NEW YORK, June 28, 2014 /PRNewswire-HISPANIC
PR WIRE/ — Unilever, a proud sponsor of the Mexican National Team (MNT) in
partnership with Soccer United Marketing (SUM), continues to celebrate Comida
& Futbol with the Tu
Seleccion campaign, arriving next in Texas this
summer. The Futbol Fan Celebration is
another opportunity for MNT fans to partake in current celebrations of the
world’s most arguably important sporting event in Brazil
.
- Futbol Fan Celebration:
Join MNT soccer legend German Villa at Walgreens stores in Dallas and El
Paso, Texas locations. Attendees will have the chance to meet German Villa
who will be signing autographs and taking pictures with MNT fans.
- When: Sunday, June 29, 2014
- Where:
- Walgreens in Dallas; 1104 S.
Westmoreland Rd., Dallas, TX 75211 (Sunday 9:45 a.m. – 11:15 p.m.) - Walgreens in El Paso, Texas;
1210 Wedgewood Dr., El Paso, TX 79925 (Sunday 2:15 p.m. – 4 p.m.)
- Gift with purchase: Soccer balls will be available with the purchase of
Degree® products
"We are very proud of this
campaign as it helped us celebrate with our consumers two of the most
significant passion points for the Hispanic community: Comida & Futbol" said Maria-Teresa Garcia-Rosell, Senior Brand Manager of Multicultural Marketing at
Unilever. "Tu Seleccion
brought together the excitement of futbol and
the delicious cuisine that we love for Hispanic families to enjoy
nationwide."
Earlier this summer, Tu Seleccion
supported the MNT throughout their road to Brazil, sponsoring the team along
the way as they played friendly games against Ecuador, Bosnia-Herzegovina and
Portugal. The activities brought together MNT fans from Dallas, Chicago and
Boston who got to meet MNT legends and had the opportunity to win tickets for
matches in their respective locations.
Furthermore, Tu
Seleccion accomplished the dream of the
Villalobos’, a local family from College Station, Texas, who won an
all-expenses paid trip to Boston as VIP guests of Tu
Seleccion. There, they attended MNT’s final
friendly match against Portugal. The lucky winners had the opportunity to watch
the game from the Tu Seleccion
suite, attended the team’s warm up, and got to meet MNT star Andres Guardado, before MNT left for Brazil to battle the world’s
best futbol teams.
The overarching Tu Seleccion
campaign merges two essential elements of Hispanic culture, Comida &
Futbol, bringing a fresh take on soccer game
viewing celebrations at home. Tu Seleccion engages the entire family with relevant tips
and recipes for all members through existing social media channels, retail
events, consumer at-home viewing parties and a webpage, http://www.tuseleccion.com/, full of
solutions to help MNT fans host the best viewing parties in town.
Tu Seleccion is part of Unilever’s continuous
commitment to the U.S. Hispanic community. Unilever brands showcased through
the Tu Seleccion
campaign include – Hellmann’s®, Best Foods®, Ragu®, Knorr®, Country Crock®, Bertolli®, Breyers®, Popsicle® &
Degree Mena – all of which helped Hispanics celebrate their passion for futbol at home with their favorite products.
About
Unilever North America
Unilever is one of the world’s leading suppliers of
Food, Home and Personal Care products with sales in more than 190 countries.
Working to create a better future every day, we help people feel good, look
good and get more out of life. In the United States and Canada, the portfolio
includes brand icons such as: Axe, Becel, Ben &
Jerry’s, Bertolli, Breyers,
Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree,
Dove personal care products, Fruttare, Good Humor,
Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr,
Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema,
Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave,
TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and
Vaseline. All of the preceding brand names are trademarks or registered
trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business,
while reducing our overall environmental footprint (including sourcing,
consumer use and disposal) and increasing our positive social impact. We are
committed to helping more than a billion people take action to improve their
health and well-being, sourcing all our agricultural raw materials sustainably
by 2020, and decoupling our growth from our environmental impact. Supporting
our three big goals, we have defined seven pillars, underpinned by targets
encompassing social, environmental and economic areas. See more on the Unilever
Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/
or http://www.unilever.ca/sustainable-living/.
Unilever employs approximately 11,500 people across
North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com
or www.unilever.ca.
About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent
soccer business company in North America. SUM holds the exclusive rights to the
most important soccer properties in the region, including: all commercial
rights to Major League Soccer; the United States Soccer Federation; promotional
and marketing rights to Mexican National Team games played in the United
States; and the CONCACAF Gold Cup™. SUM also manages promotional and marketing
rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).
In 2009, SUM announced the
creation of the MLS Digital Properties, the only soccer advertising network of
its kind, covering all facets of the sport in the U.S., and which allows
advertisers to reach millions of soccer fans via online advertising and sponsorships
campaigns. These global properties are represented by SUM’s slogan: One Sport.
One Company.™ For more information, please visit http://www.sumworld.com/.
Media contacts:
Jesus Chavez, Edelman for Tu Seleccion, [email protected],
+1-212-704-4506
Fabiola Nunez, Edelman for Tu
Seleccion, [email protected],
+1-212-704-4455
SOURCE Unilever
