U.S. Army Aims New Marketing Campaign at Aspiring Leaders


“Decide to Lead” is the Army’s new marketing campaign that focuses specifically on Officership, a distinct path of service for high-performing youth ready for leadership opportunities and advancement in America’s largest military branch

WASHINGTON, Aug. 9, 2022 /PRNewswire-HISPANIC PR WIRE/ — The U.S. Army launched a new marketing campaign calling on high-performing, goal-oriented youth from all backgrounds to consider Army Officership, a specialized path of service for aspiring leaders. “Decide to Lead” is based on the central message that leadership is a choice and that beginning that transformation starts with the decision to lead.