	2	-100.0%	-100.0%

		CROSSTOUR	0	0	0.0%	0.0%	0	3	-100.0%	-100.0%
		* CR-V	35,905	32,186	7.3%	11.6%	146,274	158,914	-8.7%	-8.0%
		HR-V	8,773	9,533	-11.5%	-8.0%	36,898	37,756	-3.0%	-2.3%
		ODYSSEY	9,861	8,999	5.4%	9.6%	41,332	37,010	10.8%	11.7%
		PILOT	13,573	9,976	30.8%	36.1%	63,297	44,946	39.7%	40.8%
		RIDGELINE	2,894	2,956	-5.9%	-2.1%	12,358	15,866	-22.7%	-22.1%

	Acura Division Total		12,819	13,939	-11.6%	-8.0%	58,121	59,833	-3.6%	-2.9%
		ILX	1,116	870	23.3%	28.3%	4,600	3,958	15.3%	16.2%
		NSX	15	23	-37.3%	-34.8%	87	247	-65.1%	-64.8%
		RLX / RL	163	82	91.1%	98.8%	797	481	64.4%	65.7%
		TLX	2,723	3,508	-25.4%	-22.4%	14,600	15,890	-8.8%	-8.1%

		MDX	4,098	4,307	-8.5%	-4.9%	18,007	19,315	-7.5%	-6.8%
		RDX	4,704	5,149	-12.2%	-8.6%	20,030	19,942	-0.3%	0.4%

	Selling Days		26	25			127	126


	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate